Honda Fit should be regarded as the hottest small car in recent years, the title of "civilian supercar" makes it a new favorite of young people, the perverted retention rate and changeable space make many families choose it as a scooter, but behind the popularity of Fit, there is such a car that is lonely, it is the Volkswagen Polo.
Before 2018, volkswagen Polo sales comparison fit fit is absolutely crushing level of existence, from 2013 to 2018 in the 5 years, Fit only 5 months of sales surpassed volkswagen Polo, peak monthly sales of Polo once reached nearly 25,000 units, there is no doubt that it was the "king of small cars" at that time. However, from 2019 onwards, Polo's sales began to plummet, the total sales volume in January and February this year was only 4645 units, less than the peak of the zero, the new Volkswagen Polo PLUS (hereinafter referred to as the Volkswagen Polo) is obviously more fashionable, the size has also been extended, why does the sales not rise but fall?
First of all, let's start from the Volkswagen Polo itself, the new Polo is shaped like a small golf, its length / width / height are 4053 * 1740 * 1449mm, wheelbase 2564mm, compared to the old model has been greatly improved, the rear of the car is finally no longer the "baby seat", power, and 1.5L self-priming engine matching is a 5-speed manual and 6-speed manual automatic transmission, NEDC comprehensive fuel consumption is only 5.5L / 100km, The quality stability is also good, and the Volkswagen Polo is also equipped with front/rear head airbags and cruise control as standard. The above are its advantages, but such a small car has given a starting price of 89,900 yuan, the top price reached 123,900 yuan, in other words, if you want to buy automatic gear, then the price has come to 99,900 yuan, if you want to reverse radar, sunroof, keyless entry and other functions, you can only choose 115,900 yuan of automatic colorful technology version, like automatic air conditioning and LED headlights and other functions can not be seen in the top model, it is difficult to imagine that this is a model still on sale in 2022.
Volkswagen Polo sales are low for their own reasons, but also inseparable from the strength of competitors, in addition to the Honda Fit and Toyota Zhixuan and even Nissan Qida we are familiar with, the biggest threat to it is new energy vehicles, which is afraid that Volkswagen failed to anticipate. Leaving aside Nezha, Zero Run, Chery, Euler and other brands, a single BYD Dolphin has stolen a large share of the small fuel vehicle market, the price of Dolphin is 10.28-13.08 million yuan, and Volkswagen Polo has a high degree of overlap, and Dolphin as a new energy vehicle company can also be exempted from purchase tax, so that the two models are almost a price point product, Dolphin in space, configuration, power and economy are better than Volkswagen Polo, is a more suitable for family scooters, The continuous monthly sales of more than 10,000 units is the consumer's affirmation of it.
Finally, we also have to recognize the problem that the market share of small cars is shrinking rapidly. Around 2010 was the most beautiful moment for small cars, when Chevrolet Sail, Hyundai Rena, Kia K2, Toyota Vios, Volkswagen Polo, Changan Yuexiang V3, Honda Fit, Geely King Kong, Citroen C2, Ford Fiesta and Toyota YARiS L Zhixuan and other models have a good sales performance, even in 2014, the total sales of small cars are 2.1389 million units, 6 years later in 2020 has slipped to 439,000 units, such as Chevrolet Saiou, Kia K2, Models such as the Ford Fiesta and Changan Yuexiang V3 have not been seen, and the elimination speed of such models is not available in other markets, which shows the fierce competition between models after the market share is reduced.
The reasons for the rapid decline in the share of small cars can be summarized as follows:
First, although consumption upgrading seems to many people as an empty slogan, it is really happening in the car market, and with the improvement of people's purchasing power, the attractiveness of cars under 100,000 is declining rapidly.
Second, the dimensionality reduction blow of domestic cars is too lethal to the small car market, such as Haval M6, Auchan X5 and Chery Tiggo 5X models are priced below 100,000 yuan, but they all have spacious space, cross-level configuration and good power performance, and the cost-effective advantage is very obvious.
The cake is getting smaller and smaller, the competitors are stronger than one, the Volkswagen Polo low-priced routine is obviously not feasible, with the gradual retreat of the aura of the Volkswagen brand, Polo's glory may only stay in the past!