Yesterday, BMW officially released the seventh generation of the 7 Series. One good news and one bad news. The good news is that the first photo that was reported on the Internet by countless people as too ugly was a pure electric version of the i7; the bad news is that the gasoline version of the i7 is not good to see where to go.
That about the new car, highlight a few of the most impressive. The first is the big nostrils, really big, Audi designers look at it and feel deeply self-prepared. In addition, the previous X6 is to illuminate the nose hairs, this time the new 7 is to outline the edge of the nostrils.
Then there's the most controversial split headlight. Such a design must follow a major principle, that is, the upper daytime lamp must be narrow and have a sense of technology, and then the main light group below must do hidden treatment and melt into the grille on both sides, otherwise it looks like four headlights, four eyes, and Cangjie is alive.
Another point is that after using split headlights, the height of the entire front of the car will definitely be held up relatively high, from Lynk & Co 03 to BMW 7 Series, so the same design, the new X7 will look more pleasing.
Another place I want to complain about is the side of the new car, the line from the roof to the C-pillar to the rear of the car is very stiff, and how to look at it is a bit of a sense of déjà vu.
The interior can only be said to be expected, the suspension of the double screen as promised, look at the meaning of BMW, basically all of its models have to be replaced sooner or later.
What I didn't expect was that a big product point in the back row of the 7 series this time was actually a 31-inch 8K display. Can you imagine that a dozen or twenty years ago, the selling point of the 5 Series and 7 Series models was a display screen in front of the rear passengers. Ten or twenty years later, well, the product point is still it.
So will this generation of 7 series encounter Waterloo? On the contrary, this generation of 7 series, there is a high probability that it will sell out. Once young, I also naively thought that a car design was controversial - consumers did not buy it - high-level rage - designers got out of the egg. But reality smacked me in the face again and again.
Like Alpha, do you remember how the media and critics insulted? The result? Another example is BMW's 4 Series, after the release, it is a scolding of the split head cover face, the result? Now this car is sold at a higher price.
What's more, the current environment of the automobile market is that it is not afraid of your playing excitement, afraid of your moderation and low-key and unremarkable, and even Lexus, which has always been introverted in the oriental aesthetics of the brand, has completed the transformation. What's more, the BMW 7 series is the second millennium in the same level, and has never done Mercedes-Benz S, then it is better to fight, completely rotten, ah no, take a dangerous step, maybe complete the counterattack?