Looking back at the history of BMW, you will find a magical law. For the volume model, the more moderate the product, the more it can harvest orders. For the flagship model, the situation has reversed 180 degrees. At the beginning of the 21st century, the fourth-generation BMW 7 Series (E65) splashed ink and beat the Mercedes-Benz S-Class for the first time in the sales matchup. The subsequent two generations of the 7 series repudiated the previous zhangyang brushwork and returned to the German conservative style, and the market performance became flat. In the vanity fair of the giants, the more ostentatious, the more brilliant.
Four Cylinder Towers is well aware that BMW should not be a vassal in any market segment. They realized that BMW could only drive the wealthy to pay for it if it broke through. In the hearts of the majority of car fans, BMW has been shy for too long, and even lost the color of "blue sky and white clouds". Get your lost BMW back? The new BMW 7 Series kicks off jedi strike back.
At the official invitation, Aika Cars gave a sneak peek at the new BMW 7 Series/BMW i7 (chassis number G70) before the release of the car. At the moment of seeing the true appearance of the new car, the author had too many feelings to share, but he had to abide by the confidentiality clause and temporarily swallow the enthusiasm back into his stomach. Today, the new 7 series is officially unveiled, and we can finally come up with an analysis article that has been treasured for several days.
Preface | BMW's magical laws
When the new generation of Munich flagships is in front of you, what kind of thoughts flash through the minds of readers? Some say it's retro, some say it's ostentatious, and some say it's hard to accept. Beauty and ugliness have always been a subjective issue. To be sure, the new 7 Series/i7 is impressive. The last time BMW flagship sedans had such a strong visual impact, it probably went back to 2001. For the 7 Series, for BMW, the millennium is undoubtedly an important time node.
In the world of luxury cars, conformism will only gradually decline, and forging ahead is the secret of success. China's post-80s and post-90s understanding of automobiles is mainly based on the post-financial crisis era, and the aesthetic orientation has been deeply branded as conservative. If you stretch the timeline to 50 or even 100 years, you will find that it is the bold attempts that drive the development of car design again and again.
Appearance | The new king ascended the throne, and the old courtiers swept the floor
From the early preview and official information, it is not difficult to see that BMW attaches more importance to the i7 than the 7 series. In terms of design, the new 7 Series and i7 are similar, with similarities of more than 90%. At this media briefing, BMW brought the new 740Li and i7 xDrive60L two exhibition cars, which this article will focus on. Limited by the site conditions, the quality of the actual pictures is average, please understand the readers and friends. In the following, the author will combine the official picture and the real picture to introduce the highlights of the new car in as much detail as possible.
As a fan of restrained style, I used to be only interested in designing gentle cars. Sometimes, I even hope that the car is as "humble" as possible and become the most ordinary existence in the eyes of passers-by. Unexpectedly, a few years later, I became extremely tolerant and became interested in the new BMW 7 Series/ BMW i7. When the budget rises to the level of one million yuan, the uniqueness is far more precious than the beauty and ugliness in the eyes of passers-by.