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The "Mighty Cannon" Phenomenon: Chance or a Marketing Masterpiece?

author:Hello friends!

Recently, an Internet celebrity lady set off a whirlwind on the Internet because of a characteristic low roar "Great Wall Cannon". Miss Dalilun not only won the customized version of the Great Wall Motor's "Dalilun Cannon", but also her fans grew from 200,000 to 2 million; even the North Sea Fleet invited her to board the battleship to see the real cannon, and at the same time, she also received the invitation of Qingdao Fire Department and the shouting of CCTV media! It can be said that it is in the limelight for a while!

The "Mighty Cannon" Phenomenon: Chance or a Marketing Masterpiece?

This "Great Wall Cannon" not only made the stock price of Great Wall Motors rise by 17 billion, but also used these three words to make Great Wall's off-road vehicle popular out of the circle, resulting in a skyrocketing sales. Based on these, giving the little sister a customized version of the Great Wall cannon is also "worth the word", and it is really worth a thousand gold, and the roar of these three words is worth more than a thousand gold.

But a few families are happy and a few are sad, and it is precisely because of these three words that Xiaomi SU7 has been robbed of the limelight, and it is estimated that Boss Lei will cry and faint in the toilet [covering his face].

The "Mighty Cannon" Phenomenon: Chance or a Marketing Masterpiece?

When several of our friends were discussing this incident, one of my friends said that if they could give me a Great Wall cannon, I would be willing to shout "Great Wall cannon" there for three days and three nights, and another friend said, "I guess you shouted so hard that you didn't have any breath and no one would send you!" When I heard this, a thought suddenly flashed in my heart: Why does Dalilun's shout have this effect? Is it ......? When I saw that the Great Wall handed over the car to Dalilun today, Dalilun said that she didn't know how to drive yet, and she was also an Internet celebrity young lady with a team (the team leader also spoke when the car was delivered), my idea was even stronger!

The "Mighty Cannon" Phenomenon: Chance or a Marketing Masterpiece?

It's not that I doubt everything, it's mainly because there are too many routines in this world, such as the incident when my summer homework fell in Italy some time ago. Coincidentally, a small and well-behaved little Internet celebrity who doesn't know how to drive a cute Lori version of the little Internet celebrity, when the community was walking, he encountered a domineering hard-core off-road vehicle, and suddenly roared, and it happened that his team was also recording and posting it on the Internet. And it was seen by the Great Wall official in a very timely manner, and immediately called the young lady to send the car. It's all such a coincidence, it seems like a natural thing, huh?

A young lady who can't even drive a car will know how to drive a car? Will she have a dream car? And it's a super big and hard-core off-road car? Just her body can hold it? Or is it a new model that has just been launched. To be honest, I don't really believe it! The key is that she is recorded and posted on the Internet for shopping and walking, and her 24-hour life status will be recorded on the Internet? And it happened that she was swiped by the people of the Great Wall Company? It seems that Dali Lun was not very popular before this, right? There are only one or two hundred thousand fans?

The "Mighty Cannon" Phenomenon: Chance or a Marketing Masterpiece?

However, regardless of whether the "Great Wall Cannon" of this "Dali Lun Cannon" is an accidental coincidence or a classic marketing case, the results are good, and by chance, the wealth of the sky is smashed on the heads of Dali Lun and Great Wall Motors. The marketing words also show that the marketing team of Great Wall Motors is indeed powerful, and has found a suitable Internet celebrity, a powerful team, and shouted out the right three words!

The above is only a personal opinion, if there is any infringement, contact to delete! I have no intention of targeting Dalilun and Great Wall Motors.

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