Recently, the online car market learned from relevant sources that the Ford Fiesta ST will stop production this summer, the car is a high-performance three-door version of the Ford Fiesta, and the last batch of new cars will roll off the production line at the Cologne plant in Germany. At present, most dealers in Europe have stopped accepting orders for the car, and the Ford Fiesta five-door version will continue to be sold.
It is reported that the reason for the discontinuation of the Ford Fiesta ST is mainly due to the decline of the small car market, resulting in a sharp decline in sales in the European market year after year, Ford Fiesta in 2018, 2019, 2020, 2021 sales of 270,931 units, 228,959 units, 156,067 units, 86,385 vehicles, at the same time due to external factors, resulting in a serious shortage of vehicle parts, car costs increased, delivery period extended, It also had a huge impact on the sales of the car.
At present, Ford users are more inclined to buy Ford Puma, which is positioned as a small SUV, the shape is younger than the Ford Fiesta ST, the interior space is larger and more practical, and the power is more powerful. In addition, Ford is currently developing a new mid-size electric crossover model, which is expected to be officially launched in 2024, and the launch of the new car is likely to have another impact on the Ford Fiesta, and the five-door version of the model may also announce the suspension of production in the next few years.