Many people say that people's lives will have ups and downs, there will be big ups and downs, this is indeed a truth, but this sentence is also put in the automotive market, the fate of many models will also be up and down, the speed of change is really unbelievable. The reason for this change is nothing more than whether the product quality and product strength have the initiative in the market, and there is naturally no sales after the initiative. I remember that in the past few years, the SUV models in our domestic automobile market have blossomed, and many emerging models have come into being, among which the most impressive thing to me is the Zotye SR9 car, which is similar to the appearance of Porsche, and it is also countless circles of fans, but in the end it was forced to stop production because of quality problems, and it was really not very fast from big to big. Similarly, like one of the protagonists I'm going to introduce today, Fiesta, and its ups and downs are also very impressive.
Hyundai as a domestic joint venture brand, the early development and the current development is really "judging two people", the previous Hyundai with high value, as well as good product quality, can also be regarded as the first echelon of joint venture brand. However, after so many years of development, hyundai's brand influence has obviously become weaker, so hyundai is now barely surviving in the market by relying on cost performance. On the premise of the same price point, Hyundai's models are indeed higher than the joint venture cars of the same level, so this is also one of the ways it attracts consumers. As for the two cars of Elantra and Fiesta, I believe that everyone will not be unfamiliar. Elantra is a modern entry-level sedan, this car has actually gone through many generations in the domestic market, but also changed a number of names, and the early years of Elantra is very powerful, because durable and worry-free is also used as a taxi, and now re-use this name resurrection return, is able to harvest a certain consumer group of memories.
For the Fiesta car, I think it is a more impressive car, because hyundai's strategic vision is really good, in the past few years, there was no particularly paranoid 100,000-class car in China, at that time many people felt that the Civic was the only choice. And until the listing of Fiesta, it changed this situation, because Festa this car is really amazing in appearance, and when I first saw the real car, I was also surprised by its appearance, because at that time there was no shadow leopard nor Changan UNI-V and other models, so Festa can give the face value to conquer consumers as soon as it is listed, naturally, this car easily achieved monthly sales of 10,000 units after listing, becoming a very strong player in this price range, and many people said that they could surpass civics. But the good times did not last long, Fiesta's sales began to plummet, many people said that its dual-clutch gearbox problems are too much, the market reputation is also broken, and eventually let it fall to the bottom.
As far as the recent December sales are analyzed, Fiesta only sold 20 units, but the brother's Elantra sold 17,009 units, and the gap is not a star and a half. But let's look at the power combination, the Elantra is also a seven-speed dry double-clutch transmission, so why is the difference between the two so big? First of all, let's look at the power system of Elantra, which has two engines, one is a 1.5L naturally aspirated engine, which has a maximum of 115 horsepower, and the match is the CVT gearbox, which is a more classic combination. The second is the 1.4T engine with a seven-speed dual-clutch transmission, this 1.4T engine has a maximum of 140 horsepower, which belongs to ward's top ten engines, and the overall economy is economical and fuel-efficient. The Festa is equipped with a 1.6T engine, which has a high and low power, a maximum of 190 horsepower for low power, and a maximum of 204 horsepower for high power, and the whole series matches a seven-speed dry dual-clutch transmission, so in terms of horsepower data, Festa is one level higher than the Elantra.
However, the positioning price of the Irant is a little lower, and the selectivity is a little more, many people reject the dry double clutch, and can choose the version of the CVT, while the Fiesta is all seven-speed dry double clutch, and the selectivity is much less. In addition, the quality of the vehicle in Fiesta is really not outstanding, in addition to the transmission problem, there are many complaints about it in the market, such as steering noise, engine system failure, sunroof noise, etc., so this in turn makes it lose a certain amount of sales. In addition, this car was also taken to a safety test, and it is clear that the results of the crash test are not good, so under the blessing of many reasons, this car has plummeted. And time to now, Hyundai may also have the intention to let Fiesta make concessions for Elantra, did not upgrade this Festa, nor targeted to improve the shortcomings and deficiencies of this car, a bit to give people a feeling of self-destruction, so the sales are even more bleak, but the monthly sales of only 20 units, really can not help but be surprised, after all, this data is already very cold, it is likely to face production.
In general, the overall quality of modern models is not bad, because I personally have driven a modern model for a long time, and found that this level of modern cars has no special highlights, but it is not bad, and it can be considered good in terms of economy and durability. For the two cars of Elantra and Fiesta, Fiesta as a domestic special model, its listing seems to be a kind of temptation, to test whether the Chinese people like this category of models, and the facts show that Hyundai does have excellent strategic vision, so the later listed Elantra is in place in appearance and sports. Also let it this car become a very popular car in this level, and Fiesta can only act as "cannon fodder", after all, its product quality has not reached the height it should be, coupled with the current domestic independent brand is also aware of the potential of this market, launched such models as Shadow Leopard, UNI-V, Lynk & Co 03, etc., these models to have power, to have a face value, and in the configuration is still high, so Festa has no market position, will build the current situation, So do you all think Elantra is better, or is Fiesta too bad?