On April 19, local time, Wuliangye's Chile leg of the "Hemei Global Tour" was held in Santiago, the capital of the country. As a leading enterprise in the industry and a typical representative of national brands, Wuliangye has entered the "country of the end of the world" with its core products and "harmony" culture, and interpreted the harmonious new taste of white wine and red wine culture.
With the theme of "Harmony with the World, Symbiosis with the United States", Wuliangye's "Harmony with the United States" activity is a themed transnational cultural exchange activity initiated by Wuliangye, aiming to show the Chinese liquor culture to the world through culture, art, fashion and other diversified forms, help the exchange and integration of different civilizations, and promote mutual understanding and blind date among people from all over the world. The Chile station is the first transnational multicultural exchange activity opened by Wuliangye in Latin America after the wonderful bloom of Paris in France and Auckland in New Zealand. At the event site, the booths full of Chinese elements such as giant pandas, Chinese tea, and traditional folk music attracted guests to stop, and the core products such as classic Wuliangye, Wuliangye Yuanding Jingsheng, and Wuliangye Ziqi Donglai attracted attention, and the special cocktails based on Wuliangye refreshed overseas friends' perception of Chinese liquor, and the Chinese Sichuan Opera and the Chilean national dance Queica Dance were staged in turn to bring cultural integration.
The picture shows the scene of Wuliangye's "Hemei Global Tour" Chile station
Zeng Congqin, chairman of Wuliangye Group (Co., Ltd.), said in his speech at the event that Chile and Sichuan have many similarities, both have profound history, rich products, and people who love life, especially the fine wines produced in the two places are well-known in the world, and I hope that Chile's red wine and Sichuan's white wine can bring out the best taste.
The picture shows Zeng Congqin, chairman of Wuliangye Group (Co., Ltd.), delivering a speech
Harmony and beauty are Wuliangye's cultural proposition, value orientation and spiritual identity. Wuliangye is a solid distilled liquor brewed from five kinds of grains, rice, glutinous rice, sorghum from Africa, wheat from West Asia, and corn from South America constitute the flavor of Wuliangye liquor "fragrant, sweet, clean, refreshing and mellow".
Chile is the first South American country to establish diplomatic relations with the People's Republic of China, and the two countries have a long history of cultural exchanges. Chilean painter José Vantuleri and others founded the Chile-China Cultural Association, one of the earliest non-governmental friendship organizations with China in Latin America, more than 70 years ago, and he is also known as the "envoy" of Sino-Chilean and Sino-Latin American exchanges and a friend of the Chinese people.
At the event, Zeng Congqin and representatives from all walks of life in China and Chile jointly stamped the scroll of Wuliangye's "Harmony and America Global Tour" in Chile, and jointly released a Chilean limited gift box with the core concept of "Mighty Yangtze River", which links the friendship between China and Chile and nurtures Wuliang wine, with Marva Ventuleri, the granddaughter of José Ventuleri.
The picture shows the scene of Wuliangye's "Hemei Global Tour" Chile station
Zeng Congqin said that Wuliangye will promote mutual learning and appreciation of Chinese and Chilean cultures with fine wine, a world language that crosses history and borders, and create more encounters with beauty, decorate more stories of harmony, and gather more friendship with the United States.
Taking the Chile event as an opportunity, Wuliangye inspected and investigated the South American market, negotiated wine cooperation with CCU Group, a local beverage company, and explored new paths for economic and trade exchanges and industrial docking. At the same time, it cooperated with well-known restaurants and bars in Santiago to launch a week-long cultural promotion activity with the theme of "Taste of China and Love Chile" to interact with Chilean consumers and let them feel the style and charm of "Sichuan wine + Sichuan cuisine".
As a pioneer and leader of China's "going global", Wuliangye has been deeply involved in global business and cultural activities such as the APEC Business Leaders Summit, the Boao Forum for Asia, and the International Import Expo in recent years, and has launched cross-border cultural exchange activities with the theme of "Harmony and Beauty Global Tour", continuously exploring new paths and models for Chinese liquor to go global, and is committed to promoting the excellent traditional Chinese culture represented by liquor to the world. The relevant person in charge of Wuliangye said that it will take the "Hemei Global Tour" as a development opportunity to "go global", innovate the "culture + experience" operation model, expand the consumption scene of "Chinese cuisine + Chinese wine", enhance the competitiveness and influence of Chinese liquor in the international market, and let global consumers blend and communicate with each other in the strong fragrance of fine wine, and experience harmony, create harmony, and share harmony together. (Zhu Yubo)