New Polaroid off the line, matryoshka face, dry double clutch, but do not have to worry about sales
If you are not a veteran car fan, it is difficult to distinguish between so many of the same types of cars introduced by Volkswagen to the Chinese market, such as in the compact field, SAIC Volkswagen has local special models Langyi and Lingdu, and this year will be updated, FAW-Volkswagen's new Sagittarius has been unveiled, and after elongation, it is more and more like Passat. Recently, the new FAW-Volkswagen Bora has also begun to go offline, and it is expected to be officially listed in May as soon as possible, the new Bora has not changed much, if you do not compare carefully, you don't even know what the designer has changed.
First look at the design, the difference between Bora's car and Sagittarius Langyi is originally very small, and this time it has not followed the trend using a new intake net and three-dimensional taillights, so it feels much more conservative than the new Langyi. The front face of the front of the car is still three chrome decorative bright strips, with the matrix headlights on both sides, the biggest change in the front of the car is actually the original fog light position has become a small fang C-shaped decorative strip, which is a little more recognizable.
Of course, the side of the body is still the traditional sedan style, there is no sporty change, this time the total length of the body reached 4672mm, only 9 mm more than the original, personal guess that the increase of these millimeters is in the tail to provide chrome decorative strips, other parts are really without any highlights, this is called a thorough matryoshka doll, to say that it sounds good to be called attractive.
From this previous declaration information has been able to determine, the new FAW-Volkswagen Bora or continue to use the old model engine, the legendary Volkswagen 1.5T engine even the new Sagittarius did not use, so Bora do not think. The entry point, of course, is the 1.5-liter naturally aspirated engine, which is already the ancestral version of Volkswagen, with a maximum output of 113 horsepower.
If you want a turbo version, then the higher grade model is the 1.2T version, the maximum output of 116 horsepower is also relatively weak, and it is equipped with a 7-speed dry dual-clutch transmission. Even if it is not bad money to choose the highest match, it only has 1.4T, and the power rises to 150 horsepower compared with the 1.5T engine of the current domestic car, which is a big gap, of course, it is also a dry dual-clutch transmission.
So in summary, where is the selling point of Volkswagen Bora? On the face value, now GAC Trumpchi Shadow Leopard or Changan UNI-V can simply press volkswagen's car to the ground and rub, if on the configuration of science and technology, Volkswagen Bora obviously can not go to the standard domestic car, and now even the advantage of power is gone. Not to mention that there are many netizens who complain about the dry double-clutch gearbox every day, and it is reasonable to say that Volkswagen Bora should be abandoned by Chinese consumers.
But the result? Volkswagen Bora never has to worry about sales, this car sells more than 10,000 in a single month, so what is the problem? Personally, I think the biggest selling point is actually the brand influence, to know that most people do not understand the car, but also do not have too high requirements for a car, Baolai such a product highlights are not many, but as a household means of transportation is absolutely qualified, and driving out will not be too faceless, it has become one of the hot spots to follow the trend.
The question is, what do you think is the selling point of New Bora? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.