Empowered by scientific and technological innovation
The special-purpose automobile industry has changed
Ignite the engine of high-quality development
Facing a new era and new opportunities
Special-purpose vehicles grab the next economic "new outlet"
Infiltrate the fire of scientific and technological innovation into the high-quality process of enterprise production and development
Hebei Federation of Industry and Commerce joined hands with "The Legend of New Jishang" to plan a special plan
"High-quality Development of Ji Shang Bank"
Focus on Tangshan Yate Special Purpose Vehicle Co., Ltd
Executive General Manager Tian Minghui
Talk about the development path of "specialization and special new" and the new future of special vehicles
Tangshan Yate Special Purpose Vehicle Co., Ltd. (hereinafter referred to as "Yate Heavy Industry") is a key special vehicle production enterprise in Hebei Province, the company's main products are concrete mixer transport vehicle, powder material transport vehicle, caravan, sanitation vehicle, fire robot equipment vehicle, ambulance, environmental testing vehicle, emergency communication command vehicle and other 8 series of products, widely used in building construction, road transport, municipal sanitation, tourism, medical treatment, testing, emergency command and other fields. The company has first-class advanced technology and has a provincial-level enterprise technology research and development center.
Industry benchmark
Tangshan Yate Special Purpose Vehicle Co., Ltd. is not only a benchmark leader in the industry, but also an active participant in the field of special automotive industry, high-quality enterprises not only export products, but also reflected in the formulation of industry standards, as well as the influence of products in the industry.
At present, Tangshan Yate Special Purpose Vehicle Company has participated in the formulation of six industry standards, including the technical conditions and performance test methods of concrete mixer trucks, bulk cement trucks, technical conditions and test methods of concrete mixer trucks, after-sales service requirements standards for clean sanitation equipment, and the formulation of 6 national and industry standards such as caravans. In addition, the formulation of industry standards such as ambulances and sprinklers is also participating, and will be released and implemented soon. In 2018, Yate was selected into the 2017 "Hebei Province Private Enterprise Manufacturing Top 100 List" and was rated as "China's Outstanding Enterprise in the Special Automotive Industry".
Business posture
Based on the four major sections of the company's products, the marketing methods are different, so the sales teams of Yate Special Purpose Vehicles in various major sections are carried out independently. In general, the company has a marketing team of nearly 100 people, has established more than 20 offices in the country, the sales scope throughout the country, and exported to Europe, America, Southeast Asia, Africa and other places, has achieved batch export.
In recent years, although affected by the external environment and situation such as epidemic prevention and control, sales revenue is still rising steadily, with an annual growth rate of more than 5%, and the main operating income in 2021 will reach as much as 1.7 billion, with a profit of 23.8 million yuan and a net profit of more than 20 million yuan.
From the perspective of professional automotive, the scale and number of competitors of Yate Company are gathered, mainly from the production sector of heavy industry machinery of construction vehicles, special vehicles and caravans to compete and weigh. But Tian Minghui also mentioned that competition is actually a positive performance. The more fierce the competition, the more we will continue to work hard in the development of better products, and the substantial improvement of product quality will get the attention of many related large enterprises, which is also more conducive to the benign and high-quality development of the special automotive industry.
Yate development quality
Yate has been rated as China's well-known trademark, national high-tech enterprise, Hebei famous trademark, Hebei famous brand product, Hebei industrial cluster leading enterprise, Hebei provincial technological innovation demonstration enterprise, Hebei province specialized special new demonstration enterprise, etc., with a certain degree of popularity. The national market share of Yate mixer truck products has ranked among the top five in the country for many years, and has been rated as "China's top ten mixer truck user brand attention", "China's top ten concrete machinery user brand attention", "China's top ten caravan manufacturers".
Based on independent innovation and seeking its own development, the company actively formulates a patent management strategy consistent with the company's own development direction, promotes intellectual property planning, and at present, the company has realized all independent intellectual property rights in the core technology of products.
In addition, Yate Company closely follows the policy wind layout of national governance overload, overweight and over-limit, and conducts precise research and development on the overload and appearance design of special vehicles. Among them, it has long-term cooperation with Beijing Rococo Company, Yanshan University, Chang'an University, etc., to empower the design, structural design, material science and other majors of special vehicles.
In addition, Yate launched the technical transformation project of the intelligent production line for special vehicles, using automated and intelligent production instead of traditional production methods, which played a demonstration role in the overall production level of the industry.
The benchmark for Aite motorhomes
In 2014, Yate cooperated with PLA Group, a famous Italian caravan company, to develop the first YATE-PLASY caravan, which caused great repercussions in the domestic caravan industry, and introduced the lightweight, environmentally friendly, modular, and automated advanced caravan design and manufacturing concept into the domestic caravan industry, opening up a precedent for domestic enterprises to cooperate with the outside world, and greatly improving product quality, And Yate caravan has become a benchmark for details and quality.
Whether it is the vehicle shape, body structure, interior layout, electrical structure, or parts accessories, the product has reached the domestic leading level. Since then, the company has gradually mastered the production and R & D and design capabilities of RVs through foreign cooperation, and began to independently design its own brand, in line with the aesthetics of the Chinese people and domestic needs of the localization of RVs, and achieved remarkable results.
