"The more you fight, the more you earn, take goods + generous subsidies for nothing", "automatically put together, the more you fight, the more you earn", "don't do anything, net 30 yuan a day" ... Recently, with these advertising slogans, the project of Red Bean Jiaoqu has entered the field of vision of many people.
So what is the background of this grouping platform? What do participants get from this? Is the 100% guaranteed publicity reliable? Why do the complaints surrounding the Hongdoujiao live broadcast platform keep going?
China Telecom, what to do with it
According to the promoter, Hongdoujiao is a new retail e-commerce platform incubated and invested by China Telecom Tianyi Venture Capital, defined as a social live broadcast e-commerce APP. Based on empowering offline physical stores, it is a one-stop live streaming e-commerce platform for users across the country. Upstream helps merchants connect with high-quality supply chains, downstream multi-touch points guide consumers, multi-channel combination distribution, it uses mobile phone live broadcast + shopping combination to interact and share in real time, creating a new model of live shopping in real scenarios. The protagonist of this article is the latest group project launched by Hongdoujiao, the name of which is also known as "Fun Pin".
It is reported that Hangzhou Hongdoujiao Network Technology Co., Ltd. is the main body of the Hongdoujiao Puzzle Project, the company was established on June 6, 2016, the legal representative Hu Xiangli, is a wholly-owned subsidiary of Shilian Times (Shanghai) Information Technology Co., Ltd., with a registered capital of 5 million yuan and a paid-up of 2 million yuan.
Seelink Times (Shanghai) Information Technology Co., Ltd. was established on July 14, 2016, the legal representative Hu Xiangli, shareholders are Hu Xiangli, Tianyi Technology Venture Capital Co., Ltd., Li Pingyi, Gao Yunwu, Zhang Liang, and Tianyi Technology Venture Capital Co., Ltd. is a wholly-owned subsidiary of China Telecom Group, so to speak, the project of red bean horn group is indeed related to China Telecom, and the promotional pictures that bind China Telecom and red bean horn together are now endless.
The saying that "Red Bean Jiaoqu is affiliated with China Telecom" has long appeared on major platforms.
And according to public information, Hu Xiangli, the founder of Hongdoujiao, also has a deep relationship with China Telecom, and this person officially entered China Telecom as early as 2001, thus starting a 15-year career as a central enterprise. During his tenure at Telecom, Hu Xiangli was initially responsible for the Internet Application and Innovation Department, and in 2015, the micro-live broadcast project team represented by Hu Xiangli submitted an internal incubation application to China Telecom. In 2016, "Red Bean Horn" became the second successful incubation entrepreneurial project of China Telecom that year, and realized corporatized operation, obtained investment from China Telecom Group, and founded Shilian Times Information Technology Co., Ltd. This "live social e-commerce platform" was born.
But if you go back to the roots, what is the connection between the two? Is China Telecom involved in the Red Bean Fun Project? In the "Red Bean Horn" post bar, some netizens posted: "Just called manual customer service to Telecom, others said that there is no red bean horn group, and personnel have been arranged to deal with it."
In order to further understand what kind of cooperation China Telecom has reached with Hongdoujiao, we specially consulted the official account "China Telecom Customer Service", and after understanding the relevant situation, the relevant staff said: "Sorry, our department has not registered this project".
Another customer service staff also said: "There is no verification of your relevant problems here, it is recommended that you contact the relevant APP customer service to deal with it." The above responses are showing that the relationship between the red bean horn group and China Telecom also stays at the level of the relationship between the company's layer of shareholding, and the real confidence to claim that China Telecom may be the red bean horn, not the red bean horn fun pin, so the relevant promoters pull the banner of China Telecom for their own group model to publicize, obviously will not seem very appropriate.
By the way, not long ago, the Zhejiang Provincial Working Group on the Special Governance of the Illegal Collection and Use of Personal Information by Apps publicly notified 73 apps that infringed on users' rights and interests in accordance with the requirements of the Ministry of Industry and Information Technology's Notice on Carrying out Special Rectification Actions for In-depth Promotion of App Infringement of User Rights and Interests (MIIT Information Management Letter [2020] No. 164), requiring them to rectify within a time limit. After re-inspection and verification, there are still 22 apps that have not completed rectification. In accordance with the requirements of laws and normative documents such as the Cybersecurity Law, the Provisions on the Protection of Personal Information of Telecommunications and Internet Users (Order No. 24 of the Ministry of Industry and Information Technology), the Interim Provisions on the Management of Presetting and Distribution of Mobile Smart Terminal Application Software (MIIT Information Management [2016] No. 407), the Zhejiang Provincial Communications Administration Bureau requested the Ministry of Industry and Information Technology to remove 22 apps.
