For foreigners working hard in the city, "returning home" is a pure and simple wish, and a car is indispensable. When I saved up money to buy a car, I found that because I didn't have a residence permit and couldn't get the license plate of the city where I was located, my willingness to buy a car was immediately consumed.
Even native-born city dwellers have car purchase problems caused by residence permits. My colleague Tao Tao is a native of Shanghai, and he can only turn his eyes to the foreign card if he can't win the Shanghai card. Asked a circle of "scalpers", and finally he spent 6,000 yuan to apply for a residence permit in Huludao City, and then successfully obtained a "Liao P" license.
A small "residence permit", how many heroes have been embarrassed?
But the good news is that from May 1, new car owners can directly get on the license plate of their city with their ID card (except, of course, for limited license cities. So what exactly does this new rule mean? How will it affect the car market?
First of all, there is no doubt that it is more convenient for people to buy a car, especially for urban migrant workers who do not have a residence permit.
To give a simple example: Xiao Chen is a northeasterner, working in Hefei and has not applied for a residence permit. Before May 1, Xiao Chen could not buy a car in Hefei to license the card, either spending money to find a "scalper" or driving back to his hometown to get a license. However, after May 1, as long as Xiao Chen bought a private car that had not been registered, he could directly get on the Hefei card with his ID card.
After the implementation of the new regulations, the owner of the car is indeed convenient and saves money, but the "scalper" is miserable. Before, when many people could not get on the card because of the "residence permit", the first thing that came to mind was the "scalper", and there were many people who spent thousands of yuan to apply for a residence permit. After May 1, this financial road of "scalpers" can be said to be completely broken, alas, this line is not easy to mix.
Not only "scalpers", but also the revenue of 4S stores will be affected. Before many people were carded because of the "residence permit", 4S store sales often provide agency services attentively, which must have an interest relationship. And the 4S store will set up a variety of card-related fees, such as off-site license fees, filing fees, etc., which is also unknown.
For manufacturers, "new cars do not need a residence permit" will also affect their sales strategy.
What many people don't know is that many car brands have "regional sales restrictions", which is an "open secret" in the automotive industry, the purpose is to ensure the interests of dealers in various regions.
For example, the vast majority of BBA 4S stores in Shanghai cannot buy a car and go directly to the foreign license plate, and must first go to Shanghai C or Shanghai brand. This situation also occurs in other non-restricted provinces and cities, but after May 1, this "regional restriction" has become ineffective.
Or take the example of Xiao Chen above, if the car he wants to buy happens to have regional sales restrictions, and the price of the Hefei 4S store is 10,000 yuan cheaper than his hometown. If before May 1, because he did not have a residence permit and could not go to Hefei license, the Hefei 4S store would not dare to sell to him, and he could only go back to his hometown to buy. However, after May 1, he can buy a car directly in Hefei with his ID card, and he can also avoid the regional sales restrictions set by the manufacturer.
Seeing this, some people must think that the overall price of the new car will not be affected? My answer is: definitely!
Or take The example of Xiao Chen: Xiao Chen, a northeasterner, works in Hefei but does not have a residence permit, assuming that the price of the same car in Hefei is 2,000 yuan cheaper than Xiao Chen's hometown.
Before May 1, Xiao Chen either chose to buy a car in Hefei and then drive back to his hometown to get a license (or because of regional sales restrictions, Hefei 4S stores do not sell at all), or directly return to his hometown to buy a car. Considering the time, money and risk cost of driving a new car back to his hometown, Xiao Chen may choose the second option, even if the price of the car in his hometown is 2,000 yuan.
However, after May 1, as long as Xiao Chen's brain is no problem, he will basically buy a car directly in Hefei. Then the car of the hometown dealer will not be able to sell, and can only increase the discount. The terminal price of the car is like a butterfly effect, and slowly the price of cars in most cities across the country will continue to decline in the inner volume, and one is lower than the other.
This logic seems perfect, but some people may have doubts: if there is also a Hefei man Xiao Yang who works in the northeast but does not have a residence permit, will he give up the cheaper Hefei after May 1, and buy a car in the northeast directly in order to save trouble? If this is the case, the price of the car can remain relatively stable.
Here we need to introduce a larger concept, that is, "the net export of labor in provinces and cities" Leaving aside the restricted license cities, other cities will always have the concept of "net input" and "net output" of labor, among which the dealers of "net labor export provinces and cities" will be greatly impacted.
Before May 1, some migrant workers may take advantage of the long holidays such as May Day, National Day, and Spring Festival to buy a car because they do not have a residence permit in a foreign country. But after May 1, such consumers will be significantly reduced, and their demand for car purchases and licenses will be met in the cities where the migrant workers live. And if the dealers in their hometown want to survive, there is only one way to reduce prices.
Under the nest, there are eggs? With the dealers of "net labor export provinces and cities" firing the first shot of the "price war", it is difficult for the overall price of the national car market not to be affected.
Of course, the conduction process of this price reduction may be very long, let's wait and see.
If the thinking diverges a little more, after the price of the new car cannot be kept, the price of the second-hand car will also be significantly loosened, which is a good thing for the majority of consumers. Whether it is a new car that does not need a residence permit for the license plate, or the price reduction of new cars/used cars that may result, the ultimate purpose is only one, that is, to actively promote domestic car consumption.
I have to say that the policymakers are really well-intentioned.