On December 22, the "2023 Douyin Life Service Comprehensive Industry Year-end Ceremony" was held in Shanghai, with nearly 1,000 comprehensive industry merchants and service providers, institutions, talents and other ecological partners attending. At the meeting, Douyin Life Service announced the development of the comprehensive industry in 2023, and the annual transaction volume of sub-industries such as leisure and entertainment, beauty and other sub-industries increased by 3.3 times compared with the previous year.
It is understood that unlike the catering industry that serves the dietary needs of residents and the wine and tourism industry that meets the needs of users for travel, accommodation and play, the comprehensive industry of Douyin life service covers more diverse in-store consumption scenarios, including leisure and entertainment, beauty, entry retail, LE (Life Event, life services in a narrow sense, such as movies/performances, car repair and maintenance, laundry, etc. that serve the public life scene).
(On December 22, the 2023 Douyin Life Service Comprehensive Industry Year-end Ceremony was held in Shanghai.) ）
The order volume of comprehensive business merchants increased by 5.26 times year-on-year, and the number of consumers increased by 1.43 times
Chen Qi, general manager of Douyin Life Service Comprehensive Industry, said that in 2023, the footprint of merchants in the comprehensive format will cover 370 cities across the country, covering more than 260 categories, and the number of cooperative merchant stores in the comprehensive industry will increase by 2.5 times year-on-year. Throughout this year, the number of users who have consumed in the comprehensive format of Douyin life service merchants increased by 1.43 times year-on-year, the order volume of the comprehensive industry was 5.26 times that of 2022, and the overall transaction volume increased by 3.3 times year-on-year.
(Chen Qi, general manager of Douyin's comprehensive life service industry, introduced the business progress.) ）
Short videos, live broadcasts, and search have become the troika that drives the business growth of Douyin's comprehensive life service business. According to the "Comprehensive Industry White Paper" released at the meeting, as far as the comprehensive industry is concerned, as of October 2023, the order volume brought by short video has increased by 1.28 times year-on-year, and the order volume brought by live broadcast and search has increased by 77 times and 2.28 times year-on-year, respectively.
In the future, Douyin Life Service will continue to support merchants to do a good job in Douyin in terms of product tools, method training, marketing activities, etc. Chen Qi introduced that the platform will continue to optimize product capabilities, polish business tools, and improve the operational efficiency of merchants, such as successively opening product capabilities such as reservation and seat selection, online consultation, etc., and providing business analysis tools such as business economy and passenger flow butler.
Benchmark merchants and other ecological partners gathered to share Douyin's business experience
At the conference, benchmark merchants from the four major industries of leisure and entertainment, beauty, entry retail, and LE shared their business experience in Douyin life services.
Chengdu Hongqi Chain Co., Ltd., a leading retail brand, continued to innovate live broadcast forms, scenarios and gameplay, and the transaction volume of many live broadcasts exceeded 100 million yuan, setting a benchmark for the digital transformation of traditional enterprises on Douyin. With the help of Douyin life service, Yuanyuan Group, a leisure and entertainment business, will improve the operating efficiency of its stores through differentiated products, and will also build a professional system in the future to open up new business increments.
(Merchant representatives shared Douyin's business at the event.) ）
After the Sichuan Opera Troupe "Furong Quintessence" settled in Douyin Life Service, it relied on short videos and live broadcast promotion to expand the influence of Sichuan Opera and attract a large number of young audiences. Now, the "Furong Quintessence" can achieve full seats only through Douyin, and it is necessary to increase the number of performances from 4 to 5 performances per day to meet the needs of the audience.
"Chen Xiangzi", which focuses on the Xinhui tangerine peel industry, after entering Douyin Life Service in June 2023, has driven the sales of Xinhui mandarin oranges to more than 20 million yuan through online ordering, offline delivery and leisure tourism, which has leveraged the integrated development of the local tangerine peel industry and brought new vitality to rural cultural tourism.
In addition, ecological partners such as service providers and institutions related to the comprehensive industry also came to the scene to exchange their experience and experience in helping merchants operate digitally through Douyin.
Yue Yue Xiaofeng
Proofread by Li Haihui