On April 25th, smart, the new luxury pure electric vehicle technology brand, together with the first member of the new generation of pure electric vehicle family, the new smart genie #1, was listed in Asia and took the lead in opening pre-sales. The two models with configurations launched this time are Pro+, Premium, and their official pre-sale price range is 190,000-230,000 yuan (after subsidies for new energy vehicles and excluding paid options).
At the same time, the official booking channel has been officially opened, users can log on to the "smart car APP" or "smart car mini program" to make a reservation (the intention is 500 yuan), and immediately join hands with tomorrow's urban friends to start a pure electric journey.
At the Launch Conference in Asia, Mr. Tong Xiangbei, CEO of Smart Brand Global, said: "With the official launch of the first new mass production model, the Smart brand has entered a new stage of full-speed development. In the future, we will adhere to the forward-looking development strategy of 'China-Europe dual-core, global layout' and continuously expand the global development margin of the enterprise." Smart has grown up, and tomorrow's journey is the sea of stars. ”
Mr. Tong Xiangbei, CEO of Smart Brand Global Company
Inject innovation into the edge of operational development
Undefined
Implementing the forward-looking development strategy of "China-Europe Dual-Core, Global Layout", Smart has laid out two major new energy vehicle markets in the world, and has made great progress in brand building, product development and manufacturing, and sales and service networks. At the same time, Smart actively deepens its global operations and has joined hands with Proton Toyton To jointly develop the southeast Asian new energy vehicle market with great potential.
In terms of business model, Smart has steadily promoted the D2C direct sales agency business model with "user-centric, digital-driven" as the core concept. At present, Smart has completed the infrastructure of the user digital ecosystem and gathered a group of like-minded partners with Smart. In 2022, nearly 150 independent sales and service outlets will be gradually rolled out, covering more than 40 domestic first-tier, new first-tier and second-tier cities, so that more users can experience Smart's unique new luxury brands, products and services at close range.
Ms. Mingxia Zhang, Vice President of Sales, Marketing and After-Sales of Smart Brand Global Company
Ms. Zhang Mingxia, Vice President of Sales, Marketing and After-sales of Smart Brand Global Company, said: "The official launch of the new Smart Genie #1 is just a new starting point in the development of the brand. In the face of tomorrow, we will continue to focus on users, integrate unlimited inspiration into business operations, and continue to bring brand products and service experiences that exceed expectations and are full of surprises. ”
Inspire tomorrow's car with action
Undefined
Since its inception, Smart has continued to break the shackles of thinking and use actions to achieve undefined inspiration. Facing tomorrow, Smart will change from a single model brand to a multi-matrix model brand, and actively build a new generation of pure electric vehicle family. At the live broadcast site, the new smart genie #1 joined hands with the tide of avant-garde crowds to interpret the five distinct personalities of yan value, LOHAS guide, strength player, reliable partner, and geek pioneer, and decrypted the charming source code of "Tomorrow's Urban Close Friends".
The new smart genie #1 incorporates a "sensual, sharp" design philosophy tailored to the Mercedes-Benz global design team. 11 kinds of body colors, 4 kinds of interior styles, a variety of color collocations to choose from, fully take care of the user's personality expression. TA is not only the user's urban close friend, but also the trend of highlighting taste.
The new Smart Genie #1 is a LOHAS guide who understands what you need. The front seats support 6-way electric adjustment and 4-way electric waist rest adjustment for a comfortable ride that fits the body. Heat pump air conditioning, dual-zone automatic constant temperature air conditioning, multi-directional adjustment, ventilation/heating seats and other configurations bring intimate protection of knowing cold and knowing heat. 1.3 square meters of oversized immersive canopy, Beats sound system, intelligent fragrance system, 10-inch HUD head-up display, mobile phone wireless charging, kick-type electric tailgate, 3.3kW reverse charging and other functional configurations, all highlight the meticulous consideration of tomorrow's urban friends for user needs.
As tomorrow's urban close friend, the new smart genie #1 combines appearance and strength. It is equipped with a 66kWh ternary lithium battery, and the maximum pure electric cruising range can reach 560km (CLTC China light vehicle driving conditions). In DC overcharge mode (150kW, 380A), it takes less than 30min to increase the power from 10% to 80%. It is equipped with a permanent magnet synchronous electric drive with a maximum power of 200kW, a peak torque of 343N·m, and only 6.7s per hour from stationary acceleration to 100 kilometers per hour, which is a veritable strength player. In addition, 3 driving modes and 3 steering comfort levels are available, allowing driving pleasure to be individually customized.
The new smart genie #1 is unambiguous about security. The smart Pilot intelligent driver assistance system provides more intelligent protection in terms of active safety. The vehicle is equipped with up to 23 high-precision sensing hardware, which can realize 23 items (including L2+ level) intelligent driving assistance functions.
In addition, TA also meets the dual safety standards of China and Europe, using a cage body structure, the proportion of high-strength steel reaches 74%, and the proportion of vehicle thermoformed steel is as high as 19%. In the sturdy body structure, TA has a stable and powerful heart - its ternary lithium battery has undergone more than 30 safety tests. At low temperatures, an advanced battery intelligent temperature management system preheats the battery to ensure that the battery is in optimal operating conditions, thereby improving charging and output efficiency. Even in the harsh winters of the north, this close friend is reliable enough.
For geek pioneers, the new Smart Genie #1 is equipped with a Qualcomm Snapdragon 8155 smart cockpit chip, which uses a 7nm process, an 8-core CPU processor, and super computing power. The 12.8-inch floating central control large screen combines clear display with sensitive touch. It is equipped with the "Inspiration Planet" smart OS full-scene digital ecological vehicle system (supporting WeChat), which adopts the "Low Poly" geometric polyline design style derived from the game industry. There is also a little fox on the Inspiration Planet, which is the user's elf assistant Avatar, which can quickly learn and adapt to the user's voice habits through AI artificial intelligence technology.
In addition, Smart has created a series of digital ecological services with APP and car machine system as the core contact point, and users can seamlessly experience the smart digital world through exclusive smart ID.
At the same time, the new smart genie #1 is equipped with the industry's first "all-scenario close friend customization function". Users only need to DIY scenes and functions in advance by "smart car" APP. In special moments of life, close friends are certainly not absent. With the customizable Smart Light Show feature, the new Smart Genie #1 creates romantic surprises for users with rhythmic light language and dynamic music.
Call for co-creation with love
Smart life is undefined
Today, the new smart is committed to building a co-creation platform that connects brands with users and grows together, so as to inspire more people to come together to explore, to create, and to achieve more new inspiration.
Last May, Smart released its trendy lifestyle brand Smartidea. At the press conference, Smart released the "#1头号密友计划" to automatically unlock the participation rights of the event for all "booking car owners".
By participating in smart co-creation activities, close friends can obtain and accumulate "growth value". Eventually become a "#1头号密友" booking car owner, you can enjoy six surprise benefits, including smart activity pre-privilege, exclusive rights; "#1头号密友" certification badge and label; smart APP account 1000 growth value (after successful pick-up); exclusive customer service; new car priority internal test rights; trunk surprise blind box. In addition, Smart will also provide four major benefits for all car owners, including a vehicle warranty of 4 years or 150,000 kilometers; a battery warranty of 8 years or 150,000 kilometers; a 4-year one-click free national roadside assistance; and 5 years of free unlimited traffic.
Born of love, undefined. Starting with the launch of the new Smart Genie #1 in Asia, Smart has embarked on a new journey for the brand. In the future, smart will continue to bring surprises with new luxury fashion and tomorrow's technology, and work together with users to make tomorrow more smart.
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