Red Star News Network (Reporter Dan Tangwen) reported on May 14 that the 2024 China International Sporting Goods Expo will be held in Chengdu Western China International Expo City from May 23 to 26. On May 14, on the occasion of the 10-day countdown to the opening of the exhibition, the 2024 China Sports Expo held a press conference in Chengdu to introduce the relevant preparations and exhibition highlights.
The scale is at an all-time high
The content of the event is more diverse
The 2024 China Sports Expo will be held on May 23-26, 2024 in Chengdu Western China International Expo City, the exhibition uses halls 1-6, 9-11, 14-16 on the first floor of Western China International Expo City and halls 7 and 8 on the second floor, with a total of four exhibition and display sections: fitness exhibition area, stadium and equipment exhibition area, sports consumption and service exhibition area, and government sports business area.
In terms of investment and exhibition promotion, as of now, the registration for the 2024 China Sports Expo has been completed, with more than 1,600 contracted companies and an exhibition scale of 180,000 square meters - this set of data has increased by 20% compared with the previous exhibition in 2023, and the number of exhibitors, participating brands, and product categories have reached a record high. Up to now, the number of pre-registered domestic professional visitors at the 2024 China Sports Expo has exceeded 10,000, and the number of pre-registered overseas professional visitors has exceeded 3,000 from 64 countries and regions. This set of data indicates that the total number of visitors during this year's show is expected to reach a record high.
The conference and forum activity system of the 2024 China Sports Expo has also changed from quantitative to qualitative changes this year after many sessions of full brewing, covering different activities such as selection and awards, technical seminars, business docking, standard meetings, report releases, achievement promotion, publicity and training, theme salons, and public experience. Compared with the previous session, not only the order of magnitude of the event has been improved, but the content dimension is also more diverse.
It is worth noting that this year, the organizing committee has innovatively organized various conferences and forums to achieve the goal of expanding domestic demand and promoting consumption, including the "11th China Sports Industry Exchange Conference", "The 28th Station 'Resource Sharing, Supply and Demand Docking' China Sports Federation Public Service Platform Sports Industry Resource Docking Service Conference (Sports Expo Station)", "China Digital Sports Industry Summit Forum", "National Baseball Youth Work Conference", "China Youth Sports Industry Conference", "China University Sports Industry Summit", " China Sports Space Conference", "2024 China Sports Expo New Product Trend Release and Display Activities", "2024 China Sports Expo Innovation and Excellence Award Presentation Activities", etc.
Why move to Chengdu?
Promote the construction of "three cities and three capitals" in Chengdu
At this briefing, when talking about what attracted the 2024 China Sports Expo to Chengdu, Luo Jie, vice chairman and secretary general of the China Sporting Goods Industry Federation, said: First of all, Chengdu has a unique geographical location and is a large market with 20 million people, radiating the entire southwest - moving to Chengdu can not only drive the development of Chengdu's sporting goods industry, but also drive more enterprises to enter Chengdu; Secondly, as one of the national pilot cities for sports consumption, Chengdu has a strong vitality and guiding role in the sports consumption market - Chengdu local residents have a strong willingness to consume sports, and the sports consumption service scene is rich; Thirdly, Chengdu has an advanced manufacturing level, a strong manufacturing cluster, and a comprehensive industrial system, and is a pilot demonstration city of "Made in China 2025" - which coincides with the original intention of the organizing committee to take advantage of the opportunity of holding the China Sports Expo to realize the sinking of sports services and draw the "linkage of sports manufacturing clusters"; Finally, the 2024 China Sports Expo is set for Chengdu, combined with Chengdu's unique resource advantages and logistics advantages (such as China-Europe trains) - it can build an intermediate bridge for the industry to understand the development status of the industry, display the latest scientific and technological achievements, and guide potential fashion trends, which will play a greater role in the recovery and boost of the future sporting goods export market, and this is also an opportunity for the majority of sporting goods companies to find a "headwind" in the foreign trade market.
