On April 20, the new BMW 7 Series was launched worldwide. As the flagship model of the BMW Group, the new BMW 7 Series showcases a dozen innovative digital achievements, creating a more immersive digital experience for users and fully demonstrating the personality of the future of luxury travel. The BMW Group is committed to driving digital transformation with innovation and empowering the luxury travel experience of the future with digital technology.
BMW pioneered bmw surround interactive light belt, BMW suspension giant screen, new version of BMW intelligent personal assistant, newly released theme mode (My Modes) and BMW electric vehicle sound wave simulation (BMW IconicSounds Electric), innovatively building a natural immersive human-vehicle interaction experience. The BMW Group's local digital strategy has been accelerated, closely combined with the needs of Chinese users to create a rich digital ecosystem. The latest generation of electronic and electrical architecture, Gigabit Ethernet, 5G interconnection technology, ultra-broadband (UWB) and other innovative technologies enable a full range of luxury digital experiences.
BMW's surrounded interactive light belt condenses innovative ingenuity to give the senses joy
The new BMW 7 Series is the first to feature a BMW wrap-around interactive light strip that runs through the entire front dashboard and doors, integrating a touch user interface, digital display, ambient lighting and décor, which can be changed according to different theme modes (My Modes) to present different visual effects, making the cockpit modern luxury and futuristic. The hidden air conditioner outlet on the dashboard is integrated with it, invisible, and the whole provides a stage for a more natural and immersive human-vehicle interaction.
The industry's unique BMW floating giant screen fully meets the entertainment needs of different scenarios
The new BMW 7 Series is the first to feature a new generation of rear-row entertainment systems. Among them, the BMW suspension giant screen is cleverly integrated into the top of the car, with a 31-inch ultra-wide 8K resolution display, supporting 32:9 panoramic playback mode. As part of the rear entertainment experience, the Bowers & Wilkins 4D Diamond Surround Sound System features 36 speakers, and the new BMW 7 Series is one of the most numerous models in its class segment. From any seat on the new BMW 7 Series, you'll be able to enjoy studio-level sound.
The new visual image of BMW Intelligent Personal Assistant provides more emotional natural human-computer interaction
The new BMW 7 series is the first BMW intelligent personal assistant equipped with a new visual image, and the Chinese digital team conducts in-depth market research and upgrades the visual image. The new visual image is inspired by the BMW front facelight group to create an anthropomorphic and flexible "double eyes" design, and launched 6 kinds of emotional and emotional visual design, bringing users a more emotional interactive experience. Originating in China and promoted to the world, the new visual image of BMW Intelligent Personal Assistant will be launched in the European and American markets at the same time. At the same time, the new visual image of the BMW intelligent personal assistant supports front and rear wake-ups, and more than 20 new functions have been added, including opening and closing doors, activating designated seat massage, etc.
Digital technology blends with top-notch art to deliver an immersive, all-sensory experience with 7 different themed modes
BMW is one of the first luxury car brands in the world to create an immersive driving experience in the car by working with artists. The new BMW 7 Series is equipped with the newly released My Modes. On the basis of the three modes of personality ( Personal ) ( Sport ) and Energy Saving (Efficient) ( Add " Relax Mode " ( Relax " , "Expressive Mode" ( Expressive Mode " , "Digital Art Mode" (Digital Art Mode) and "Theater Mode" (Theatre) have been added, and the four modes will bring users a more engaging digital journey. Inspired by nature, the user interface visual design features a light, mild "pale cyan" that emphasizes comfort and comfort. In "Cinema Mode", the interior mood lighting and sun blinds will be automatically adjusted, complemented by the Bowers & Wilkins 4D Diamond Surround Sound System, creating an exclusive mobile private cinema for the rear. The "Digital Art Model" is jointly created by the BMW Group and ms. Cao Fei, an internationally renowned multimedia artist, to create an immersive visual art experience with great aesthetics for users.
In addition, the BMW Group has also joined hands with the internationally renowned composer Hans Zimmer, a Grammy, Oscar and Golden Globe winner, to create BMW IconicSounds Electric to create an immersive auditory experience for users and make the driving tour more emotional. BMW IconicSounds Electric has designed its own sound effects for each "theme mode", each with a rich sense of layering and echoing the visual effects presented in different "theme modes".
Head entertainment ecosystem, enjoy convenient and comfortable digital entertainment
The new BMW 7 Series front-row digital ecosystem is more abundant, equipped with two head streaming apps customized for the Chinese market, iQiyi and Tencent Video, to provide Chinese users with a richer in-car entertainment experience. In addition, the iterative WeChat car version experience is more simple, convenient and humanized: users can directly wake up WeChat through the voice command of "open WeChat"; the new "one word is reach" function can directly interact through task instructions; through the long/short press of voice keys on the steering wheel, instruction interaction can be quickly realized.
