On April 19, Wuliangye (000858. As a leading brand and leading enterprise in China's liquor industry, Wuliangye made a wonderful appearance in San Diego, opening a feast of transnational cultural exchanges. In the early stage of the event, Wuliangye visited the local market and reached a strategic cooperation intention with Chilean Dry Dew Group in terms of sales channel establishment, marketing and brand building. In addition, Wuliangye had in-depth exchanges with Compañía Cervecerías Unidas SA, the largest local alcoholic beverage group, to further explore the cooperation opportunities between the two parties in the alcoholic business and jointly promote the prosperity and development of the liquor market of the two places.
(The main picture of the Chile station of the "Hemei Global Tour", picture source: provided by the company)
In this event, Wuliangye not only demonstrated its profound cultural heritage and excellent liquor brewing technology, but also deepened its economic and trade cooperation with the South American market, representing Chinese liquor companies to accelerate their internationalization.
Fine wine knows no borders, building a bridge of friendship between China and Chile
Following the opening of the first stop of the "Harmony Global Tour" in Paris, France in July last year, Wuliangye once again met in Auckland, New Zealand this year, and Wuliangye has been affirmed from the world in repeated exchanges, encouraging it to become more and more determined on the road of exporting Chinese liquor culture. This time, Wuliangye's "Hemei Global Tour" came to Latin America for the first time, using wine as a medium in Chile to promote the deepening of understanding and resonance between Chinese and Chilean cultures, so that Chinese liquor culture, the beauty of Bashu and the value concept of "Hemei" can enter Chile and infiltrate local consumers.
Zeng Congqin, chairman of Wuliangye Group (Co., Ltd.), said in his speech at the event that Wuliangye is the world's first solid-state distilled liquor brewed from five kinds of grains, and rice and glutinous rice originating from China, sorghum from Africa, and wheat from West Asia give the liquor different flavors. More than 600 years ago, corn from South America became one of the raw materials for the brewing of Wuliangye liquor, so far Wuliangye liquor has become a "fragrant, sweet, clean, refreshing and mellow" flavor, "the aroma is long, the taste is mellow, the entrance is luscious, the throat is clean and refreshing, the flavors are harmonious and just right, especially the comprehensive taste of the wine is famous", Wuliangye is not only the materialization of China's "harmony" and "common beauty", but also has become the perfect embodiment of the beauty of the world and harmony and symbiosis. "Harmony and the United States" is also the greatest common denominator for promoting exchanges and mutual learning among civilizations.
(Zeng Congqin, chairman of Wuliangye, picture source: provided by the company)
Through this event, the connection between Wuliangye and Chile has become closer, and one of the raw materials of Wuliangye's winemaking, corn, was first taken from South America, and now it has returned to Chile with fragrant wine, just as Chinese and Western cultures have blended and intersected in trade exchanges, and have a common heart and coexistence.
In fact, as early as 1999 at the Chile International Tourism, Hotel and Food Expo, Wuliangye, Wuliangchun and Qingmei Wine won the "Special Gold Award" and "Gold Award" of the Chile 99 International Tourism, Hotel and Food Expo. Now Wuliangye has come to Chile again and will further expand the brand's influence in Chile.
As a spirit, Wuliangye has a certain target consumer group in the Chilean alcohol market. In 2023, the size of the Chilean alcohol market will be about 66.5 billion yuan, of which about 14.7 billion yuan will be spirits, accounting for 22%, and the sales volume of spirits will be about 83,000 tons.
At the exchange meeting, Ms. Marva Vontuleri, a famous Chilean visual artist, came to the scene and served as a witness of the Sino-Chilean Friendship Exchange Meeting. Previously, in the "Beauty and Beauty" column jointly created by Wuliangye and CCTV, Ms. Marva Vantuleri introduced that her grandfather, Mr. José Vantuleri, was the first Latin American artist to visit China after the founding of the People's Republic of China, and his "Yangtze River" created in China symbolizes the friendship between the two countries like a mighty river.
At the event, Ms. Marva Vantuleri released the concept of "Wuliangye, CIIC and Beauty" limited gift box in Chile in cooperation with Wuliangye. With the core concept of "mighty Yangtze River", the gift box indicates that the friendship between China and Chile has a long history like the mighty Yangtze River, and also represents Wuliangye's spirit of pursuing the ultimate quality of fine wines, which has been passed down from generation to generation in the long river of history.
Convey the voice of harmony and help Chinese liquor to the world
"Harmony and symbiosis, beauty and beauty", this concise and profound motto expresses the value concept of Wuliangye. Wuliangye has always firmly believed that the world civilization is inclusive, and only by going overseas and taking the initiative to share can the world listen to the voice of "harmony and beauty" from China.
Wuliangye is a leading liquor company from China, and has taken the initiative to serve as an envoy of a great country in world cultural exchanges. As one of the first national brands to go abroad, Wuliangye has participated in international activities such as the World Expo, APEC, Boao Forum for Asia, and CIIE for many times, spreading China's great power style and liquor culture overseas.
In November 2023, Wuliangye appeared as a "core supporting enterprise" of the CIIE and a "diamond member" of the Hongqiao International Economic Forum, with an open attitude and firm confidence, about 154 international organizations and guests from 154 countries and regions, more than 3,400 exhibitors, and nearly 410,000 professional visitors, helping to build a new development pattern in China and promote high-level opening up.
This year, at the Boao Forum for Asia Annual Conference 2024, Wuliangye was invited to attend as a member of the Council of the Forum, the highest level of honorary strategic partner of the Annual Conference, and the official designated liquor. Wuliangye's concept of "harmony and symbiosis, beauty and beauty" coincides with Boao's principles of openness, cooperation, inclusiveness and harmony, mutual benefit and win-win results. At the meeting, Wuliangye and the participants exchanged and discussed major global issues such as global economy and regional development, artificial intelligence, digital economy, and clean energy, and contributed to the recovery and sustainable development of the world economy.
On April 21, Wuliang appeared at the main forum and theme dinner of the 2024 APEC Business Leaders Summit High-level Forum and Global Promotion Conference as a "platinum sponsor" and "liquor partner", and appeared at the welcome dinner and theme forum of the 2024 APEC China Business Council Hong Kong Forum as a "strategic partner".
Since officially joining the APEC China Business Council in 2019 and becoming a member of the council, Wuliangye has been invited to participate in a series of activities many times, sharing its story of inheriting Chinese liquor culture and embarking on the road of internationalization, which has attracted great attention to the brand and successfully conveyed Wuliangye's open and inclusive concept of "harmony and beauty" and the essence of excellent traditional Chinese culture.
There is no distance between each other, and thousands of miles are still neighbors. With the fine liquor that has been inherited for thousands of years, Wuliangye has carried the lofty ideal of bringing the "harmony" culture to the world, leaving sincere and hot footsteps all over the world, winning the affirmation and blessing of world civilization in the staggered planning, and walking out of a cultural Silk Road belonging to Chinese liquor.