Zhong Qian, deputy director of Chengdu Expo Bureau, said that as a comprehensive sports industry platform that brings together sporting goods, sports marketing, sports culture and technology, the China Sports Expo will settle in Chengdu again this year, which is not only a high affirmation of the development environment of Chengdu's sports industry and exhibition industry, but also a full recognition of Chengdu's overall business environment and future development of the industry. With the help of drainage and empowerment, the holding of the China Sports Expo is of great significance for the in-depth implementation of the construction of a circle and a strong chain of Chengdu's convention and exhibition industry, giving full play to the positive role of the exhibition camp city and benefiting the people, promoting the construction of Chengdu's "three cities and three capitals" and the development of the sports industry, cultivating and expanding the sports consumption market, boosting the construction of an international consumption center city and a world famous event city, and further promoting the construction of an international convention and exhibition capital and the high-quality development of the convention and exhibition industry.
Jiang Hui, deputy director of Chengdu Sports Bureau, introduced the preliminary results of Chengdu's development of sports industry with the help of the Games. In 2023, the total scale of Chengdu's sports industry will reach 116.1 billion yuan, a year-on-year increase of 15.5%; At the same time, focusing on the strategic goal of building a world-class event city, facing the needs of industrial upgrading, and taking the opportunity of hosting the World University Games, Chengdu holds more than 50 international and domestic high-level events every year, promoting the high-quality development of the sports industry. Jiang Hui said that in order to ensure that the total scale of Chengdu's sports industry will exceed 150 billion yuan in 2025, and the added value of the sports industry will account for more than 2% of the regional GDP, Chengdu will continue to focus on the development of the event economy, promote the construction of industrial circles and strong chains, stimulate the vitality of sports consumption, and strengthen the guarantee of industrial resource elements. Build a first-class business environment, cultivate fertile soil for the growth of business entities, and further promote the high-quality and sustainable development of Chengdu's sports industry.
Rich and diverse sports content
"Chengdu Elements" will be presented in an all-round way
Throughout the growth of the China Sports Expo in the past 31 years, Chengdu is the top three host cities after Beijing and Shanghai. As the "host" of the 2024 China Sports Expo, "Chengdu Elements" will be presented in an all-round way at this exhibition:
First of all, the public experience activities full of "Chengdu elements" during the exhibition. The carnival activities with the theme of "Together for Health" are represented by the National Futsal Open (Southwest Division), the 2024 (Chengdu Sports Expo) Roller Skateboarding Carnival, the 2024 IFBB Mr. Universe Qualifying Tournament and CBBA PRO China Fitness and Bodybuilding Elite Professional League (Chengdu Station), the 2024 China University Student Fitness and Bodybuilding Championship and the World Youth Fitness and Bodybuilding Championship Trials, the Double Feather World Badminton Challenge, Hot Pickleball, Shooting Unbounded Challenge, Small badminton exhibition matches, etc...... Focusing on emerging sports and the new generation of people, it combines a healthy lifestyle, a positive attitude towards life with sports, fashion and local culture in Chengdu, providing sports enthusiasts with a rich and diverse sports interactive experience and interpreting a different kind of sports vitality of the new generation.
Secondly, the 2024 China Sports Expo will also achieve two-way interaction with the public online and offline. Online, live broadcasters and self-media bloggers are invited to live broadcast and visit the exhibition site - with the help of the Internet platform to interact with the public in real time and build momentum for the exhibition; Offline, not only did some exhibitors invite cultural, sports, and entertainment stars to attend, which attracted people's attention, but the organizing committee also joined forces with various activities to set up many "welfare" activities for the audience to check in and win gifts.
In addition, there will be a variety of "black technology" products that are integrated into the public fitness lifestyle. For example, while exhibitors display "black technology" products in the form of scene reproduction, they will also set up a public experience link, so that the public can truly enter a sports space that combines virtual and real space through various forms of feeling the charm of sports technology.