With the advent of the electrification era, many car companies have to make a transformation to meet the changes in this environment, although a few joys and a few sorrows, but for everyone the disappearance of the internal combustion engine is indeed not a good news, recently the famous British luxury brand Aston Martin has issued its new strategy for the era of electrification. That is, the Racing Green strategy.
The strategy claims that by 2039, all Aston Martin models will be fully carbon neutral from manufacturing to production to delivery. This means that Aston Martin will be fully electrified by 2039, including aspart martin's first plug-in hybrid model, valhalla, which will begin delivery in early 2024.
From this strategy, we also know that Aston Martin also clarified that the brand will launch its first electric product in 2025, and there is also a report that shows that all new Models under Aston Martin will be available in plug-in hybrid or pure electric options by 2026.
More ambitious plans are yet to come, with the report also stating that by 2030, all Aston Martin GT sports cars and SUVs will be emission-free. Of course, according to the CEO of Aston Martin, at that time, Aston Martin will only produce 5% of the fuel car to be used as a track car only on the track, and will not provide a street version of the model. Of course, this major strategy also means that this 109-year-old British brand will transform into a pure electric brand.