Due to the capriciousness of the domestic epidemic, resulting in the suspension of work and production in many cities in China, resulting in a decline in automobile sales, according to the latest data released by the Federation of Passenger Vehicles, the domestic retail sales of passenger cars in March this year were 1.579 million units, down 10.5% year-on-year and 25.6% month-on-month. Cumulative retail sales in the first quarter of this year totaled 4.915 million units, down 4.5% year-on-year.
Penetration rate of 28.2% hit a record high
In the overall decline in the overall sales of automobiles, the sales of new energy vehicles have shown a contrarian growth, according to the data, in the first quarter of this year, the domestic new energy passenger car retail sales of 1.070 million units, an increase of 146.6%. Among them, the domestic retail sales of new energy passenger cars reached 445,000 units in March, an increase of 137.6% year-on-year, an increase of 63.1% month-on-month, and a penetration rate of 28.2%, an increase of 17.6 percentage points over the penetration rate of 10.6% last year, of which the penetration rate of new energy vehicles of independent brands was 46%, far higher than the penetration rate of 4.3% of new energy vehicles of mainstream joint venture brands. At the same time, as of the end of March this year, the cumulative promotion of new energy vehicles in the mainland was 10.334 million units, with a share of 65% in the global market, a record high.
Among the many independent brands this year, the best performance in new energy is that BYD Automobile announced the suspension of fuel models in March, according to the data, bydir automobile new energy model sales reached 103,000 units in March, an increase of 334% year-on-year, ranking first in the domestic new energy vehicle sales list, with a monthly sales performance of nearly 40,000 vehicles surpassing the second place Tesla. Among them, 53,664 pure electric vehicle models and 50,674 plug-in hybrid models have been sold, realizing BYD's "two-legged walking" development policy.
What are the reasons for the high penetration rate of independent brands?
The reason for the emergence of independent brand new energy vehicles 46% penetration rate, at the same time, far beyond the mainstream joint venture brand penetration rate, in fact, there are many reasons, the most critical is that the rise in oil prices led to a significant increase in the cost of fuel models, as well as independent brand car companies in the technical breakthrough and price increase tide to release orders in advance and other factors, resulting in a sharp rise in independent brand new energy models.
The recent continuous rise in oil prices has allowed many consumers who originally intended to buy fuel vehicles to buy new energy models, after all, the rise in oil prices is not a little, take the most commonly used No. 92 car as an example, from 7 yuan last year to about 9 yuan in March, which is unacceptable to most fuel owners.
In terms of automotive technology, due to the late establishment of our domestic independent brands, most of the technology of fuel vehicles is monopolized by the joint venture brand, and the joint venture brand has the pricing power of the product after having the core technology, and because of the core technology, the joint venture brand has established its own brand effect, so that our own brand cannot start in the era of fuel vehicles. In the new energy track, our independent brand is in the same starting line as the joint venture brand, through the continuous efforts of the independent brand in recent years, there have been no small achievements in the field of new energy vehicles, surpassing the joint venture brand in many aspects, breaking the technical blockade of the joint venture brand, so that the joint venture brand has lost its pricing power and technical advantages.
Regarding the price increase of new energy models, I believe that everyone has some understanding, nothing more than a sharp rise in raw materials, resulting in a rise in vehicle costs, car companies can not afford manufacturing costs, and the emergence of price increases, and this time the price increase of car companies is mostly concentrated after mid-March, so consumers are concentrated in early March to buy or order.
AM Mirror Summary:
In fact, in addition to the sharp rise in the penetration rate of new energy vehicles in March, in addition to the rise in oil prices and the early release of orders, there is also the general trend of the automobile market, after all, in order to cope with global climate change, the end of fuel vehicles is already a nail in the coffin, just a little earlier and later.
At the same time, the domestic independent brands in recent years in the new energy model technology accumulation is also obvious to all, compared to the era of fuel vehicles, independent brands in the new energy models have a good start, the future, whether it is the domestic market or overseas market, the joint venture brand technology blockade has gone.