At present, the company has developed a total of 34 RV products in 4 series, and independently developed 23 C-type RVs. At the end of March 2020, Art's latest flagship model, the Prestige-led DT, was officially rolled off the production line. This is a brand new model of Aite Motorhome in 2020, whether it is the configuration or details, it has made Aite Motorhome's products climb to a new height.
Yate has obtained 7 RV appearance patents, the products have been widely praised by consumers, and the technical level of Yate RV has also been fully affirmed, and has won the Hebei Industrial Design Gold Award, Silver Award and Excellence Award.
Yate creates a new machine
Yate sanitation vehicle products started late, and the initial investment was large and the income was low, but the company never gave up, and finally achieved certain results in the past two years. At the beginning of the project, the company started from the simplest sprinkler truck, and then installed a fog cannon to make a dust suppression vehicle, and cooperated with Stel Itema to develop dust suppression vehicle products to open the market.
During this period, Yate collected market demand information on the one hand, understood the technical level in the industry on the other hand, and carried out technical reserves at the same time to lay the foundation for subsequent product development. Subsequently, the company steadily and steadily, making full use of its own technology to develop new products, and gradually developed a car unloadable garbage truck, a road sweeper and a wash sweeper, the technical difficulty continues to increase, and the company's technical level is also continuously strengthened.
In terms of production, many components that need to be produced externally in the past have gradually mastered the design and production methods, and can achieve completely independent research and development and independent production. On this basis, the company summarized the production and design experience of imitation products in the past, and carried out a comprehensive technical upgrade of existing products, so that the product functions were more perfect and the work stability was significantly improved.
Yate makes full use of the R&D and modification experience of B-type motorhomes, uniquely modifies medical ambulances across industries, and integrates caravan processing technology into ambulance production, and achieves good results. Subsequently, the company used similar technologies to trial the production of water quality testing vehicles, environmental monitoring vehicles, communication command vehicles and medical vehicles, all of which were successful. In the future, Yate will continue to seek products that have commonalities with Yate's existing design capabilities and production processes, or to enter the upstream and downstream industries of the specialty automotive industry and look for new development opportunities.
Astra Mission Thinking
From tourism management to Yate Heavy Industry, whether from work ideas or to work categories, Tian Minghui's life history has undergone major changes and changes.
But from his narration, it is not difficult for everyone to perceive his ideas and dedication to the change of leaping work.
Tian Minghui said that the changes in the work are first reflected in the role.
After graduating from college, working in a company, from employees to managers, the change of identity is more important in the work process, and this important performance is the perspective of looking at problems. For example, to understand things from a big picture and a macro perspective.
Secondly, the experience and growth of front-line employees has given a certain boost to their later management positions. Employees' ability to obtain first-line market information should always understand the market and gain insight into the market; and managers should not only pay attention to the enterprise, but also pay attention to the changes in the first-line market, understand the thinking of employees, and be more forward-looking.
In the end, from the process of participating in enterprise management, it will be recognized by society and employees, and it will have a more sense of mission for the top and the bottom.
Yate talent training
In order to improve the passion of R&D center personnel for technological innovation, Yate implements the management mode of parallel planning of administrative level and technical level, that is, promotion to administrative positions and professional and technical positions, and the chief designer and manager in the professional and technical positions are equivalent to the managers, so as to stimulate the enthusiasm of R&D personnel to engage in technological innovation work.
Actively promote the synchronous development project, in the new product concept development stage, the sales company, planning department, marketing department and other relevant departments jointly participate in the analysis of the project, planning work, to ensure the correctness and effectiveness of the design input; in the prototype development stage, the purchasing department, manufacturing department, etc. intervened in advance, so that the technical design, parts procurement, production trial production and other work at the same time, greatly shortening the new product development cycle, accelerating the commercialization process.
In order to encourage the enthusiasm of the R&D personnel of the center, the company has formulated a salary evaluation system and reward system for technical personnel. The company organizes technical personnel to participate in training, industrial design exhibitions, etc. General Manager Tian Minghui has a very good sentence, a good platform can retain talents, excellent talents, in order to achieve the platform to a better future.
Artwinning the future
Yate Special Purpose Vehicle Company, combined with the layout of the future development, put forward six major strategies, is bound to win the field of special purpose vehicles. These include talent development strategy, innovation development strategy, caravan development strategy, marketing development strategy, management improvement strategy, and capital operation strategy.
From the dimension of value chain position, Yate proposed a "dumbbell" production management model, which is more in line with the current internal and external environment than the traditional design + production + sales all-round business model.
In addition, Yate Company identified basic management, boutique manufacturing, cost reduction and efficiency increase as the company's "three major battles" project.
Take advantage of the opportunity of the development of emergency industry in Hebei Province, build emergency rescue and support products into fist products, with an output value of more than 200 million yuan, enhance product market share, strengthen brand influence, enhance corporate value; pay attention to the Belt and Road Initiative, seek foreign cooperation plans, cross-industry opportunities and obligations to make China's special vehicles go global, and finally catch up with industry leaders.
END
Source | "New Jishang Legend" column group, correspondent Zhou Haiying
Edit | Li Lu