In the list of applications removed from the Zhejiang Communications Administration, Gugou (Hangzhou) Information Technology Co., Ltd. is on the list, and one of the company's shareholders is Hangzhou Hongjiaojiao Network Technology Co., Ltd. (43% shareholding), and Hu Xiangli is also the manager of the company.
Complaints continue and there is no response
The investigation found that on the black cat complaint platform, there are more and more complaints about red bean horn, and the target is not the red bean horn group, but the red bean horn live broadcast platform itself, and most of the reasons for these complaints point to the two major aspects of "refund not processing" and "product quality".
On July 4, 2020, some netizens complained: What I bought did not match what I received, I defended my rights through the red bean horn platform, and the evidence has been provided, and the red bean horn platform rejected my rights protection. I always say that I have insufficient evidence, the red bean horn platform is too bad, and it is time to rectify those who send fakes.
On December 31, some netizens complained: I bought a down jacket on the red bean horn live broadcast platform, but later found that the product was thin and could not be worn, and there was a white chalk gray-like fur collar in it, which was particularly inferior to watch, and the application for a refund was always refused, and the customer service did not deal with it at all, it has been many days.
On March 3, 2021, some netizens complained: It has been 5 working days since I applied for a deposit refund, but I didn't return it to me, and I couldn't find customer service.
On August 27, some netizens complained: the first time I used the software, I accidentally recharged "Red Bean Coin" 5880.00, spent 588 yuan, called customer service for many times, but no one answered, and now apply for a refund of 588 yuan. At present, the customer service phone cannot be connected, the customer service WeChat cannot be added, and there has been no reply for three days.
On June 29, 2020, some netizens complained on the leadership message board: I want to complain about the clothes of "Yihuo Clothing" of Hongdoujiao Live Broadcast, there is no hangtag, no certificate, and the merchant directly stated that he sold garbage goods, trouble taking time to pay attention to this online sales platform, especially this store, strictly investigate, do not let unqualified products enter the market.
Similarly, in the "consumer protection" platform, there are also complaints about red bean horn.
In the "Barrister Network", there are also netizens who express their dissatisfaction with red bean horn.
We learned how Hongdoujiao is related to China Telecom and what are the reasons for the complaints, and in this report, we will start with the current bonus system of Hongdoujiao.
Analyze the system, several times the benefits?
Regarding what kind of income participants can get from it, promoter Cuong (pseudonym) provided information "Fun Spelling Project Agency Reward Rules" to interpret:
1. Membership system
1. Ordinary member: all registered users become members after binding their mobile phone numbers;
2. Consumers: invite 5 members or consume 199 yuan gift package;
3. Service providers: invite 5 consumers (no less than 5 members per consumer) or purchase 3980 yuan gift packs by yourself.
2. Description of agent incentives
3. Explanation of the rules of group activities
1. The group is a group of 100 people, under normal circumstances, only 3 people grab the goods, and 97 people can't grab the goods; 2. Members who grab the goods can take the goods immediately according to the purchase process, or temporarily request not to ship, after grabbing the goods 5 times in total, 4 of them can be consigned to the platform, if they get 400 yuan after selling, the remaining 1 order chooses the favorite goods to pick up, and then deliver to the home; If you don't like the goods you grab, you can exchange them for your favorite goods through the exchange mall;
3. Members who cannot grab the goods will receive a red envelope subsidy of 1 yuan, which can be automatically grouped 30 times a day, and the maximum subsidy is 30 yuan;
4. Group goods are generally 100 yuan goods, each group need to deposit not less than 100 yuan, you can temporarily reserve a group product every day, after turning on the automatic group function, the system will automatically help to snap up the goods;
5. After grabbing the goods, if the account balance is insufficient, the group will be stopped, and the participants can select the goods again to continue to participate in the group; In order to be able to participate in group activities continuously, it is recommended that the account be not less than 500 yuan, for example, book a 100 yuan group once a day, and you can recharge 500 yuan in 5 days, or recharge 500 yuan at one time in the account;
6. At present, the platform is open for group consolidation from 15 o'clock to 18 o'clock every day, and you can make an appointment for group products in advance during the rest of the time;
7. According to the statistics of platform big data, the cycle of 5 times is about 4-8 days, and the income of 1 month continuous participation will be about 200-500 yuan in the platform red envelope subsidy; You can also get 5-6 additional items and commission for free. There are also partners and first-level partners who take goods for free, including 2 consumer teams of 500 or more, fan advertising subsidy 65%, team advertising subsidy 5%, and sharing national subsidy 2%; Second-level partners, including 4 consumer teams of 500 or more, will receive 70% of the fan advertising subsidy, 5% of the team advertising subsidy, and 3% of the shared national subsidy.
