Dongbao video, the old road is difficult to take the new road, how to open up the road of innovation?
Dongbao Video used to be a popular video creator on the Internet, and their video style was humorous and witty, and they were loved by the audience. With the passage of time, the audience's tastes have changed, but the content of Dongbao Video is still stuck in the old ways of the past and lacks innovation. Audiences have been lost, and Dongbao Video has fallen into a development dilemma.
For Dongbao Video, the outdated concept of content creation is the main reason why it is difficult for them to break through. For a long time, they have been using the creative model that has been successful in the past, and they lack a sense of innovation. Although this model used to work, as the times change, the aesthetic orientation and needs of the audience are constantly changing. Dongbao Video has not kept up with this change in time, resulting in their content becoming increasingly difficult to capture the interest of viewers.
Another important reason is the lack of innovation drive in Dongbao video. As a video creation team, they seem to have settled for the status quo and don't have a strong incentive to explore new ways of creating. This status quo mentality makes it difficult for them to stay innovative and innovate. New video creators are constantly emerging in the market, and their works are more novel and interesting, which brings huge competitive pressure to Dongbao Video.
Dongbao video's lack of grasp of the needs of the audience is also an important problem. They seem to ignore the changes in the audience's tastes, still stick to their own creative style, and do not adjust the direction of the content in time. This lack of flexibility has made them increasingly disconnected from the needs of their audience and difficult to attract new audiences.
In order to regain the favor of the audience, Dongbao Video must reshape the concept of content creation and focus on innovation. They need to be open-minded and brave enough to experiment with new creative formats and content themes to meet the changing needs of their audiences. They also need to do more research on their audiences to accurately grasp their preferences and expectations, so that they can develop realistic creative strategies.
In order to get out of the predicament, Dongbao Video must make innovative attempts in the form of content. They can expand the type of video, in addition to the original funny short videos, they can also try to make some drama, documentary-type long video works. This can not only meet the audience's needs for different types of videos, but also show the richer and more diverse creative capabilities of Dongbao Video.
Dongbao Video can also try cross-border cooperation and co-create with creators in other fields. For example, working with musicians to perfectly combine video and music; Or collaborate with a manga artist to incorporate anime elements into the video. This kind of cross-border cooperation can not only inject new vitality into the video, but also attract more audiences in different fields and expand its influence.
In addition to the innovation of content form, Dongbao Video also needs to make changes in marketing and promotion. They can take full advantage of emerging social media platforms such as Douyin, Xiaohongshu, etc., to engage with their audiences more directly and effectively. You can also try offline event marketing, such as holding meet-and-greets, roadshows, etc., to enhance the affinity with the audience.
To truly achieve innovation and development, Dongbao Video needs to set up a professional innovation team. This team not only needs to have a wealth of creative experience, but also needs to have innovative thinking. They need to keep an eye on industry dynamics and changes in audience demand, and develop practical innovation strategies based on these changes.
Dongbao Video also needs to conduct large-scale audience research to fully understand the audience's expectations and suggestions for video content. They can collect feedback from their audience through questionnaires, interviews, and other means, and incorporate this feedback into the creative process. Only by truly understanding and satisfying the needs of the audience can Dongbao video win lasting popularity.
On this basis, Dongbao Video needs to formulate a complete strategic plan for innovation and development, and clarify the development goals and specific implementation paths in the next few years. This plan not only needs to reflect the innovative concept of Dongbao Video, but also needs to be operable and sexual, pointing out the way forward for the team.
Dongbao Video needs to implement innovative measures and continue to optimize. They need to encourage team members to be bold and innovative, and at the same time, they need to provide timely feedback on innovation results and constantly improve the innovation mechanism. Only through continuous practice and optimization can Dongbao Video truly embark on the road of innovation and development and regain the love of the audience.