With the passage of time, it can really change a lot of things, taking the car, whether it is the sales of models or the listing of new cars, they are constantly improving. As far as we consumers are concerned, we have also witnessed the explosion of many models, the most classic of which should be Haval H6, which is growing at an explosive rate, allowing us to feel the charm of domestic independent brands, and also driving the rise of domestic independent brand SUVs. However, there is a rise and fall, some models in the early years can be said to be popular all over the country, and now sales are very sluggish, such examples are many, whether it is independent brands or joint venture brands under the model is not a few. And the two cars I want to introduce today are like this, everyone is familiar with it, and many people still like it very much, but now it is really "difficult brother with difficult brother", single month sales are only double digits, these two cars are hyundai Mingtu and Fiesta, many people say how hot they were, and now how "miserable" sales are.
According to the order of listing, let's first talk about the modern famous map, for the famous map it was first listed in 2013, at that time it is true that there are not many new cars on the market, and at that time the modern brand influence is not bad, so after the famous map this car is listed, with a super high value, a large number of Chinese consumers favored. And this car because the positioning is A+ class, so the price is not high, within 150,000 can choose this car is more medium configuration, gather these points, the popularity of the famous map in the market is very high, the monthly sales of more than 10,000 units is easy, even I myself also considered the famous map when buying a car. But there is a point, the name map to do a very bad job, that is, its replacement upgrade speed is too slow, I can not deny that its generation of model design is indeed classic, but it from 13 to 19 models almost did not change, originally I in 18 years when I chose the car I felt that its product power is a little old, thinking that there may be a replacement, but in 19 years it has not moved, so it has lost a certain consumer group.
However, under everyone's thousands of calls, the new generation of famous pictures has finally come, and it may also be that the previous generation of famous pictures was too shocking when they were listed, and the new generation of famous pictures really gave people a feeling of inferior appearance design. Especially that front face, I don't know when to start, more and more car companies are popular this "Mimi eye" style, to be honest, this split type of headlights is not good at all, I personally said that I can't appreciate it, so from this appearance alone, it has pulled a lot of points for this famous figure. As far as the current market situation is analyzed, the current hyundai mainly relies on the appearance and cost performance to obtain market recognition, and after the famous map has no advantage in the appearance, many people do not want to understand it. Therefore, this car was only sold in December not long ago, and the 2 reasons for this situation, which I summarized, are slow to change, and after the replacement, they did not grow above the aesthetics of the Chinese people, so the sales were dismal.
After saying the name of the picture and then talk about Fiesta, this car can really be described as a domestic special car, its industry vision is indeed more accurate, knowing that the domestic young, sporty cars are few, so specially created such a car to attract consumers. To be honest, when this car was just listed, it did attract a lot of people, and its attractive place has two points, one is the appearance, whether it is its large-area stretched grille, or the sharp body line, in the era when such models were relatively scarce, it could really make young people "dumbfounded". Then there is the excellent power of this car, it takes the Civic as a competitor, but it is equipped with a 1.6T turbocharged engine, this engine has a maximum of 204 horsepower, measured 6.79S can break a hundred, and there is a certain whisper wave, which is more loved by young people, high value with high performance, it is simply to make young consumers "addicted", so this car will soon be sold after the market.
But the good times are not long, after the hot sale of Fiesta's short board also appeared, first of all, the first point is its 7-speed dry double clutch transmission, under normal circumstances, for the use of dual clutch transmission we most of our country people do not like, but the car companies in order to save costs, this level is also most of the models are double clutch, but unfortunately it is equipped with a dry double clutch, dry double clutch is easy to heat up, driving feeling is not good and is also disliked by consumers, so because this gearbox also let Festa slowly be snubbed. Finally, combined with the release of the crash test results, Fiesta did not achieve good results, so it once again lost the consumer group. In addition, now the new car in the domestic market is also coming one after another, like mg 5 within 100,000, shadow leopard in the early 100,000s, etc., have begun to seize the market, these two cars are not bad performance, and the price is not high, so under several considerations, most of the Chinese people are still willing to pay the bill, so this Festa is now selling very dismal, only sold 20 units in December, really a little hard to believe.
In general, an era has an era of things, as a product, it must follow the preferences of chinese consumers to develop, to progress, for the famous map of this car, I personally feel more classic, it is very durable and cost-effective, I also have a famous picture of the owner, its car has run more than 200,000 kilometers, so far there has been no problem, that is, the basic maintenance for wearing parts. It's just a pity that this car is not running well, whether it is the speed of the replacement, or the appearance after the replacement, it can be described as unsatisfactory, so it has been exchanged for the current situation. As for Fiesta, although its car has excellent appearance and strong performance, but it really has no sincerity in the gearbox, if it is equipped with its own 6AT gearbox, I believe there will be no current situation, now it only sells 20 units a month, it is really difficult to turn over, but the car company may also give up on it and want to make way for its own Elantra. I have to say that these two cars are indeed a pity, after all, they were really popular all over the country, but now they are mixed with 2 or 3 digits of monthly sales, which is really a pity.