Taking 100 yuan to participate in the group as an example, 5 times of fighting requires 500 yuan principal, consignment 4 orders get 400 yuan, 30 yuan red envelope subsidy for participating in 30 times a day, a total of 150 yuan red envelope subsidy for 5 days, a total of 550 yuan, and another piece of goods for nothing.
The picture version of the information is shown below:
Simplified version of the system diagram:
According to the screenshots posted by some promoters, it seems that individual participants do get a considerable amount of income from it.
Steady profit? So publicized
In the relevant promotional pictures posted by the public account "Red Bean Corner Service Center" certified by Zhilian Times (Shanghai) Information Technology Co., Ltd., we also saw the words "100% steady profit without loss".
In recent years, with the increasing number of illegal advertisements, the state's supervision and management of illegal advertisements has become more and more stringent, and if the advertisement contains the expression of steady profit, such advertising needs to be extra vigilant. Some law enforcement personnel pointed out: "When investing, ordinary people must remain rational, investment is bound to have risks, and any exaggerated propaganda saying that there is no risk must be false." "At the end of the day, investing is always risky, and you should not gamble and take risks. Consumers should establish a rational concept of investment and financial management, do not easily believe the so-called "steady profit without loss" and "risk-free, high return" propaganda, remember that investment is risky, do not be tempted by high returns and impulsive investment. People's Daily Network also issued a voice some time ago to remind: "There will be no pie in the sky", the so-called "low cost, high return" is often a pretense of deception, do not be greedy for small profits and incur big losses.
At the legal level, Article 25 of the Mainland Advertising Law has clear restrictions on investment and wealth management advertisements: "Advertisements for goods or services with expected return on investment such as investment promotion shall have reasonable reminders or warnings about possible risks and risk liabilities, and shall not contain the following content: first, make a guarantee commitment to future effects, benefits or related circumstances, express or implicit capital preservation, risk-free or guaranteed returns, etc.; The second is to use the names or images of academic institutions, industry associations, professionals, and beneficiaries for recommendation and proof. ”
And when it comes to using the name of the beneficiary to recommend and prove, the public account "Red Bean Horn Service Center" is indeed in the "The epidemic has hurt her, fortunately it is fun to fight!" Let her earn more than she earns! The article listed a beneficiary named "Wang Min", the article pointed out: "In a month, Wang Min's income through fun fighting has exceeded her monthly salary!" Soon, Wang Min successfully upgraded his identity because he recommended multiple friends to register and participated in fun pinning. ”
In recent years, cases of punishment for such publicity have become common, and in the list of the fourth batch of typical false and illegal advertising cases in 2018 announced by the State Administration for Market Regulation, "Sichuan Chengdu Excellent World Biotechnology Co., Ltd. issued illegal advertisements" was among them. It is reported that the parties violated the provisions of Article 25 of the Advertising Law by publishing advertisements containing content such as investment solicitation and sales expectations of the "Secret 28 Bath Foot Tablets" product through the Internet. In November 2018, the Chengdu High-tech Zone Market and Quality Supervision Administration imposed an administrative penalty, ordered it to stop publishing illegal advertisements, and imposed a fine of 70,000 yuan.
Pattern warning, multiple perspectives
For the prospect of red bean horn group, all parties are now also divergent opinions, the public account "God of Wealth Play Plate" believes: (red bean horn group) seems to be very hot, at the beginning the probability of fighting is quite high, now it has returned to normal. The project that has just been launched, there is nothing to say, if you really want to complain, you can only say that it touches porcelain telecommunications, under the guise and packaging, just look at it, don't take it seriously.
The public account "blockchain helper" point of view is also among them: the new group model, introduced by Telecom, is a little suspected of touching porcelain, the group mode is now dancing, just look at it, the risk of investment is increasing.
