Witnessed by countless online and offline friends such as more than 40 countries, 2935 dealers, 612 suppliers, 504 media, a total of more than 4,000 partners, the 2022 Changan Automobile Global Partner Conference was held in Chongqing. At this conference, Changan Automobile released the latest corporate development strategy and business operation, focusing on the field of new energy, and officially released the digital pure electricity brand "Changan Deep Blue", practicing the determination and commitment to transform into an intelligent low-carbon travel technology company.
Chinese brands are good!
Whether it is in the electrification and intelligent transformation, or in the exploration of emerging business models, Chinese auto brands are no longer bystanders or simple followers, but have become the role of leaders. In 2021, the market share of Chinese brand passenger cars reached 41.9%, exceeding 40% for the first time, while in the first quarter of 2022, the market share of Chinese brand passenger cars further increased to 45.2%. Especially in the field of new energy, the share of Chinese brand passenger cars has reached 83%, and mainstream Chinese brands have achieved 100% networking and driving assistance. It can be said that in the field of new energy, Chinese auto brands have not disappointed!
Chang'an is in action!
At the meeting, Changan's new digital pure electric brand - Changan Deep Blue. Changan Deep Blue brand provides four major brand values for new energy users of Generation Z: one is to innovate and reconstruct, reconstructing users' cognition and imagination for future travel; second, the Internet of Everything: building a digital ecology of Skynet Interconnection to achieve unlimited expansion of all digital scenes; third, experiencing at will: providing smart and interesting functional scenes and personalized customized smart services to help users freely broaden the boundaries of experience; fourth, low-carbon life: adhering to the concept of green and low-carbon sustainable development, providing efficient travel solutions. Promote sustainable coexistence between man and nature.
In addition, Changan also focuses on creating a high-end intelligent electric vehicle brand: Avita, which aggregates the advantages of Changan Automobile, Huawei, and Ningde Era, and is committed to building a global brand in the field of high-end SEV, becoming the user's "intelligent avatar that understands you". At present, CATL has become the second largest shareholder of Avita, although Huawei has not invested in shares, but the degree of empowerment, support and close cooperation with Avita is like a joint venture. Avita is also the first high-end smart electric vehicle brand equipped with Huawei HI.
Up to now, Avita has planned 4 vehicle products, covering the main segments of the mid-to-high-end market. On April 7, Avita 011, a joint limited edition emotional intelligence electric coupe, in collaboration with Matthew M. Williams, creative director of French luxury brand Givenchy, was just released. The first model based on the CHN platform, Avita 11, is about to achieve mass production, the three strategic partners play their respective strengths, Changan makes the quality more secure, Huawei will make the whole vehicle more intelligent, ningde makes the power more unlimited, and jointly creates an emotional intelligent electric vehicle that meets the user's travel experience.
In the original fuel model, Changan also further optimized the brand strategy and positioning of Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng, and made a comprehensive transformation to electrification and electrification. At the same time, we respond to the needs of users, create innovative and diversified passenger car brands, promote the brand operation of Changan UNI, and realize the electrification of all products. Mainstream passenger car market: In the future, 21 new products will be launched, including 5 models of Changan Deep Blue brand, and in 2022, C385EV, C673EV, UNI-KPHEV, UNI-V PHEV, Auchan Z6-PHEV will be launched, and the first mass-produced hydrogen fuel cell car in China will also be unveiled to meet the quality green travel needs of mainstream people.
In addition, in the small car market: Changan will also launch 4 new products in the future, and LUMIN will be launched in 2022 to meet the needs of national boutique transportation. As for the commercial vehicle market: Changan will launch 6 new products in the future, achieve full coverage of the mainstream bus market by 2025, and launch two new platform pickup truck products at the same time. In 2022, the first community grid transport vehicle will be launched to meet the needs of express quality transportation.
Quiet, fast, good province! Chang'an is so confident!
In terms of electrification platform, Changan is building a new generation of deeply integrated electric drives, breaking through the development and application technology of power semiconductors. Changan will break through 800V high voltage, oil-cooled motor and other technologies. Complete the 450V/800V all-in-one electric drive platform, which can meet the needs of 400-1000km ultra-wide mileage; on the 800V electric drive platform, match the high-rate fast charging core to achieve a 5-minute charging range of 150~200 kilometers, significantly improving the user's charging speed and improving the convenience of use. Continuously strengthen the integrated design of energy consumption. Reduce the energy consumption of the whole vehicle and achieve a longer driving range. The electricity consumption of A-class cars ≤ 11kWh/100km (calculated according to the electricity fee of 0.52 yuan / kWh), and the cost of use per kilometer is less than 6 cents, which is simply not too fragrant!
In addition, Changan will also break through the integrated technology of battery chassis and accelerate the research and development and industrialization of (semi-semi-) solid-state batteries. Through the integrated design of battery and chassis, the vehicle weight and cost are effectively reduced, and the mass production application (semi-) solid-state battery provides users with longer battery life and a safer pure electric experience. Accelerate the pace of hydrogen fuel technology research and industrialization. Establish and improve the hydrogen energy R&D and manufacturing and testing system covering "parts-system-vehicle", independently master system integration and control technology, and strive to create fuel cell technology and products with "zero pollution, low hydrogen consumption, high efficiency and high safety".
After 20+ years of struggle, Chang'an has achieved fruitful results!
As one of the earliest enterprises in China to enter the field of new energy vehicles, Changan has experienced three stages of technology research, industrialization promotion and market-oriented operation, and completed the positive development process from prototype vehicles to products. It has won more than 20 provincial and ministerial awards, mastered more than 400 key technologies, and applied for more than 800 core patents, which has also become the best witness of "Chang'an people" on the road of struggle.
At present, Chang'an's third-generation power system has become more complete and can achieve mass production in 2022. The new platform battery adopts 590 modules, which can cover 400-700km endurance requirements by adjusting the number of modules, the system energy density ≥ 180wh/kg, the assembly has zero fire; the deeply integrated seven-in-one electric drive system (motor + reducer + motor controller + DC converter + charger + DC / AC converter + high voltage distribution box) can meet the needs of front-drive, rear-drive, four-wheel drive applications, deep-sea level mute effect (1 meter sound pressure level NVH≤78dB), seven-in-one SVDC based on domain control architecture "Changan Smart Core", the performance is improved by 70%, suitable for all new energy models.
In terms of the layout of new energy models, Changan Automobile has launched CS55 E-Rock, Ben Ben E-Star, Ben E-Star National Edition, CS15 E-Pro, Yidong EV460, New Ben Ben EV360, Yi Dong ET, CS75 PHEV and other new energy models. In March this year, the first Blue Whale iDD hybrid system UNI-K iDD was listed, which is a new step for Changan Automobile to face the new energy market, and also indicates that the UNI sequence has officially opened the prelude to entering the new energy market.
Write at the end
Due to the breakthrough of the "technology group", China's consumption upgrade and China's excellent business environment, Chinese auto brands have reached a critical moment of accumulation. The rapid development of new energy and intelligent networked vehicles has provided a once-in-a-lifetime opportunity for Chinese auto brands to rise and participate in global competition, and in the next ten years, world-class Chinese brands will be born in the world. We also look forward to Chang'an becoming one of them!