The back-row entertainment system ecology introduces the domestic head streaming media application - iQIYI, to provide Chinese users with massive, high-quality, high-definition entertainment content such as movies, dramas, variety shows, children's animations, etc.; in order to bring users a better and unified visual interaction experience, iQIYI in the rear entertainment system has carried out visual customization, which is highly in line with the new BMW iDrive design language and matches the overall visual effect of BMW's suspended giant screen. In terms of auditory experience, iQIYI will provide more Dolby digital content and high-quality 5.1 surround sound entertainment content through its self-developed technology, and cooperate with the new BMW 7 Series sound system to create a more spatially layered "private theater" experience.
At the same time, the rear entertainment system ecosystem also introduces the Huawei application market* that also carries out visual customization, which closely meets the diverse needs of users. Through the BMW suspension giant screen, users can experience a variety of in-vehicle applications such as audio-visual entertainment, news reading, and children provided by Huawei's app market, and enjoy a distinguished, unique, and intelligent travel experience in multiple scenarios such as audio-visual entertainment and parent-child travel in the smart mobile space. Currently, Tencent Video,
Youku video, Kugou music, cloud listening, baby bus, fish picture book and other applications have landed on the new BMW 7 Series rear Huawei application market, and more applications will be available in the future. BMW is also one of the first luxury car brands to feature Huawei's app market in a rear-seat entertainment system.
BMW's all-in-one suspended curved screen brings a modern interpretation with the driver-centric concept
The new BMW 7 Series is equipped with BMW brand's new one-piece floating curved screen, a 12.3-inch dashboard and a 14.9-inch touch-sensitive center display, which has a graphic resolution of 200 ppi (pixels per inch) for rich and detailed light and shadow effects. The screen is fixed in a hidden bracket, visually like a suspension, with a frameless design and anti-glare display technology to enhance the high-quality modern home style. The display is tilted about 6 degrees in the driver's direction, reflecting BMW's classic "driver-oriented" interior design concept.
AR real-life navigation provides a more intuitive and convenient guiding experience
The new BMW 7 Series is equipped with AR live-action navigation and is used for the first time in the dashboard and central control screen. With the help of lane-level guidance information and road display, image intelligent detection and recognition capabilities, and AR fusion algorithm capabilities, the "big arrows" suspended on the road surface combine virtual and real to create a navigation screen that is closer to the driver's real vision. AR real-life navigation can bring users a calm driving experience in a variety of complex road scenarios, while helping users switch between traditional navigation electronic maps and real-life experiences.
A new generation of car and machine systems, data computing and graphics processing capabilities have been greatly upgraded
With the new generation of car-machine system, the data computing and graphics processing capabilities of vehicles have been greatly upgraded, which will bring users more refined and brilliant visual enjoyment, more shocking auditory feasts, and more natural and smooth human-computer interaction. As the computing core of the new car-machine system, the central processing unit (CPU) has increased its performance by 100% and the operation speed has been smoother; the performance of the graphics processing unit (GPU) has increased by up to 500%, bringing better graphics quality and higher rendering efficiency, presenting a clearer and more delicate visual picture.
Ultra-wideband (UWB) in-vehicle applications and CCC 3.0 standards give a luxurious experience full of ceremony
BMW is also the first luxury brand to be equipped with Ultra-Wideband (UWB) technology. The new BMW 7 Series features a new digital key Plus based on ultra-wideband technology that allows you to securely unlock and start the car without having to pull out your phone. Ultra-wideband (UWB) technology is a short-range, high-bandwidth digital radio technology. UWB technology is precisely positioned to 1-2 cm and is extremely safe. At a distance of 3 meters, the vehicle begins to wake up, the headlights, taillights and cabin will be lit up with soft lights, and the welcome light blanket will be lit. Within a range of 1.5 meters, the vehicle will be unlocked and the exterior mirrors will be opened. Open the doors, the all-in-one floating curved screen inside the car plays a welcome animation, and the vehicle system loads the driver's personal settings.
The latest generation of electrical and electronic architecture, Gigabit Ethernet and 5G interconnection technology, "hard power" to ensure a smooth digital experience
The new BMW 7 Series uses the latest generation of electrical and electronic architecture, 5G interconnection technology, Gigabit Ethernet, etc. to be launched in 2021, setting a new benchmark in terms of connectivity functionality, computing power and intelligence, so as to ensure a smooth, secure and luxurious digital in-car experience on hardware.
Vehicle bus transmission speeds equipped with Gigabit Ethernet can reach a total of 30 Gbit per second, which can quickly transmit data from individual sensors to several high-performance computers for processing, ensuring the safety of each function and the smoothness of the user experience. In 2008, BMW became the first brand in the automotive industry to apply Ethernet technology, and was the first to realize the importance of Ethernet for the communication of automotive electronic control units, setting the standard for the development of the industry.
The new BMW 7 Series is one of the first luxury cars in the world to adopt 5G connected technology. 5G data transmission speed is faster and smoother, expanding the possibilities of vehicle interconnection with the outside world, and will also bring major improvements and innovations to the user's travel experience in the fields of information, entertainment and autonomous driving.
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