Recently, because the cup sleeve of the product sold in the Xiangpiaopiao Japanese store appeared satirizing Japan's sewage discharge, this news quickly occupied the top of the hot search list and aroused heated discussions. Weibo netizens unanimously expressed their support for this sarcastic act. However, soon the reporter's investigation showed that such products did not exist in the Xiangpiaopiao Japanese store.
Whether this incident was actually a marketing pose has sparked controversy. Suddenly, this original company appeared on the hot search, setting off a huge wave of topics. And the details and motives are questioned. Some have accused it of using patriotic feelings to fool users into making money. In this incident, Hu Xijin, a well-known media person, also made a stand on the scene, pointing out that Xiang Piaopiao's "marketing methods are debatable".
Hu Xijin hit the nail on the head, pointing out that Xiang Piaopiao used personal behavior to pose for marketing, and the exaggerated hype became a hot search, and finally proved that there was no basis, which is undoubtedly marketing patriotic feelings as a commodity. He compared the "cat cup" incident to the incident, saying that it was no different from the "schoolchildren who threw their homework books in Paris" and fabricated news. This comparison points to Xiang Piaopiao's behavior as fabricating fake news to deceive users.
However, some people questioned whether Hu Xijin's assessment was too hasty. Netizens who support Xiang Piaopiao said that even though the incident has a staged component, it has successfully made everyone refocus on the issue of Japan's nuclear wastewater, which should be recognized. And they pointed out that Xiang Piaopiao's claim to donate all profits during the live broadcast to environmental groups proves that it has no profit motive, and if Japan's nuclear sewage is a matter of national and public health, they should be mercilessly criticized, so why should Xiang Piaopiao use this opportunity to refocus on the issue?
From another point of view, Xiang Piaopiao's move may not be entirely for commercial purposes. Some time ago, Japan decided to continue discharging wastewater into the sea, which caused an uproar in the country. However, with the passage of time, this issue seems to have been gradually diluted by public opinion, and domestic attention to it has declined. Xiang Piaopiao took this opportunity to re-sound the alarm bell of Japan's nuclear sewage and make it a hot topic again, which is undoubtedly of positive significance to the formation and maintenance of domestic public concern in today's information environment.
Some people also believe that the reason why Hu Xijin criticized Xiang Piaopiao for the first time may be related to the controversy over his own position. As a top media person, he has been engaged in domestic public opinion guidance for a long time. However, Japan's nuclear sewage issue has long been heavily controlled by the mainland media, and there are deviations in the transmission of public opinion.
Xiang Piaopiao's move may have destroyed the original information cocoon and affected their position towards the public. Therefore, Hu Xijin is too eager to accuse, and he is inevitably suspected of "killing chickens to get useless wages". In contrast, it is also worth considering giving Xiang Piaopiao a certain understanding and support.
In any case, as a fledgling small company, Xiang Piaopiao has taken advantage of a small opportunity to cause such an uproar, which shows its ability. The Internet is fickle, and a small misunderstanding can change the whole story. What the truth is still needs to be further investigated before a definitive conclusion can be given.
However, it is undeniable that Xiang Piaopiao's move has at least succeeded in bringing China's attention back to Japan's nuclear sewage problem. Whatever the motives, this should be recognized. We hope that in the future, media professionals should look at the overall situation and look at the problem from different angles when commenting and judging, and not be too subjective and absolute. Only an in-depth analysis of multiple aspects can give a fair and credible position.
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