Hermès opened in Paris, France in 1937, 185 years ago.
Have you ever thought that Hermès can beat so many opponents, and can pass on for so long, relying on what?
Nowadays, Most of hermes make beautiful bags, in fact, Hermès was originally famous for making harnesses, and later turned to the field of fashion.
Because it used to make harnesses, Hermès has the ability to make high-quality leather products.
There are many capable brands, and the reason why Hermès can be so successful is more the promotion of the story.
The Platinum Bag is one of Hermès' most famous leather bags.
In 1984, Hermès' CE0 Jean-Louis Dima met the famous actress Jane Birkin on a plane, and she told Dima that she wanted a large bag that could hold her various miscellaneous items.
So Louis Dima proposed to design an easy-to-store bag for Jane Birkin, and promised to design an inner bag that could hold many things according to her requirements.
Once the Platinum Pack was released, it was not only liked by Jane Platinum, but also by many women.
To what extent did people like it at that time? There is a scene in the American TV series "Sex and the City" in Fengmo Worldwide.
The protagonist Samantha hears the clerk say that the platinum bag has to wait 5
I was very frustrated when I was able to buy it. In the end, she did not hesitate to steal the platinum bag bought in the name of the famous actor, but she was robbed on the road.
Samantha shouted at the robbers, "Anything can be given to you, except for this bag!" ”
This shows how important this bag is!
The platinum bag was originally just an ordinary bag, but because of this story, it is different from other bags.
The reason why Hermès is so successful is because it is the first company in the world to use the popularity of celebrities to spread the brand, and it is also a company that combines story and marketing. Each Hermès product is marketed in a narrative way.
With the addition of the story, Hermès, which makes the harness, has become the world's top fashion brand on a par with Chanel.
This is an example told by the author in the book "The Birth of a Blockbuster Story", through the example of Hermès.
I understand that stories must be powerful and must be premised on authenticity. At the same time, the competitiveness of the story does not come from the talent and skill of the creator, but more from sincerity.
After reading this book, for if you have some understanding of the production of blockbuster stories, interested in this book or want to write a blockbuster story to have no way to start, you can click the link below to buy Oh! Web link 【Product Detail】 - Today's headlines
#打卡挑战局 #
The birth of a blockbuster story
