Recently, BMW Auto released a new mid-term overhaul of bmw X7, the overall change is actually not big, in what we often say is to carry out "skinlift surgery". The biggest point of controversy in the appearance is the design of the front split headlights.
The BMW brand represents the highest level of driving control tuning of the Ashkenazi brand in the eyes of the world, but the new design brought this time is really surprising. Nowadays, the world of design is a very subjective topic. Therefore, the corner master in this article does not want to talk too much about whether the design of the new X7 is correct, but what the corner master wants to say is that since the release of the new model these days, the voice between the network has become more and more felt, and everyone is disappointed in the design dimension of the BMW brand.
In fact, BMW brand design has entered a new era, and at present, there are still many people talking about its huge kidney-shaped grille, and use "radiator" to joke that the grille will be designed to be bigger and bigger.
After the introduction of the huge double kidney grille, it was greatly criticized by the network, and this design was completely hammered. Honestly, this design doesn't work for every BMW model. The BMW brand promised that the grille would only be used in flagship models, and it was really disappointing to see that the M3/M4 also used such a design.
BMW designs became more and more erratic, as if they had their own ideas. While we can still find some of the soul of BMW design, the Bavarian automaker may one day surprise everyone, bmw seems to have completely lost its concept, such as BMW XM/X8 designer Frank Stephenson, who came up with a new concept of visual looping. For example, the concept car in the picture above, if you cover its logo, can you still recognize what brand of car it is?
Therefore, BMW designers have used split headlights on the new model, but this design is not the first time BMW has used it. Back in 2015, Jeep Freelight adopted a similar design.
Therefore, BMW designers abandoned the more traditional setting, they designed the LED daytime running lights on the top of the front of the car, just to attract the attention of consumers, which is why the main lights are hidden in the front bar with a dark cover. This kind of design corner master personally feels that it is not particularly bad, but it looks a little strange, in the eyes of designers, this is the new trend brought by BMW, perhaps this trend is "one-off", let us wait and see.
When we look back at all the design masterpieces of the BMW brand's past, we seem to see hope, such as the M3 CSL, Z8, E39 era M5 and the original BMW X5, which are perfect in terms of design, and the M8 Gran Coupe, which is also quite amazing in design. Therefore, as long as BMW designers and consumer aesthetics are on the same line, they will keep the loyal Bimmer loyal.