Recently, Daihatsu Motors, a subsidiary of Toyota, the world's leading automaker, has made headlines because of the counterfeiting incident, which has sparked heated discussions.
On December 20, according to media reports, 60 models and 3 engines of Daihatsu Automobile fabricated vehicle collision data.
As a result, Daihatsu Motor has suspended operations at four of its plants in Japan and suspended global shipments of all vehicles.
On the same day, Daihatsu Kogyo Okuhira Soichiro, president of Daihatsu Industries, apologized at the press conference and bowed 90 degrees again:
As Japan's largest pillar industry, the automobile industry has always been a source of pride for the Japanese, and Japanese cars are loved by people all over the world.
Now, even the leader Toyota is going to fake, and the entire Japanese auto industry will face the most serious crisis of confidence.
Once upon a time, Japanese cars were popular all over the world, winning everyone's love for their low fuel consumption and durability.
Unexpectedly, such a globally influential company would make mistakes again and again on the road of counterfeiting.
In April 2023, Daihatsu Automobile had fraudulent test data of overseas models, and after 8 months, there was another fraud in test data.
Daihatsu Motors not only manufactures for Toyota, but also for brands such as Mazda and Subaru, and plays a pivotal role in the Japanese automotive industry.
The Daihatsu counterfeit reflects the enormous external challenges that the Japanese automotive industry is facing.
Due to the rapid rise of electric vehicles, coupled with the fact that Japanese cars are betting in the wrong direction on new energy vehicles, Japanese car companies are now very passive.
Mid- and low-end cars are facing the crazy encroachment of Chinese car companies, and Japanese car companies are powerless. High-end cars are not the opponents of Mercedes-Benz, BMW, and Audi. It was very uncomfortable to be clamped at both ends.
Although the Japanese automobile industry still seems to be strong, it is actually at the end of its power.
In the face of fierce external competition, Toyota, as a listed company, urgently needs beautiful financial data.
As a result, in order to save money and costs, some necessary crash tests were also cut, and in the end, the data had to be fabricated.
In the entire automotive industry, the profits of Japanese car companies are still very high, and even they have to rely on counterfeiting to save costs, which shows how cruel the competition in the automotive industry is now.
And all this is because of Continental's successful overtaking in the field of electric vehicles.
Otherwise, the Japanese auto industry can safely earn another 20 years in the field of gasoline vehicles, and then leisurely transition to the hydrogen energy vehicles they want.
Unfortunately, the Japanese are mistaken and they underestimate the determination of the mainland in the field of electric vehicles.
After 20 years of sharpening a sword, in 2023, it will finally usher in the highlight moment of domestic automobiles, with the mainland surpassing Japan to become the world's largest auto exporter.
The rise of a nation will eventually drive the rise of domestic brands, such as the automobile industry and the sportswear industry, and domestic brands are becoming more and more popular and loved by young people.
Those who are good at fighting seek it from the situation, and do not blame others.
The time is also, the momentum is also.
The general trend of fuel vehicles has gone, and the future belongs to new energy vehicles.
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