The domestic automobile market is very cruel, and car sales can reflect the national acceptance of a car, cost performance and product strength. Born in 2011, the Haval H6 has sold particularly high sales since its launch, winning the sales championship for many consecutive years, with a total sales volume of nearly 4 million units in 10 years.
Haval H6 has created countless myths in the domestic auto market, Changan CS75, Geely Boyue are his defeated. What makes people feel sad is that the Haval H6, the sales king, has already lost the hat of the sales champion, and the total sales of the Haval H6 in March this year were less than 20,000 vehicles, ranking fourth.
In March 2021, the total list of car sales was released, and the number one model was the Tesla Model Y, with total sales of 39,730 units, an increase of 291.4% year-on-year. The second-ranked BYD Song sold 26,723 units, up 143.8% year-on-year, while the fourth-ranked Haval H6 sold only 19,303 units, down 43.7% year-on-year.
Seeing this number, many Chinese people will feel incredible, isn't the Haval H6 the king of sales? How did it get to this point? The fall of the Haval H6 just verifies an old saying in the domestic auto market, rich for three generations.
The first-generation Haval H6 was launched, enriching the market for compact SUVs. Later, the Haval H6 was revamped several times and became the king of sales without compromise. It is a pity that from 2021 onwards, the sales of the Haval H6 have not been as good as before, and now the Haval H6 has completely fallen into the top three sales lists.
I think that the Haval H6 cannot be sold, and the biggest reason is that the preferences of the Chinese people have changed dramatically. The cars that rank first and second in sales are all new energy vehicles, so it shows that when the Chinese people buy cars, they begin to change from fuel vehicles to new energy fields.
New energy vehicles are exempt from purchase tax, but also enjoy state subsidies, new energy vehicles only charge and do not burn oil, the cost of car maintenance per month is less than 1,000 yuan. Buying new energy vehicles of the same level is definitely more economical than that of fuel vehicles of the same level. The new energy vehicle has a stylish appearance and intelligent configuration, which is more suitable for the aesthetics of young people than fuel vehicles.
Some people think that the decline in sales of Haval H6 is an inevitable result, even the old BBA has begun to exert efforts in the field of new energy, Haval H6 does not try to take the new energy route, sales will be more miserable.
The second reason for the poor sales of the Haval H6 is that the momentum is too weak. Both the Changan CS75 and Haval H6 are equipped with 1.5T engines, and Changan's Blue Whale engine is significantly more powerful. The low-end version of the Haval H6 is still equipped with a 1.5T low-power engine, which starts slower and is weaker.
The Haval H6 has been the sales king for too long, and when he falls off the altar, many people feel incredible. Now the car buying group is getting younger and younger, the post-90s and post-00s account for the majority, car companies should focus on the aesthetics of young people, speculate on the preferences of young people.
From the perspective of development trends, new energy vehicles are the children of tomorrow. Tesla and BYD sales in China are getting higher and higher, when new energy vehicles solve the drawbacks of long charging time and short mileage, the cost performance will be higher than that of fuel vehicles, and then there will be no fuel vehicles.
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