Written by | Chu Yunwen
It is not an exaggeration to call 2021 the first year of hybridization for domestic automobile brands, and hybrid products have formed an explosive growth.
The post-fuel vehicle era has begun, from the perspective of the industry, car companies need to launch more new energy products in the market in order to meet policies such as double integration; from the perspective of market supply and demand, consumers are more willing to buy more economical and quality models at reasonable prices.
Obviously, hybrid products are the best answer at the moment.
For the present and the future, there are actually only two points that automotive products focus on, one is energy, and the other is intelligence, of which energy is just needed. For energy problems, the ultimate goal is actually to reduce emissions, reduce pollution, and experience compared with fuel vehicles, perhaps there is no more suitable solution than hybrid.
Why isn't the answer pure electric? Obviously, new technologies bring new anxieties, and many anxieties seem to be more interesting than products, hybrid products are not a replacement for fuel vehicles, but evolution. Lower energy consumption, more costs for subsequent use of cars, and in terms of driving texture, its main smoothness is also more in line with the needs of family cars.
Japanese Ryota is undoubtedly a pioneer in this field, and at present, it has completed the hybrid application of almost all products in China, and the sales volume is considerable, which reflects the full recognition of consumers for hybrid technology.
At the same time, the joint venture brand has had enough accumulation due to its early start in the field of hybridization, and then quickly established technical barriers in the market, and they who hold the core technology can always occupy the initiative in product pricing, just like the price of hybrid products in the two fields is higher than that of similar traditional fuel vehicles.
Hybrid products will form the main product composition structure of major brands in the next 5 to 10 years, which is the direction of the market. Independent brands obviously understand this truth, BYD DM, Changan iDD, Geely Leishen have been launched, of course, there is also the Great Wall lemon hybrid DHT that cannot be ignored.
Hybridization entered the era of popularization
Today, the Great Wall has a large-scale spread of hybrids, especially the Haval brand for the majority of family consumers. How to evaluate Haval? The term "extremely successful" should be no one would object, and the number of markets and monthly sales are telling.
The reason why it can achieve great success is that the product is popularized and popularized, so that more consumers and more families can afford it.
Similarly, in the field of hybrids, in our traditional cognition, the price of hybrid is to be more expensive than traditional fuel vehicles, or it is rare to configure an excellent hybrid system on the entry product, but Haval does the opposite, starting with the entry product, and then opening up the market.
In 2021, Haval has applied lemon hybrid DHT on both red rabbit and H6S cars, and the recent mythical beast lemon hybrid DHT version will also come to consumers, it can be seen that at present, Haval has completed the layout of hybrid products on the main sales products, and covers multiple levels.
And we can find that the price of the product has not been significantly increased because of the hybrid system, and has a significant price advantage compared with the same level of joint venture products.
Such an approach can actually attract consumers very well, just like the Haval brand in the original market, through the cost performance, through the configuration of other brands can not be given, so that consumers quickly focus on this, and then obtain market share.
In addition, the price factor aside, the actual performance of lemon hybrid DHT is also very telling.
For the red rabbit, the god beast two hybrid DHT version, there have been practical experience, if to sum up in one sentence, in fact, it is very simple, that is, faster than the fuel version of the model, more smooth, more textured.
The driving experience of the lemon hybrid DHT is more inclined to the electric drive, and the presence of the internal combustion engine during the driving process will be relatively reduced, for example, in the starting stage and the low-speed driving stage, compared to the frequent shifting of the internal combustion engine, the hybrid DHT can bring a smoother power output.
Of course, the smoothness also retains excellent power, taking the Haval Beast Lemon Hybrid DHT as an example, which can achieve zero to 100 kilometers per hour acceleration in 7.7 seconds, which is a satisfactory result for many people in the same category, and can also effectively meet the young consumers' pursuit of driving pleasure.
Lemon hybrid DHT is different from other brands of simple string parallel structure, its two-speed DHT setting can further enhance the power output of the system, low speed can enter the parallel mode, and the medium and high speed full load acceleration is about 1000 N·m larger than the wheel end torque of the single-gear series parallel architecture.
While ensuring the power, the efficiency of lemon DHT has also been improved, compared with the single-gear series parallel structure, the urban working conditions, the overall efficiency of the system has increased by 3%; the high-speed uniform working conditions are comparable; the high-speed climbing conditions, the overall efficiency of the system has increased by 8.5%.
As for texture, it is a more noteworthy issue. In models equipped with lemon hybrids, there will be such an illusion that the whole vehicle will have a more advanced experience, including the aforementioned smoothness, as well as noise suppression in the car, which is actually a major advantage of the hybrid system.
When the engine intervenes, the noise and vibration will not be obvious, which is actually reflected in the product is even better than the Toyota THS hybrid system, coupled with more sound insulation materials, so that the quietness of the car has a qualitative leap.
And after actual experience, I would think that lemon hybrid DHT is targeted for different levels of products. For the red rabbit level, it is usually a small displacement engine, and the addition of hybrid has significantly enhanced its power; for products such as the divine beast, it is to reduce fuel consumption while ensuring power.
When it comes to fuel consumption, I chatted with an engineer before, and I asked: "After the market hybridization in the future, which brand will be more favorable?" "It should be the Great Wall, the fuel consumption and sales of the Great Wall before it are quite high." Although this dialogue is joking, it also reflects practical problems.
According to the national standard working condition measurement data, haval beast lemon hybrid DHT can achieve 1000 km long endurance, comprehensive fuel consumption as low as 5.5L (WLTC), and reduce the cost of the car by 50%.
At this point, "fast, smooth, quiet, and provincial" can be summarized as the core advantage of lemon hybrid DHT. These advantages are precisely the practical needs of domestic household consumers.
Boost the competitiveness of independent brands
For independent brands, the wide-scale use of hybrid is not only to respond to the current policies and demands, but also one of the necessary practices for brand development.
Independent brands initially occupied the market through low prices and volume, but with the development of time, for the brand itself, it is obvious that such a development route cannot meet its own needs, for the market, the continuous low price can not go long, so the brand needs a specific measure to break through the existing positioning.
Obviously, hybrid technology can help this. For independent brands, the joint venture brand is its goal of catching up and breaking through, and the hybrid technology gives the brand the opportunity to break through the product through the improvement of product quality and the needs of the times.
Haval through the installation of lemon hybrid DHT technology, at a lower price, to achieve the price of 5-10 million yuan higher than its own joint venture products of the same product force, and with the recognition of consumers for the brand and technology, in the future hybrid era, Haval has occupied a first-mover advantage in the minds of consumers.
The competition with the joint venture brand has changed from "quantity" as an accumulation to a direct attack with "quality", which is the most core meaning of lemon hybrid DHT. 【iDailycar】