April 2024 is coming to an end, May Day is also slowly coming, May can be called the peak season for tourism and marketing, from the opening May Day holiday, to the warm Mother's Day, the carnival of foodies...... Every festival is a great time to detonate the flow of customers. Here, Qibao has come up with a marketing strategy for you in May in advance to help merchants do a good job in activities!
This "Micro Distribution & Mini Program May 2024 Merchant Marketing Suggestions" allows bosses to make marketing plans in advance, combine holiday celebrations to increase traffic peaks, and increase sales.
Marketing hotspots in May 2024
1 May 1 Labor Day
2 May 4 Youth Day
3 May 5 Beginning of summer
4 May 12 Mother's Day
Activity time: May 1st - May 7th
Keywords: May Day holiday, shopping, tourism
Applicable industry: all industries
Recommended functions: video number, grouping, intelligent marketing
Event planning
01 Live streaming of Channels: Use the extensive coverage of Channels to achieve large-scale exposure and promotion of brands and products
02 Intelligent marketing function: Set up marketing reminders during the May Day event: add to the shopping cart, add to favorites, and place an order without payment for 2 minutes, and automatically send SMS and mall links to users to urge them to place orders
03 Discount promotions: Merchants will offer sitewide discounts on products, or flash sales of specific products for a limited time to attract consumers to shop.
May 4 May Fourth Youth Day
Time: May 4
Keywords: Youth Day, Coming-of-Age Ceremony, Youth
Applicable industries: clothing, digital appliances
Recommended features: discount, full reduction
Event planning
01. Combined with the spirit of May Fourth, we will launch limited-edition products or sets with commemorative significance, which can not only meet the collection needs of consumers, but also convey the cultural connotation of the festival.
02. Design exclusive preferential activities for young people, such as exclusive discounts for young people, full discount discounts, etc., to attract their attention and purchase.
03. Initiate online public welfare activities, such as donations and materials, volunteer services, etc., to demonstrate corporate social responsibility and responsibility, and enhance brand image
May 5 Beginning of summer
Event time: May 5
Keywords: weight loss, sun protection, change of seasons
Applicable industries: beauty, flowers, clothing
Recommended features: Video account, first order discount, matching package
Event Planning:
01 Summer Theme Promotion: Combined with the arrival of the beginning of summer, we will launch summer-themed promotional activities, such as "Summer Carnival Shopping", "Cool Summer", etc., and offer discounts, full reductions or gifts for popular summer products to attract consumers to buy
02 New product release: The beginning of summer is the beginning of summer, and it is also a good time for new products to be launched. Online merchants can launch new products that meet the characteristics of summer, and release and promote them through online platforms to attract consumers' attention and purchases
03 Live streaming: Live streaming marketing activities: Invite anchors or influencers to conduct live promotion, display summer hot products, new products or preferential activities, and attract consumers' attention and purchase through live broadcast interaction
May 12 Mother's Day
Warm-up time: May 12
Keywords: gratitude, maternal love, mother and baby
Applicable industries: maternal and child products, health care products
Recommended functions: buy more discounts, buy gifts, in-app purchase marketing, and package a fixed price
Event planning
01. Launch exclusive preferential activities for Mother's Day, such as full reduction, discounts, gifts, etc., to attract the attention of consumers
02. For Mother's Day, launch special products related to mothers, such as skin care products, health care products, household products, etc., and carry out key promotion.
The above is all the content of the "Micro Distribution & Mini Program May 2024 Merchant Marketing Suggestions", however, the gameplay and form of each activity are not set in stone and can be applied, but the design and transformation details should be appropriately adjusted according to the purpose of the activity.
If you are interested in Qibo Micro Distribution Mall System, please contact Qibao to discuss communication!
Qibo micro-distribution system has professional solutions for the whole industry and all channels, with nearly 200 kinds of marketing plug-ins, to help merchants better interact with users, through full-dimensional data analysis, such as order data, financial data, activity data, user portraits, etc., to improve the efficiency of business decision-making!