Evergrande International City pre-opening marketing plan - real estate

Evergrande International City pre-opening marketing plan - real estate

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First, the opening target is reversed

Second, marketing node control

3. Customer analysis

Fourth, marketing arrangement

Retention activities - Beer Festival for Intended Customers (Night Session)

Time: Ongoing

Highlights: Beer carnival, inviting customers to participate, open

Enjoy a drink, taste barbecue, beer, etc.;

A good relationship is conducive to word-of-mouth communication and increases customer pairs

Item adhesion.

Various forms of cooperation to gradually penetrate the target customer group

Peer referral activities

Key Points for Peer Referral:

✓ Information release - hold a peer promotion conference, connect peers, establish a peer promotion WeChat group, and release the product price of the project

value and peer referral incentive policy;

✓ Maintain a good relationship with peers through door-to-door gifts, WeChat greetings, etc.,

Facilitate referrals.

✓ Reward Cashing - The cashing cycle of referral fees has a direct impact on the effect of peer referral channels, improving the cashing speed.

It can stimulate the enthusiasm of peers to refer and improve the effect of channels;

Peer referral activities

Key Points for Peer Referral: