Although Volkswagen Bora's sales volume can still reach more than 10,000 vehicles per month, compared with the past 20,000 or 30,000 achievements, there is still a certain retreat. Chip shortage is one factor, more importantly, this product has also reached the time of upgrading, the current version has been on the market for a long time, and the fierce competition in the market is more intense than ever, but the bora mid-term redesign version has long been off the production line last month, and the real car has also been exposed in recent days.
The appearance of the new car is also a small focus of this update, the front face looks very similar to The Magotan, the chrome trim inside the front grille has been adjusted, but the focus is that the style of the lower encirclement is almost the same as that of the Magotan, and the style of a small Magotan is removed, but the details are slightly different, and the C-type chrome plating has been added to the fog light area on both sides.
Left: Old, Right: New
The side is still a very capable style, the straight line runs through the entire body, and the new model is relatively long relative to the old model, but the amplitude is not large, the length and height are 4672/1815/1478mm, the wheelbase is 2688mm, the interior space should not have any change, in the compact car belongs to the decent level.
The tail is still a multi-layered design with a lot of horizontal lines, and the tail lights are also landscaped. However, the new model has been redesigned for the chrome trim of the rear surround and looks more classy.
Left: New, Right: Old
In addition to the change in appearance, the interior upgrade is not small for volkswagen. The new car for the first time using a floating screen, the size of 12 inches, with a 10-inch full LCD instrument, while the air conditioning control area below changed to a touch design, in addition, the new Bora also uses the latest style steering wheel, the car's technology atmosphere and texture is much stronger than the current model.
The new Bora is equipped with two turbocharged engines of 1.2T and 1.4T, the maximum power is still 85KW, 110KW, which is consistent with the old model, matching the 7-speed dual-clutch transmission, but the difference is that the new model is reported to cancel the 1.5L naturally aspirated engine version, which may also mean that the purchase threshold of the new Bora will be higher.
Overall, as a medium-term revamped model, the changes of the new Bora are not so subversive, on the whole, it is still inseparable from the Volkswagen's usual matryoshka means, but on the other hand, it has to admit that the appearance of the small Magotan makes it look more classy, which may be more in line with the preferences of some Chinese consumers, Volkswagen as a brand operating in China for decades, it is indeed more aware of the minds of the Chinese people. In the future, whether new Polaroid can return to the grand situation of 230,000 monthly sales, we will also wait and see.