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Text/Chenchen doesn't like to eat tofu c
Editor/Chenchen doesn't like to eat tofu c
The statements in this article are based on reliable sources of information and are detailed at the end of the article
Preface
Cherries have always been synonymous with "high-end fruits" in our impression, especially the imported "Chilean cherries" are widely praised by the market, but the price is also rising, and it costs hundreds of yuan for a catty, and the price may have to double again if it is matched with a gift box.
But this year's situation has changed, the news that the price of cherries has been cut in half has quickly rushed to the hot search, and even in some places it has been cheaper by 60 yuan per catty.
Chilean cherries
First of all, why is it called a scam of "foreign goods high-end"? Because the price of cherries should not be so high, we must first have a concept, that is, cherries and cherries actually belong to the same kind of fruit, but the price difference is more than ten times, and the cherries produced in mainland China are relatively small in size and lighter in color, and there is a gap in texture and taste.
But in recent years, after the cultivation of the mainland, there are already our own cherries, domestic cherries mature in May every year, and the price is also very close to the people, but if you insist on comparing with Chilean, there is indeed a certain difference.
First of all, the color, the imported cherries are dark red, and the domestic color will be a little lighter, and the size of the fruit is also imported larger, but if you talk about the taste, there is not much difference between the two, and because it is grown locally, his domestic cherries will be more ripe and sweeter.
It can be said that in the most critical taste, in fact, domestic and imported are about the same, but the price is very different, what are the advantages of Chilean cherries?
After researching the information, Chilean cherries were originally just a cherry variety in Europe, and later spread to Chile after the Age of Discovery, and this country has a unique geographical advantage to make cherries shine in this country.
And the ripening period is from October to February of the following year, up to 5 months of picking, and this time is still a gap period in most countries, and the value is directly speculated, and Chile in order to have a better sales channel for its cherries soon found the world's second largest economy, that is, the mainland.
In 2008, Chile and the mainland signed a trade agreement, and the Chilean side began to start in two aspects in order to obtain more benefits, the first aspect is logistics, because of the distance, cherries must be transported from the sea to the mainland, but if you use the traditional navigation route, it will take about a month to transport a batch.
In order to solve this problem, the Chilean side specially designed a special sea line, and the path was also optimized, compressed from a month to 22 days, and then the quality of the cherries was controlled.
Chile will have strict control and classification of cherries before exporting, for which they have also made a standard classification, which are L, XL, J, JJ, JJ, JJ, the meaning is also very easy to understand L~J is basically a grade, that is to say, the size of the fruit is small, probably similar to a dime coin, JJ is a medium-headed, JJJ is the largest category and the best quality class.
So in front of us, Chilean cherries have undergone very expensive transportation and strict screening, and the price has naturally risen, and its ripening season is also perfectly diverged from the mainland cherries, which means that during this time, the best cherries are imported from Chile.
Without other varieties to compete, it is equivalent to the import of cherries to form a monopoly position, if the reason for its origin makes the cherries take advantage of the geographical advantage, the time and people also have him, October begins to ripen and then ends in March.
During this period of time, it basically contains many important festivals in the mainland, needless to say about the National Day, and there will be a more important Spring Festival later, especially during the Spring Festival, which is the best period for economic consumption in the mainland.
The packaged cherries have become the first choice for some groups, and during the Chinese New Year, the price of Chilean cherries is also the highest, but although the price is high, there are still many people who buy it, which has to say that the third factor in the successful marketing of cherries is people.
In the past, when the average economic level of the mainland was not developed enough, ordinary families would not choose to buy such high-end fruits, and most of their standards for buying things were daily needs, but with the development of the economy, the living conditions are getting better and better, and the per capita disposable economy is getting richer and richer.
The result is the growth of consumption, those rare things in the past will be used to try consumption, even if they rarely buy, most of them will take the initiative to try under the drive of the New Year's atmosphere, and cherries are the most typical representatives, although the usual bulk cherries are expensive, but they are not outrageously expensive.
Some supermarkets will be during the Chinese New Year, for these cherries packaged separately into gift boxes, the cost of a gift box is about a few dollars, and it is the packaging of these few dollars, so that the price of cherries has risen nearly doubled, so far, the sales of cherries in the mainland occupy the right time, place and three important factors, as for whether it is worth the price, I believe that many people have their own scales in their hearts.
And this year, the news that the price of cherries was cut in half quickly rushed to the hot search, is it possible that this time the marketing of "foreign goods high-end" finally does not work in the mainland?
The price of cherries has been cut in half
First of all, in order to verify the authenticity of the incident, a reporter went to the supermarket to conduct a survey, and now it is the time for the cherries to mature, and the cherries are still in the C position after going to the supermarket, which shows that even if the price goes down, his position in this month can not be shaken.
After the introduction of the clerk, the price of cherries is basically changing every day, the price is very unstable, if compared with the previous year, the price of cherries is indeed declining, especially the "grade" is relatively low, and the price is indeed cut in half in some places.
First of all, the problem still appears in the time, place, and people, first of all, the time of the day, why the cherries will be popular before, the main reason is to eat a fresh.
But after the living conditions are better, all kinds of so-called "high-end" products will be gradually eliminated or replaced if there is no essential improvement, such as in the 90s of the last century, when instant noodles were still luxury products, and now the status of instant noodles is needless to say.
Cheerilee is also facing this situation, when the novelty fades, what advantage does it have to control its own user base? and then there is the location, although the quality of Chilean cherries is indeed better, which is its biggest competitiveness, but the high transportation cost is also his flaw.
After the blessing of freshness, this shortcoming will be infinitely magnified, and finally it is human, after the epidemic, many people have sobered up, and consumption has become less active.
Domestic cherries and imported cherries are essentially a kind of fruit, but the place where they are grown is different, and there is a gap in appearance and taste but not big, but the price is a lot worse, so after these factors are combined, cherries are facing a crisis.
In fact, in recent years, not only cherries, but also many fruits have appeared in this situation, such as the sunshine rose, which was on fire in Japan before, and the price was unattainable at the beginning, but after planting in the mainland, the price is about the same as that of ordinary grapes.
The previous kind of "high-end foreign goods" is no longer feasible now, and we must also have a correct understanding of ourselves, in many cases, domestic things are really no worse than foreign ones.
Reference Sources:
The price of cherries has been "cut in half", will the price continue to drop in the future?