"Electrification" can be said to be the most heard word in the automotive circle in recent years, whether it is a joint venture brand or an independent brand, a luxury brand or an ordinary brand, all of which are increasing investment in the new energy market, including some radical car companies, and even concretize the suspension time of fuel vehicles. According to public information, many domestic car companies plan to stop production and stop selling fuel vehicles in 2025, and the timetable for overseas car companies to announce the suspension of fuel vehicles will not be too late, most of them are concentrated after 2030.
One of the most representative is BYD, just recently, BYD announced that BYD Automobile will stop the production of fuel vehicles from March 2022, and in the future, BYD will focus on pure electric and plug-in hybrid vehicles in the automotive sector.
Many people may ask, why in the case of fuel vehicles are very mature and have a huge base plate, almost all car companies have expressed their determination to move closer to electrification? This inevitably makes people feel like a gambler mentality, and the one-time stud does not care about the outcome.
After all, everyone knows in their hearts that although new energy is the future direction of development, but whether to buy new energy vehicles is another matter, for car owners, the degree of ease of use and maintenance, etc., it seems that new energy vehicles are much more troublesome than fuel vehicles.
At present, there are 2 problems that hinder new energy vehicles from becoming the first choice, one is the endurance anxiety, most of the current pure tram endurance is concentrated in 300-600 kilometers, theoretically and the driving range of fuel vehicles is almost the same, but the lower the temperature in winter, the faster the power consumption, the mileage will be greatly affected, and eventually may be 7, 20% off.
Charging difficulty is also a major pain point for pure electric car owners, even if it is a first-tier city, it is impossible to do every home with charging piles, and charging is very time-consuming, it may be difficult to find a charging parking space, and there may be fuel vehicles parked on the parking space.
In addition, new energy vehicles are still very unsupported, you can understand Tesla's retention rate, three years ago bought Tesla Model 3, now the retention rate is less than 50%. Not to mention other domestic brands, the fuel money saved by car owners in recent years is all about the cost of replacing batteries and the retention rate of losses.
Many car owners said that electric vehicles as a city to move is still very good, but running long distance on the heart of the void, in addition to the fear of not finding a charging station, the chassis suspension of electric vehicles can not be compared with fuel vehicles, many low-end electric vehicles have no adjustment at all, pure oil to electricity to hide a lot of drawbacks, such as safety, control, comfort and so on.
Of course, there are also many car circle bigwigs who are not optimistic about electrification too quickly, and on April 15, BMW CEO Oliver Zipse said that the company must be careful not to rely too much on a few countries and only focus on electric vehicles. He also added that "there is still a market for traditional fuel vehicles." Whether from a profit or environmental point of view, providing more energy-efficient cars with internal combustion engines is key.
Coincidentally, Toyota CEO Akio Toyoda has also expressed a similar view, if you want to seek the so-called carbon neutrality goal, no matter what method is used, you should not only bet on new energy, and achieve the purpose of carbon neutrality, not necessarily only by completely eliminating the internal combustion engine.
In fact, at present, the situation of Chinese brands and foreign brands in the new energy market is completely different, just like the curve overtaking proposed many years ago, but after so long, has it really overtaken? A car company that has no technical accumulation and has not even played the internal combustion engine, can you expect the electric motor to lead?
We can look at those brands that like to speed up the electrification, most of them are Chinese brands, they are actually not good in the fuel vehicle market, and even say that fuel vehicles have become their burden, do not make money at all, stop selling fuel vehicles that is, to get face, and stop the loss, this is the same as the exam, if I am at the bottom of the language every time, then I will definitely not spend time on language, it is better to focus on English, mathematics, and develop my own specialty subjects.
At present, many Chinese brands of new energy products are concentrated in the price range of 200,000-400,000 yuan, you know, about 4 years ago, Trumpchi GS8 exceeded the price of 200,000, it is called to break through the price ceiling, and now, the new forces of car-making three or four hundred thousand products abound, if you rely on traditional fuel vehicles to impact the high-end, it is obviously difficult to do, whether it is technology or brand premium capabilities can not be compared with those centuries-old car companies.
Some people may say, like the "Wei Xiaoli" we know as well, is not very successful, whether it is sales or car-making model has come to the forefront of the market, it should be noted that the new car-making forces due to the early investment is too large, all three of them are still losing money, to achieve a turnaround it still needs time.
For brands such as Volkswagen and Toyota, because they are good enough in the field of fuel vehicles, they can put more energy into the field of new energy, even if it is "all in", it does not matter, and many Chinese brands cannot afford to lose, once they fail, there is no way back. This is similar to the wolf's drama, let you brag about the new energy market, how to increase the new energy market, once the time is ripe, foreign brands can even easily go up later, and take away all the new energy market share that you have not been able to operate.
In 2021, the production and sales of China's auto market reached 26.082 million units and 26.275 million units, respectively, an increase of 3.4% and 3.8% year-on-year, ending the three consecutive years of decline since 2018. Among them, the production and sales of new energy vehicles reached 3.545 million units and 3.521 million units, respectively, an increase of 1.6 times year-on-year, and the market share reached 13.4%, 8 percentage points higher than that of the previous year.
It seems that new energy vehicles are a good one, but the proportion is still too small, China's current fuel vehicle market, there is still a very large market size, electric vehicles in a short period of time or can not beat the traditional fuel vehicles in sales, not to mention the complete replacement of fuel vehicles, at the moment, the vast majority of enterprises are still fuel vehicle business, the new energy vehicle market is actually just a branch, including and including the relationship with the inclusion.
As a consumer, do not have to worry about whether to buy a fuel vehicle or buy a new energy vehicle, the era of electrification is still far away, unless we find a better alternative to better develop new energy and intelligence.
Note: The above pictures come from the brand official