Here's the thing:
Last night, a Himalayan friend sent a "in-app purchase" link to their family's explosive [Oxford Tree], clicked into it to take a look: Absolute, the price dropped, a bunch of gifts, it was simply "free gift"!
I immediately thought of sharing this in-app purchase link with everyone (there have always been messages in the background asking for returns).
So I approached their marketing director and hoped to open up the link to our fans. It really took a long time to grind, and finally got it done! However, the cap of 500 places is closed when it is full.
So, everybody get a grip, and today you can:
8 yuan to read 41 picture books "Oxford Reading Tree". After reading the designated 5 picture books, and then send 30 physical children's books by mail!
30 physical giveaways (not Oxford Trees)
This is equivalent to, you have the opportunity to unlock 71 picture books in one go for 8 yuan, let the child read slowly, it is really a huge deal, not to be embarrassed.
Moreover, the Oxford tree itself is not cheap, and it costs 7000+ to set a set on a treasure. This time, it is equivalent to 1 yuan, and the effect of spending 100 yuan ~
Therefore, parents who want to experience, you can first scan the QR code of the "in-app purchase poster" below to place an order (limited to the participation of newly registered users), the channel will be closed at any time, seize it!
It is recommended to scan the code to collect it first, and then slowly read the introduction
This is a set of "blockbuster" albums led by Oxford University Press and created in cooperation with Himalaya, as well as a special APP - "Qiqixue".
The content selection is the famous classic reading "Oxford Reading Tree". For it, Himalaya spent 2 years to build products and invested tens of millions of dollars to buy copyrights.
When we first cooperated in promotion, we had already reviewed it in an all-round way: whether it was picture quality, dynamics, sound, or all aspects, we all worked hard!
Oxford Tree Essence video footage
In particular, the exquisite lecture video of "Ms Tong" in it is too infectious, and the animation is just right, magnifying the charm of the Oxford tree several times.
No wonder many parents in the fan base said: "It is also strange, when I read, the children run around and wander, and they can't listen to it at all." As soon as the Ms child spoke, the child was quiet. ”
Suitable for children to get started, old mothers who have not heard of it, be sure to take the baby to listen to it!
Everyone understands that any brand, as the recognition increases, the promotion benefits will be less and less.
Therefore, this time to encounter such a cost-effective in-app purchase opportunity, really cherish it!
Details of the benefits are as follows
Himalayan & Ji LianMei Medicine Master
【In-app benefits】
include:
1) 5 episodes of Oxford Tree Talk - a video album explained by "Ms Tong" to help children who want to get started understand and understand.
Oxford Tree Essence video footage
2) 36 Oxford Tree Audio e-books - containing British native soundtracks, fun interactions. Covering different series of Oxford trees, many picture books cannot be bought in China.
Part of the Oxford Tree Audio Interactive eBook
3) 30 physical children's books - as long as you complete 5 Oxford Tree Essence Lectures in a row, you will send 30 English children's books by mail, the quality is online, and the painting style is cute!
4) Worth 499 yuan of "50 Classic Nursery Rhymes"--there are 50 classic children's songs + 50 issues of intensive lectures, and 20+ kinds of small games ~ send orders!
01
Oxford tree to help children fall in love with reading
"Oxford Reading Tree" was repeatedly polished by Oxford University Press, which gathered a number of children's education experts and spent more than 30 years.
1. Scientific graded readings
As a strength IP in graded reading, Oxford Tree has a complete grading system: assist children to gradually improve and develop the ability to read independently like climbing stairs.
The first stage: mainly to cultivate children's interest in reading
Stage 2: Guide some reading skills
Stage 3: Help children apply what they have learned through reading
2. Rich "authentic expression"
Oxford Tree is about the lively life of a British family, not only interesting and grounded, but also contains a variety of daily expressions, children can subtly read, live and use.
For example, the original anger can be expressed in cross.
For example, it turns out that Good Old Mum does not mean that mom is old, but that he likes it: dear mom.
These expressions have not even been heard by many adults before, and they are really interesting.
3. The adventure of the brain hole
Few children can refuse the adventure story: the Oxford Tree, starting from the fifth level, appears a magical key that takes the children to heaven and earth through ancient and modern times.
Yesterday in the computer game to break through, today to ancient Greece to participate in the Olympic Games, tomorrow to work to make rainbows... Don't talk about children, adults can't stop.
Of course, Oxford trees are not just fun
4, small stories, big truths
Oxford trees do not like to preach, but use small stories to influence children.
For example, Oxford Tree has a story of "The Litter Queen", where littering children will go to do hard work for the garbage queen. In this way, the child understands "don't litter".
You say, the content is so good, what child can escape the magic of the Oxford tree!
02
Ms Tong, the intimate companion of the Oxford tree
As an audio brand, Himalaya is naturally picky about sound.
They considered from the aspects of timbre, tone, and speed of speech to create a virtual children's sound IP - "Ms Tong", which has now become a character loved by children like the Kipper family.
