Swiss luxury watchmaker Breitling has announced the grand opening of its new flagship store in the heart of Knightsbridge, London. Spanning 106.3 square metres, Breitling's 8th boutique in London and 29th in the UK, the store showcases the brand's chic industrial aesthetic, featuring iconic elements such as motorcycles and pool tables, welcoming customers into a casual and cool space.
Gavin Murphy, Managing Director of Breitling, said: "Knightsbridge, one of London's most revered shopping destinations, is delighted to open a new two-storey boutique here. This is the brand's 29th store in the UK and cements our position in the heart of London. Breitling sees Knightsbridge as a strategic location that showcases the brand's breadth of products and serves the local and international customers who gather here. ”
As one of London's most expensive neighbourhoods, Knightsbridge is world-renowned for being a luxury shopping destination, as well as a number of five-star hotels and high-end restaurants. Breitling's newest boutique is located in the heart of Knightsbridge, adjacent to many of Brompton Road's most famous designer brands and storefronts.
The new two-storey boutique showcases a wide range of Breitling products, from limited editions to the latest must-have timepieces for men and women. In addition, visitors can explore the fully stocked bar and pool tables. Architectural details such as exposed brick walls, steel, and walnut make Breitling's industrial aesthetic instantly recognizable. The opening of the new boutique marks a new milestone for Breitling. (Photo/text: Xu Chaoyang, the home of watches)