During a recent U.S. team conference call, Beth Taylor, Senior Vice President of Marketing & Communications at ReSource Pro, announced a series of new go-to-market initiatives and related developments, marking the company's significant achievements in brand strengthening and market expansion.
Beth Taylor said that Unitron Data has significantly increased its investment in the marketing of professional exhibitions and summit events in the insurance industry, successfully introduced cutting-edge digital marketing tools, and is actively preparing for a new revision of the company's website.
The Unitron Data Summit held in St. Petersburg, Florida, USA from April 22 to 25 successfully attracted more than 275 attendees, including 111 first-time participants, with a record number of participants and activity. The summit featured a line-up of technologists who turned Boeing 757 female pilots, former Navy SEALs-turned-CEOs and entrepreneurs, as well as industry elites discussing hot topics such as AI, talent management, mergers and acquisitions, compliance, innovation and data-driven decision-making.
"The Unitron Data Summit is not only an important stage for our brand building, but also a great opportunity to deepen customer relationships and expand our business network," Taylor said. We have received extensive praise from colleagues, customers and potential customers, and their enthusiastic participation and high praise are undoubtedly the greatest recognition of our work. ”
The summit not only featured a vertical industry conference for insurers, MGAs, and retail agents and brokers in the property and casualty and employee benefits sectors, but also unveiled a new policy review product, Policy Insights ExpressCheck, in advance. The release of this innovative product not only demonstrates the keen capture and rapid response ability of Unitron Data to changes in customer needs, but also wins more business cooperation opportunities for the company.
UC Data has also actively participated in a number of industry exhibitions and summit events, including the APCIA Executive Roundtable, NetVU Accelerate Conference, WSIA Underwriting Summit and Insurtech Conference, attracting the attention of thousands of attendees and successfully gaining the attention and interest of many potential customers by showcasing the company's strength and innovation capabilities.
In addition, the performance of Unitron Data in the field of social media is also remarkable. The number of followers on its LinkedIn brand account is on the verge of surpassing the 100,000 mark, further proving the company's strong presence in the industry. At the same time, the company integrated Qualified tools into its digital marketing system to optimize conversion rates and gain insights into customer interactions, and through a successful pilot program, it has proven its effectiveness in attracting high-level leads and accelerating sales funnels.
The revision plan of the official website of Youchuang Data is also in full swing. The revamped website will showcase the company's expertise and industry insights, further enhance the user experience and capture more marketing leads and data through customer stories and industry expert opinions.
The Marketing team worked closely with the Operations Consulting Transformation Services team to launch a series of industry insights and best practice reports that featured a community for selected consulting clients, demonstrating Unidata's continued efforts and remarkable results in attracting new audiences and prospects.
Looking ahead, the marketing team will continue to uphold the concept of both innovation and professionalism, and provide customers with valuable industry resources and expertise through multiple channels such as industry events, digital marketing, thought leadership and media relations, so as to ensure that customers and colleagues are fully supported on the road to success.