Porsche dealers in China collectively "protested"! Analysis of Porsche's cheapest tram

Rice grains say car

2024-05-28 07:29Posted in Jiangsu Automotive Creators

During this time, I believe that netizens who know about cars have paid attention to one piece of information, that is, there are some disputes between Porsche's dealers and Porsche's headquarters. The main reason is that the sales of Porsche's gasoline vehicles began to decline, so in the first two years, Porsche began to slowly transform into electric vehicles. However, the sales of the first electric car, the Taycan, were extremely sluggish, the range was insufficient, and many users also found frequent air conditioning failures, knowing that this is a luxury car of more than 1 million.

Immediately afterwards, Porsche launched the new energy version of the Macan to the market, with a manufacturer's guide price of 728,000-968,000 yuan. Strictly speaking, although this is the cheapest electric car under Porsche, such a price is not cheap, so what is the strength?

The new energy version of the Macan is still positioned as an all-electric mid-size SUV, with the same exterior design as the petrol model. The matrix-style headlights and the front face design of the Porsche family-style family, I personally feel that the appearance of Porsche's fuel vehicles and new energy vehicles is not well distinguished, and it still gives people a feeling of changing oil to electricity. Although this new energy version of the Macan is an all-electric model, it is still original, derived from the 800V platform architecture, but the design of the front face is easy to mislead consumers.

On the side of the model, the familiar hidden power door handles are not present on this new car, and 20-inch low-drag wheels are standard. At the rear, the model has a hatchback design with through-style taillights. In terms of body data, the length, width and height of the Macan new energy version are 4784/1938/1622mm, and the wheelbase is 2893mm.

The interior design is still somewhat different from the traditional petrol version of Porsche, which has four large high-definition screens, which are also part of Porsche's electrification. In addition to the large 10.9-inch screen in the central console, it also has a 4.4-inch multimedia and air conditioning LCD screen. Although it also has a 10.9-inch co-pilot entertainment screen, it needs to be optional for the lower-spec model.

The Macan new energy version is matched with the L2 level of intelligent driving assistance system, and also has a 360-degree panoramic camera system, active braking system, and traffic sign recognition system, but after careful study, you will find that the full range of adaptive cruise is absent, and even the entry-level version only has a cruise control function. What's even more exaggerated is that the guide price of the entry version exceeds 700,000,Only the reversing image function is matched,360-degree image also needs to be optional。

As for other configurations, such as Bluetooth card keys, roof racks, and openable panoramic sunroofs, these configurations are optional on the entry-level model, and even multi-layer soundproof glass, rear electric sunshades, and other extremely entry-level configurations are absent.

Since it is a pure electric model, consumers are very concerned about the power and range of this new energy version of the Macan. The new cars are all dual-motor driven, and also have a four-wheel drive chassis design, matched with CATL's ternary lithium battery, and the pure electric range is only a little more than 500km under WLTP conditions.

I used to appreciate Porsche's gasoline cars, but this new version of the Macan didn't make me feel compelled to buy it. The battery life is insufficient, the degree of intelligence needs to rely on the option, and the price of high-end models is close to 1 million. In fact, many self-owned brand 300,000 new cars can achieve the above configuration, and it may be higher. So I don't think there is much interest from potential users to buy, and the pressure is on both Porsche manufacturers and Porsche dealers, and Porsche sales in China plummeted by 25% in the first quarter of this year.

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