Global and Chinese vacuum cleaner industry market size forecast: global market sales will reach 171 million units in 2027 - CICC Qixin (Beijing) International Information Consulting Co., Ltd. - Guotong Survey Report Network is an authoritative supplier of professional industry data analysis reports, project feasibility reports and special research, providing domestic and foreign enterprises with all-round, multi-angle data planning and evaluation surveys strategic data analysis feasibility study reports, welcome to inquire 400-1050-986
Analysis of the market competition pattern of the vacuum cleaner industry: From the perspective of the development of the vacuum cleaner market in different countries and regions, the cleaning appliances represented by the vacuum cleaner have long become an indispensable product category in the lives of developed countries in Europe and the United States. Clean electrical appliances have a long history in the European market, with advanced technology level of high-quality enterprises, international influence of brands, and relatively stable market competition pattern; North America has a developed economy, the vacuum cleaner market is relatively mature, the industry competition is full and fierce, and the main vacuum cleaner companies take large supermarket chains and online channels as the main sales terminals. Due to its large population base and rapid economic growth in recent years, the Asian market has become a major international emerging market.
With the steady growth of export demand for clean electrical appliances represented by vacuum cleaners, the domestic vacuum cleaner manufacturing industry has gained a good space for development in recent years. In the early stage of the development of the industry, domestic vacuum cleaner manufacturers mainly carry out OEM production for well-known foreign enterprises through OEM/ODM mode, and the export areas are mainly concentrated in economically developed regions such as North America, Europe and Japan. While the technical level and manufacturing process of vacuum cleaners continue to improve and improve, many manufacturers have gradually begun to develop their own brands, among which the larger and more influential ones mainly include Lake Electric, Ecovacs, Delmar, Xiaomi, Midea, etc.
(2) The operation status of the vacuum cleaner market: According to the statistics of CICC Qixin, the global vacuum cleaner market sales will reach 147 million units in 2022, of which North America will have the highest sales volume of 42.16 million units; The Asia-Pacific region accounted for the second largest proportion, with sales of 37.28 million units; Western Europe followed with 36.78 million units; The rest of the world, including Eastern Europe, Australia, Latin America, and the Middle East and Africa, totaled 30.74 million units.
According to CICC's forecast, the global vacuum cleaner market sales will reach 171 million units in 2027, with an average annual compound growth rate of 3.06% from 2022 to 2027. On the whole, among the major vacuum cleaner sales countries, the main markets in Europe and the United States have a relatively high penetration rate of household vacuum cleaners due to the early start time of vacuum cleaner products, and the overall market growth rate is gradually slowing down; Some emerging markets such as China and Russia have gradually become the main driving force for the growth of the vacuum cleaner market.
1. Major overseas markets:
A. U.S. market: According to CICC Enterprise Credit statistics, the sales volume of vacuum cleaners in the U.S. reached 38.86 million units in 2022, with an average annual compound growth rate of 1.76% from 2017 to 2022. The U.S. vacuum cleaner market is fully competitive, and the market share of major leading companies is relatively high. Among them, the total market share of TTI reached 33.6%, and its brands such as DirtDevil, Hoover, Royal and Oreck all accounted for a large share, reaching 16.4%, 11.4%, 3.6% and 2.2% respectively. Other major vacuum cleaner sales companies such as Bissell and Shark accounted for about 21.6% and 11.3% of the market share respectively.
Analysis of the market share of different brands in the U.S. vacuum cleaner market in 2022
Data collation: CICC Enterprise Credit International Consulting
At present, the demand for vacuum cleaners in the United States is relatively stable and mainly relies on imports from China. The main terminal brands used in the company's motor products in the U.S. vacuum cleaner market include Bissell, Shark, TTI, Electrolux, etc., and their market share is among the best.
B. Western European market: According to CICC Qixin statistics, the sales volume of vacuum cleaners in Western Europe reached 36.78 million units in 2022. The overall competition in the Western European market is fierce and the market concentration is low, with the market shares of Dyson, TTI and SEB reaching 10.6%, 10.2% and 6.8% respectively. Other brands such as Bosch, Miele and Philips accounted for 4.4%, 4.1% and 4.0% respectively.
Analysis of market share of different brands in the Western Europe vacuum cleaner market in 2022
Data collation: CICC Enterprise Credit International Consulting
C. Japanese market: According to the statistics of CICC Qixin, the sales volume of vacuum cleaners in Japan will reach 7.18 million units in 2022. Japanese local brands have a high market share, among which Panasonic, Hitachi, Toshiba, Sharp, Mitsubishi and other brands all occupy a large share, reaching 19.0%, 15.6%, 8.6%, 7.6% and 6.7% respectively. Other major vacuum cleaner sales companies such as Dyson and Shark accounted for about 16.5% and 6.2% of the market share respectively.
Analysis of the market share of different brands in the Japanese vacuum cleaner market in 2022
Data collation: CICC Enterprise Credit International Consulting
The Japanese market is also an important terminal sales market for the company's motor products. On the whole, the market demand for vacuum cleaners in Japan is relatively stable. The main terminal brands used in the company's motor products in the Japanese vacuum cleaner market include Panasonic, Hitachi, Shark, Electrolux and so on.
2) Domestic market: According to the statistics of CICC Qixin, the sales volume of domestic vacuum cleaners reached 19.85 million units in 2022, with an average annual compound growth rate of 5.79% from 2017 to 2022, with a clear growth trend. Among them, brands such as Midea, Ecovacs, Xiaomi, Dyson, Delmar, Lake, and Roborock all occupy a certain market share, with low market concentration and fierce competition.
In recent years, the domestic vacuum cleaner market demand has grown rapidly, mainly benefiting from a variety of factors:
1) With the continuous progress of technology and the continuous iteration of products, diversified products suitable for different use scenarios such as sweeping robots, floor scrubbers, and mite removers have been continuously launched, and vacuum cleaner products in different segments have developed rapidly, and are gradually replacing the traditional cleaning methods represented by rags and mops;
2) The fast-paced life brought about by urbanization has reduced the family time at the disposal of the public to a certain extent, and the new generation of people represented by young office workers, pet groups, and dual-income families can save time by using vacuum cleaner cleaning products, thereby improving the quality of life;
3) Since 2020, the hygiene awareness of domestic consumers has gradually strengthened, and due to travel restrictions, the increase in home time has further increased the demand for vacuum cleaner cleaning appliances;
4) Various emerging channels such as live streaming and short videos have accelerated the popularization and promotion of clean electrical products in the consumer market, thereby promoting the development of the entire industry chain. Thanks to the above factors, the domestic vacuum cleaner market has developed rapidly in recent years, and the huge market potential has attracted more and more domestic cleaning appliance brands to enter. Local brands have an advantage in interpreting Chinese family life scenarios, and through in-depth research on consumer habits, they have created a series of products that are closer to the habits of domestic consumers. While the gap between the performance of domestic brands and foreign brands is gradually narrowing, the domestic vacuum cleaner market is also experiencing the development process from "high-quality household appliances" to "daily household appliances".
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