The public account "Panda Detective" even pointed out: This project has a big bubble, mainly by pulling people into the market to earn profits. And there is no equal level of income, and some team leaders get on the car when they see that the income does not matter whether the people under them are dead or alive, which can easily lead to a crash.
The public account "Liu Yingyu" recently made a detailed summary of the red bean horn fun spelling in an article entitled "Group Session-High-risk List (Early September) Must See": Recently, the traffic in the entire circle, it accounts for three-tenths, claiming to be owned by China Telecom (whether it is a nominal name to be examined), the project party was previously a live broadcast platform, and now began to turn to do grouping, endorsed by telecommunications. Referring to the previous Wowo group (under the banner of Unicom, and finally sued by Unicom), the company is a company, and a separate department takes over private work. At present, this software has only 4 goods, the quality can be said to be very inferior, it can be seen that the project party is the first time to open, such a project party is very dangerous for leeks, any system error will lead to the collapse of the project. The background authenticity of red bean horn is still under investigation, it is recommended that leeks are not in a hurry to get on the car at present, if it is a long plate, wait for the project party to enter the market after maturity, if it is a short plate, the project party has no operating experience, and the final harm is still rue leeks, currently wait and see.
At present, in the list of "The Latest Crash Run in August and the Platform for Upcoming Accidents" released by a number of self-media, red bean horn has also been ranked among them because the risk is too high.
At present, some WeChat communication groups related to red bean horn have been complained.
In order to further stimulate the market and attract more people to join, the owner of a red bean fun exchange group also launched a support policy:
1. Invite a valid fan and successfully win twice to reward 35 yuan as proof by screenshots;
2. Become a consumer can receive a subsidy of 168 yuan;
3. All members of the team are compensated;
4, Level 2 group leaders (directly promoted five consumer merchants) will be rewarded with 588 yuan;
5, 3 level leaders (team of 25 consumers) reward 888 yuan;
6, 4 level leaders (team of 50 consumers) reward 1888 yuan;
7,5 level leaders (team of 100 consumers) will be rewarded with 2888 yuan;
8,6 level leaders (team of 250 consumers) will be rewarded with 3888 yuan;
9,7 level leaders (team of 500 consumers) will be rewarded with 6888 yuan.
Note: To become a consumer, you need to invite five active direct followers.
On August 30, the group owner issued a "group announcement" saying: "Due to the large workload of customer service, I will not check the data tomorrow, now modify the support rules, consumers directly give 350 yuan, how to distribute it to the people below, watch and do it yourself." ”
It is no wonder that some participants helplessly said: "The routine will continue to change."
In the exchange group, some participants directly pointed out the characteristics of red bean horn that "pulls people's heads": "If you don't push people, you can only eat bones, which is very realistic."
Postscript
Recently, Longnan, Dingnan, Hunchun, Manzhouli, Ruzhou, Yudu and other places have successively issued the "Risk Reminder on Guarding Against Illegal Fundraising Derived from the "Group Rebate" Model" and the early warning information on the group rebate model, it can be seen that with the attention of the regulatory authorities, individual group projects involving illegal fundraising will eventually die. Relevant reports point out that illegal fundraising derived from the group-based rebate model violates the relevant disposal provisions of the Regulations on the Prevention and Disposal of Illegal Fundraising: Article 19: "In commercial activities such as selling goods, providing services, and investment projects, funds are absorbed in the form of promised returns such as currency, equity, and kind", the lead department for handling illegal fundraising shall promptly organize relevant industry regulatory departments, regulatory departments, and branches of the financial administration department under the State Council to investigate and determine. Article 27: "Enterprises, individual industrial and commercial enterprises and farmers' professional cooperatives established for illegal fund-raising shall have their business licenses revoked by the market regulatory departments. Internet applications such as websites established for illegal fund-raising and mobile applications developed are to be shut down by the telecommunications departments in accordance with law. "According to the requirements of the Regulations, technical service providers of the "group rebates" platform that provide technical services for illegal fundraising activities are illegal fundraising facilitators and should be punished by the relevant departments.
As for how will Red Bean Fun Fight develop in the future? Will China Telecom respond to the growing online propaganda offensive on Hongdoujiao? In this regard, the research of micro-business e-commerce will continue to pay attention.
Source: Micro-commerce E-commerce Research