The story is told in a way that the children are fascinated by:
1, full of emotion, full of "drama essence". From the cries of small animals, to the exclamation of the characters, to the whistling of the wind and rain, Ms Tong is a walking onomatopoeia machine, listening to her tell stories, just like the immersive 4D movie.
2. Skillfully ask questions to help children concentrate. Ms children often talk and throw out a question to make the children think of the answer. You can pay attention to whether the baby is listening carefully in front of you, or you can let them tie a string and move their heads all the time!
For example, when talking about cats, she asks, "Are they real kittens?" Encourage the child to observe; then point out the details: "No, how can there be a zipper on the belly of a real kitten!" ”
3. Be reasonable and encourage thinking. Every time Ms Tong finishes telling a story, she will also endlessly supplement the principles of life and guide children to look at problems from multiple angles.
For example, she will tell the child: what is written in the book is not exactly right ~ so ah, we must read more books, but also observe more life!
Feel that Ms children are carefully protecting children's reading interests! It was really reassuring to have her with the kids.
03
Independent APP, reading is more worry-free and labor-saving
Different from the common audio albums in the Himalayas, in order to bring a better reading experience to children, Himalaya has developed a matching APP, which is very convenient to use.
Odd studies
The opening mode on the home page is a picture book album told by Ms Tongjing.
Each picture book has 5 major links: watching, thinking, playing, singing, reading, so that children can better understand the story.
In the "Listen to the Story" link, in addition to ms children, on the basis of retaining the essence of the original version, the dynamic sound effect of "finishing touches" was added.
In this way, it will not be too "fun" and "noisy" to grab the position of reading; but it is more able to attract the attention of children than simply reading books.
The "brain" session is a review of reading, the problem is difficult, and the child can only make the right choice if he really understands the story.
The design like the following is to make children like to repeat the story in the "start-pass-result" three-paragraph method.
In the "playing games" session, the picture is colorful and cute, which is very attractive to children.
Many of the contents in the picture book will appear in different forms of games in this link to help children become more familiar with them in fun and fun.
In the "Fun Dubbing" session, children no longer have to read boringly, but complete a dubbing show that can show themselves:
Record your own voice according to the rhythm and end up with a children's song composition. Very fulfilling~
The "Reading Picture Book" link is an electronic picture book read by professionals holding TESOL certificates in the United Kingdom, each of which must be strictly reviewed by the Oxford UK headquarters and polished dozens of times before it is released.
Whichever word is read, the word is marked in green
Children can turn the pages and read on their own, and they can repeat them at any time, just like reading with a physical book, which is almost equivalent to buying a set of Oxford trees + reading pens!
Aren't these enough? [Oxford Tree Library] also has a huge number of Oxford tree series,
These picture books are equipped with original sounds, "scoring" with reading, interactive games, so that children can enjoy the joy of independent reading.
In addition, there are more than 200 free albums in [Expansion], covering 14 categories such as fairy tales, traditional Chinese studies, and encyclopedias, so that children can be colorful every day!
Parents don't miss out on this benefit!
Completed 5 episodes of Oxford Tree In 7 days
30 children's books by free shipping
The above content comes from Qiqi Science
A must see after placing an order!
(Swipe up and down to view)
1. Composition of 41 Oxford Trees: 5 Illustrative Picture Books (on the first page) + 1 Extended Reading Picture Book (on the first page) + 35 Independent Reading Picture Books (in oxford tree library)
2. How to do it after purchase: Download the "Qiqixue" APP, log in to the account with the purchase mobile phone number, you can: First, follow the guidance of the little monkey on the home page, carry out the picture book of Ms children, you need to unlock it in order; second, enter the [Oxford Tree Library] in the lower right corner of the home page, click on the picture book without the "vip" corner mark (a total of 35 books), read independently, without unlocking.
3. How to unlock the picture book: There are 5 episodes of the picture book, and for each episode completed, the next episode is unlocked; up to 2 episodes of the intensive lecture are completed in a day. Complete 5 episodes of intensive lectures and unlock an additional 1 expanded picture book.
4. How to complete the reading: Each episode of the intensive picture book needs to complete 4 links; users need to complete all 5 episodes of the intensive lecture within 7 days after the opening of the camp to receive 30 children's books.
5. How to view the progress of the activity: Click [Parent Center] - [Reading Activity] in the upper right corner of the home page to view.
6. How to collect the gift: Giveaway a 30 children's book - after completing the reading task, enter the [Reading Activity], click the [Get Picture Book Now] button, and add a consultant to fill in the delivery address. Free shipping is limited to Chinese mainland, and in areas affected by the epidemic, the delivery time may be delayed.
Gift 2 "50 Classic Children's Songs"——After the user places an order, he can listen to it for free in the upper right corner of the "Qiqixue" APP homepage [Expand]-[Homemade Boutique]."
7. Picture book validity period: unlimited use time.
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