In the luxury SUV space, Land Rover plays the role of pioneer and forerunner. In 1970, the original Range Rover was introduced, and then it pioneered several industries with its strong power and excellent design, such as the original Range Rover, which was the world's first SUV model to apply electronic traction control and automatic electronic air suspension.
In China, consumers have more cognition of the Land Rover brand as "off-road", and Land Rover's flagship SUV Range Rover has many off-road enthusiasts with strong off-road capabilities. In fact, in the more than fifty years since the launch of the original Range Rover, Range Rover has greatly evolved its road attributes to continuously cater to the usage habits of users in each era.
On 21 April, Land Rover launched a new generation of Range Rover, the first time in the history of the Range Rover, adding a seven-seat version, the new car priced at 1.468 million to 2.498 million yuan.
Compared with the previous generation, in addition to the rich choice of models, the new generation of Range Rover has been optimized in both internal and external design and power configuration, including the introduction of hidden door handles and the replacement of a new style of taillight group; the interior adopts a larger size touch screen, power, matching the new 4.4-liter V8 twin-turbo engine.
Strive to be "minimalist" of the whole vehicle, or a hard representative of the same level
The new generation of Range Rover implements the minimalist design style of Land Rover, and the three sets of lines composed of roof line, waist line and threshold line outline the basic outline of the vehicle, and with the square model shape, create a minimalist hard temperament.
In the details, the new car introduces a number of hidden designs, including door handles, rear wipers, exhaust pipes, the visual presentation is flat, more advanced.
In the rear part of the car, the new generation of Range Rover adopts a narrower rear taillight, which is connected to the bright black trim strip through it, adding a sporty atmosphere, and the adjustment of the tail light is also the biggest change in the new car. In addition, the new car uses glass that is almost flush with the door, which weakens the sense of visual complexity, and the split tailgate design with upper and lower opening has a strong practicality.
The interior design of the new generation range Rover also reflects the minimalist design advocated by Land Rover, and the central control uses a large number of flat lines, which look more refined and flat, echoing the exterior style. The display size has been increased to 13.1 inches, making it the largest central control screen in the history of the family.
Meanwhile, the new rear entertainment system consists of two 11.4-inch HIGH-definition touch screens mounted on the front seat backrests with adjustable angles, and an 8-inch touch screen integrated inside the central armrest to enhance the entertainment experience.
At the armrest, the new generation of Range Rover canceled the knob-style gear shift mechanism of the original model and replaced it with an electronic gear handle, making the grip clearer.
Overall, the adjustment of the new generation of Range Rover in the interior is more to meet the aesthetic and usage habits of contemporary users. In terms of appearance, through the minimalist style design, the exquisite sense and high-grade sense of the whole vehicle are enhanced.
Further enrich the configuration and strengthen the luxury attribute
The new generation of range rover is a million-dollar luxury car, luxurious configuration and powerful performance will not be absent.
For users with off-road needs, the new generation of Range Rover's second-generation ATRS Land Rover all-terrain system has 8+1 driving modes, which can automatically adjust the chassis system according to road conditions, and the whole series is equipped with active rear electronic differential lock as standard, which can effectively enhance rear wheel traction when the wheels are suspended, and improve the ability to get out of trouble in complex road conditions.
In terms of power, the new car is equipped with a new 4.4-liter V8 twin-turbo engine, with maximum power and peak torque comparable to the 4.4T V8 engine used by the BMW X7, which is 390 kW and 750 Nm respectively. In terms of acceleration, its acceleration time from 100 km/h is only 4.7 seconds.
In terms of road driving, the new generation of Range Rover is equipped with a four-wheel steering system as standard, which can effectively solve the problem of difficult to turn around in large vehicles, and its rear wheels can provide a steering angle of up to 7 degrees, and the turning diameter is less than 11 meters, which greatly improves the convenience of urban road driving.
It's also worth mentioning that the new generation of Range Rover is based on the MLAFlex luxury electrified architecture, which has significantly improved fuel performance, lightweight design and sound insulation levels, further improving driving comfort. Judging from the adjustment of the power configuration, the new generation of Range Rover is a good combination of off-road ability and road attributes. It is a car that can be off-roaded, and at the same time, as a city car, it is also luxurious and comfortable enough.
For the first time, a seven-seat extended version was introduced, moving towards "practicality"
The optimization of the new generation of Range Rover also lies in the fact that it takes good care of Chinese families, providing a seven-seat version for the erwa family.
In terms of space, the new generation of Range Rover has been extended, the new model is 5252/2047/1870mm, the wheelbase is 3197mm, the body length and wheelbase are better than the current model, which can bring more spacious space performance.
At the same time, it attaches importance to the riding experience of the third row of users, and the third row of seats, in addition to supporting electric adjustment, also provides independent air conditioning air outlets, speakers and seat heating functions, which is truly practical and comfortable.
In addition, family cars are more concerned about environmental protection and precision, and the new generation of Range Rover has also done a good job, including advanced in-car air purification system with dual nanoeTM X technology, and the use of noise-canceling speaker design.
At the same time, the extended version and the first edition of the Shengshi Seven-Seater also innovatively introduced the tailgate luxury outdoor activity suite to further meet the outdoor needs of home users.
Obviously, if the five-seater emphasizes performance and luxury, the seven-seater version pays more attention to practicality.
Finally, a set of data, in 2021, the Range Rover sold 12,000 units, slightly lower than the Mercedes-Benz GLS and comparable to the BMW X7. It can be seen that in the high-end luxury SUV market, The land rover range rover user acceptance and recognition are quite high.
This time, the change of the new generation of Range Rover is not complete, but it is all to the point. For a million-dollar luxury car, the new generation of Range Rover's advanced technology and leading design will become the focus of public attention.