Automobile electrification has become a trend, and in recent years, major car companies have accelerated the research and development and launch of new energy vehicles (brands). Some operate under independent brands, while others are managed in a unified manner. Even some car companies directly announced the suspension of the production and sales of fuel vehicles and concentrated on the development of new energy vehicles. It can be found that in this era of changes, major car companies are struggling to catch up and develop a development route that is in line with their own.
In this competitive market, the unchanged core is the competitiveness of products, in order to find a new breakthrough in the era of electrification, GAC Trumpchi officially released the new hybrid technology name of the electrification strategy on April 26 - Julang Hybrid, and brought a new model - Trumpchi Shadow Cool. It is reported that Yingku will be mass-produced and listed in 2022.
It should be noted that Julang Hybrid is the "focus" at the press conference, which contains two kinds of hybrid route technology, one is the forward self-developed GMC dual motor series parallel hybrid system, and the other is a hybrid powertrain based on Toyota's latest THS hybrid system combined with GAC 2.0TM engine technology. Among them, the Trumpchi Shadow Cool that is unveiled this time is equipped with a self-developed GMC dual motor series parallel hybrid system, and the new Trumpchi GS8 dual engine previously listed uses the Toyota THS hybrid system.
Everyone is inevitably curious to ask, why does gac Trumpchi officially emphasize the two hybrid routes? In my opinion, the factors based on the market demand criterion are differentiated in order to better cover the global consumer market and are conducive to market layout. On the other hand, perhaps due to the difference in the route of technology research and development, it is divided into independent research and development and open cooperative research and development, the former can be better controlled in their own hands, and the latter is convenient for rapidly improving the hard power of products.
The most important point is that the forward self-developed GMC dual motor series parallel hybrid system is more in line with the current development prospects, and at the same time better meets the current market demand, because the self-developed GMC dual motor series parallel hybrid system can cover oil-electric hybrid, plug-in hybrid, extender hybrid, and even hydrogen power system, covering a wider range of technologies.
From the perspective of domestic market development trends, plug-in hybrid or extended range hybrid can retain a longer pure electric mileage, which is more in line with the current Chinese national conditions. Such as BYD DM-i series models, ideal ONE, etc., such models can not only be exempted from purchase tax, but also can be green cards in some restricted cities, and the advantages are more obvious. Looking at Honda IMMD hybrid technology and Toyota THS hybrid technology, their reliability and durability are beyond doubt, but based on domestic policy rules, "two fields" are slightly at a disadvantage.
From technology research and development to landing, after 13 years of research and development precipitation, GAC Trumpchi's hybrid GMC 2.0 system will be the first to be installed on trumpchi yingku models, which is composed of 2.0ATK high-efficiency Atkinson engine + GMC 2.0 second-generation electromechanical coupling system. In addition, a Julang power 1.5T/2.0TGDI engine version will be available for consumers to choose from. But it is puzzling why Yingku chose the oil-electric hybrid technology (HEV) route instead of the plug-in hybrid technology (PHEV) route?
Speaking of julang hybrid GMC2.0 system, according to the official statement, the system is equipped with a maximum thermal efficiency of 42.1% of the 2.0ATK engine, and can take into account the balance of strong power and fuel consumption; GMC electromechanical coupling system pioneered the integrated dual motor multi-stop DHT, the system can ensure smooth power output and large torque output, the matching completeness of the whole system makes the car's thermal utilization rate under WLTC conditions exceed 95.5%, obviously, Yingku chose the oil-electric hybrid technology route, It is based on its comprehensive strength.
Talking about the appearance of Yingku, the car's debut at the conference can also be regarded as a "stunning four-seater", and the new car is based on the GPMA architecture to create a compact SUV level, and is positioned as a "future technology pioneer SUV". The visual perception of the new car is very new, the originality is extremely high, giving people a feeling of a future crosser. There is no doubt that seeing it will remind us of Changan UNI-T, whether the two will be competing models in the future, we may wish to explore.
The English name of Yingku is EMKOO, and its name "Yingku"Chinese was voted from the whole network through user co-creation and co-play. Obviously, Yingku has the Internet gene from the moment of design and development to its birth, and the fashionable and cool shape will continue to have its own heat in the future. From the above two points, it is not difficult to see that the product positioning of Yingku is very clear, and the consumer groups for the pan-Z generation, social newcomers, love or newlyweds, and the second generation of cars are mostly, they pay more attention to themselves, please themselves, and are keen to pursue a more forward-looking car experience.
From the perspective of product design, Trumpchi Yingku completely avoids the competitive route of traditional fuel vehicles, gives products a stronger core competitiveness through julang hybrid, and starts from the appearance to create a characteristic symbol with labeling, creating a unique personality image from the inside out, giving young people a better expression of emotion.
From the perspective of market competition relationship, the competing models similar to Yingku are Changan UNI-T and Geely Binyue. Obviously, standing yourself in the "niche" market is often a maverick attitude that does not follow the trend, and from the opposite side, it is actually a breakthrough, isn't it?