Customer first, comfort first! Since joining Hongdou Men's Wear in 2016, Huang Xiaoyan has always adhered to this service concept, committed to providing customers with a high-quality shopping experience, and has been rated as an excellent advanced individual and excellent store manager many times. From 2021 to 2022, Hongdou Comfort Men's Wear opened two stores in Wuxi Huiju Shopping Center, and Huang Xiaoyan served as the manager of two stores at the same time with her consistently excellent work performance and performance.
Under the leadership of Huang Xiaoyan, the performance of the Red Bean Men's Wear Huiju Shopping Center store has increased year by year - driven by the sales of red bean 0 sense comfortable shirts, and the sales profit will increase in 2023, and the sales in the first quarter of 2024 will increase by 18.44% year-on-year, and the ranking in the mall in March has surpassed that of competing products. In the "High-quality Development Pioneer" activity of Hongdou Group, Huang Xiaoyan was awarded the honor of "High-quality Development Pioneer".
Innovative thinking to strengthen brand charm
Wuxi Huiju Shopping Center is a very popular commercial complex in Wuxi. Located on the third floor of Huiju, the Hongdou Comfort Men's Wear Flagship Store, with an area of 236 square meters, uses the latest sixth-generation props of Hongdou in the store, with a transparent and bright space, simple and atmospheric layout, and a neat and orderly product display, creating a comfortable shopping environment and bringing consumers a full range of comfortable experience.
"Red Bean Comfort Men's Wear is not only clothing, but also a manifestation of a life attitude." In Huang Xiaoyan's view, the store is the best window to show the brand image of Hongdou men's wear and the brand's concept of "classic and comfortable". To this end, Huang Xiaoyan actively carried out offline activities in stores, invited red fans to witness the transformation and upgrading of red bean comfortable men's wear with a comfortable tasting meeting, and pioneered a flash mob peripheral derivative roadshow space, playing a blockbuster "combination punch" of "pop-up store + roadshow show + comfortable tasting meeting + celebrity store visit".
In March 2023, well-known actor and singer Yuan Chengjie landed in Wuxi to gather and personally help the upgraded version of the star item "0 Sense Comfortable Shirt" as the "Red Bean Men's Comfort Experience Officer". At the same time, the red bean comfort men's pop-up store is also landing at the gathering for a limited time. In December of the same year, Hongdou Comfort Men's Wear held a star store manager event, and the well-known singer and actor Wang Dongcheng interacted with customers as a "super store manager", and explained the wearing recommendation of 0 sense comfortable shirts as a store manager. In the two star roadshows, the sales and users of the Huiju store achieved breakthrough growth, laying the foundation for the sales to continue to climb in the first quarter of 2024 and surpass competing products, enhancing the brand influence, and allowing customers to have a deeper understanding of the cultural connotation and values of the Hongdou Comfort men's wear brand.
Service-oriented, elevating the shopping experience
The store is not only the promotion platform of the brand, but also the product experience center of the customer. Only good service can establish "trust" between the brand and customers, and enhance customers' purchase willingness and brand loyalty. To this end, Huang Xiaoyan has always adhered to the service concept of "customer first, comfort first", and focused on improving the comfortable shopping experience of customers.
As an experienced retailer, Huang Xiaoyan understands that every detail can affect the shopping experience of customers, so she and her team strive to do better. Every day, Huang Xiaoyan will come to the store early, non-stop to coordinate a series of work such as product display, store staff image, store hygiene, warehouse yarding, etc., carefully and meticulously prepare for the opening to ensure that the store can meet customers in the best condition. She always listens patiently and carefully answers customers' inquiries to provide the most appropriate solutions.
Huang Xiaoyan also brought such a professional and meticulous service online. In the user community established in the store, Huang Xiaoyan not only shares product information, preferential activities and other content, but also attaches great importance to customer needs and feedback. She often communicates with new and old users to understand their wearing habits and preferences, so as to accurately find target users and achieve precision marketing. Such benign interactive marketing not only brings stronger user stickiness to the store, but also gets more valuable feedback to improve the service level of the store, help Hongdou Comfort Men's wear products improve and update, and better meet the needs and expectations of customers.
Team building to manage the store with a sense of ownership
"We currently have a total of 7 store staff, each of whom has 5-10 years of retail experience." Huang Xiaoyan understands that the power of a team is infinite, and she encourages employees to give full play to their strengths and strengths, stimulate their innovative spirit and creativity, and enhance collaboration and cooperation between teams.
Huang Xiaoyan has formed a series of ways and methods for issues such as customer unit price, joint rate, and unit price - through the analysis of sales data every day, the strengths and weaknesses of each person are clarified, and the experience is exchanged; Every day, a complete set of drills will be made to improve the sales progress of the store staff; Track each single sales, summarize and analyze sales highlights and weaknesses, learn from each other, make progress together, and improve sales skills; Horizontal team personnel PK, improve the sales skills of store personnel, longitudinally compare higher-level stores, learn from each other's strengths, achieve sales efficiency, and maximize asset benefits with various data as the goal-oriented.
"It is inevitable to encounter some difficulties and problems in the process of store operation, and all of us will discuss solutions together to solve the problems." Huang Xiaoyan said that although the current team of seven people have distinct personalities, but the sales atmosphere is very harmonious, as the store manager continues to learn to improve their business ability, so that employees are convinced and lead employees to create new heights one after another, employees will have a sense of value and achievement.
"I have gained a lot on the platform of Hongdou menswear, and my self-breakthrough is very great, not only to improve my professional skills, but also to gain the ability of interpersonal communication and teamwork." While improving herself, Huang Xiaoyan also won the love and trust of customers for the store with her professional knowledge and enthusiastic service, making the store stand out in the fierce market competition. In the future, Huang Xiaoyan will continue to lead the Hongdou Comfort Men's Wear team, continue to innovate and pursue excellence, and bring more comfortable and high-quality Hongdou Men's Wear products to more consumers.