In today's automobile market, young people have become one of the main consumers, comparatively speaking, young people prefer sports-style models with high appearance and good control, so sports coupe models have gradually become popular.
In this segment, there is a car that once sold more than 20,000 units a month, which is no less popular than the Civic, but it has disappeared in the past 3 years alone.
This car is the modern Festa, with its aggressive appearance and affordable price, this car attracted many young consumers at the beginning of the market, becoming one of the few competitors of the Civic.
But it didn't take long for Festa to quickly fall lonely, with monthly sales remaining in triple digits for a long time, and falling to a low point in the past two months, selling 32 cars in February and only 20 cars in March. And the Civic is still an evergreen tree in the A-class sports car market, and the comparison between the two is lamentable.
Fiesta did put a lot of thought into the shape. The large-mouth grille takes up most of the front of the car, the blackened mid-mesh and front shovel add to the combat atmosphere, and the aerodynamic kits on both sides are exaggerated and dynamic.
Such a personalized design did attract some consumers at the beginning of the listing, but Fiesta's front face was also complained by many netizens as "like a catfish", which was somewhat out of the mainstream aesthetic.
The sides are more attractive than the front face, the body lines are simple and smooth, and the slipback shape and exaggerated spoiler show the sporty positioning well. The taillights feature a penetrating interior, and the stiff inverted grille of the rear bumper echoes the front face. The exterior design of the whole vehicle is radical enough.
In terms of body dimensions, it is 4660/1790/1425 mm in length, width and height, and wheelbase is 2700 mm. This size does not have an advantage in the class, but the internal seating space can also meet the basic needs.
In terms of interior, the center console uses bulges and grooves to create a sense of hierarchy. Equipped with a 7-inch dashboard and a 10.25-inch LCD touch screen, carLife support, medium and high-end models provide multimedia systems.
The configuration is still relatively rich, with 6 airbags, tire pressure alarm, parking radar, reversing image, electric sunroof, induction trunk, leather multi-function steering wheel, 6 speakers, medium and high-end models also have parallel assist, lane departure system, active braking, reversing side warning system and other configurations.
Powered by a 1.6T high- and low-power engine, it is mated to a 7-speed dry dual-clutch transmission with a maximum power of 190 hp and 204 hp, respectively, and a peak torque of 265 Nm.
Fiesta still has an advantage in power, and from the data point of view, it is even higher than the power of the Civic. At the same time, it has high fuel economy, and the NEDC has a fuel consumption of 5.8/6/6.1 liters per 100 km.
However, the shortcomings of Festa are also obvious, from the car quality network can be understood, Festa this car has transmission abnormal sound, jitter, setbacks, abnormal noise in the car, electrical failure, brake system abnormal sound and other small problems, quality control there is still room for improvement.
Fiesta's performance in the crash test of The China Insurance Research Institute was also worrying, in a 25% bias collision, The Festa's A-pillar was almost folded to 90 degrees, the front of the car collapsed badly, and the occupant protection inside the car was average. After this, Fiesta's safety was also questioned.
In terms of price, Fiesta also did not reflect sincerity, the guidance price of the 2021 model is 133,800-15.48 million, and the terminal has a discount of 0.8 million, in comparison, the appearance of star products such as Civic and Sagitar is not inferior to Fiesta, the power control is remarkable, and the price is cheaper.
And these models are still from Honda, Volkswagen and other brands that are trusted by consumers, while Hyundai's influence in China is getting lower and lower, and Fiesta's sales will naturally be greatly impacted.