On April 13, 2022, the 2022 Changan Automobile Global Partner Conference was held in Chongqing, Changan Automobile released the latest corporate development strategy, as well as business operations, focusing on the new energy field, and officially released the digital pure electric brand "Changan Deep Blue", the brand name symbolizes exploration, life, science and technology, and the future. The Deep Blue brand provides four major brand values for new energy users of Generation Z: one is innovative reconstruction; the other is the Internet of Everything; and the third is the experience of free will.
In addition to the release of pure electric brand "Changan Deep Blue", Changan also focuses on creating a high-end intelligent electric vehicle brand - Avita, this year will successively launch 36 new products, planning by 2025, Changan's total sales of 4 million vehicles, of which, the autonomous sector 3 million vehicles, new energy sales reached 1.05 million, accounting for 35%, to achieve the domestic first-class goal; in 2030, Changan Automobile sales reached 5.5 million, of which 4.5 million in the autonomous sector, new energy sales reached 2.7 million, The proportion reached 60%, reaching the international leading level.
In the past 2021, the sales volume of Changan brand has been the highest in history. Cumulative sales exceeded 1.75 million units, an increase of 16.7% year-on-year; sales of new energy vehicles exceeded 100,000 units, entering the top 10 in the industry; overseas exports exceeded 100,000 units, a new high for three consecutive years. The newly launched CS75, CS55, Yidong and other series of classic products and UNI series products have been recognized by the market. The product structure is continuously optimized, accounting for 70% of products above 100,000 yuan, and effectively breaks through the "ceiling" of 150,000 yuan.
In addition, Changan Automobile ranked first in the sales satisfaction evaluation of the China Association of Quality in 2021; the brand preference reached 41.1%, ranking among the best among Chinese automobile brands; the product quality has reached or exceeded the level of the same level of joint venture brands, and the brand image of "high-quality product provider" has been further consolidated.
On top of its previous achievements, Changan Automobile hopes to go to a higher level and seize the big wave of new energy. In fact, Changan Automobile entered the field of new energy as early as 2001, and is one of the earliest enterprises in China to enter the field of new energy vehicles, and has experienced three stages of technical research, industrialization promotion and market-oriented operation, and completed the positive development process from prototype to product. It has won more than 20 provincial and ministerial awards, mastered more than 400 key technologies, and applied for more than 800 core patents. In particular, the technology of Sandian is very advanced.
In terms of electric drive technology, Changan will release a new generation of seven-in-one super set electric drive in 2021, deeply integrating seven major assemblies such as motors and reducers, which has super advantages such as high integration, extreme efficiency and extreme speed silence. At the same time, the world's first electric drive high-frequency pulse heating technology, in the environment of -30 °C, can heat the battery by 4 °C per minute, significantly improve the low temperature power and charging performance, and contribute to the promotion of electric vehicles throughout the region and all-weather.
In terms of battery technology, Changan attaches great importance to battery safety, from the two dimensions of active and passive safety to carry out technical research, breakthrough in the "2 + 7" core technology, from the active safety 2 technical capabilities, passive safety 7 technical capabilities, effectively avoid the battery package thermal runaway, and truly solve the user safety anxiety.
In terms of electronic control technology, Changan has built a "seven-in-one" intelligent vehicle domain controller - Changan Smart Core SVDC, which reduces the volume of the previous generation by 70%, improves the performance by 70%, reduces the cost by 43%, and leads the performance industry.
In addition, Changan has mastered more than 200 core technologies such as visual perception and multi-mode integration, including 26 technologies such as integrated adaptive cruise (IACC), remote control parking (APA5.0), and remote intelligent parking (APA6.0). At the same time, Changan has mastered more than 30 key core technologies of L3 level intelligent driving assistance and realized eight core functions; L4 level has been jointly developed with partners and has realized demonstration operation in open road scenarios. At the same time, Avita 11, jointly built with Huawei and CATL, will mass-produce high-speed and urban point-to-point intelligent driving assistance, which will be suitable for the full-scenario application of China's road conditions.
Changan Automobile has launched new energy models such as CS55 E-Rock, Ben Ben E-Star, Ben E-Star National Edition, CS15 E-Pro, Yidong EV460, New Ben Ben EV360, Yi Dong ET, CS75 PHEV and so on. In March this year, the first Blue Whale iDD hybrid system UNI-K iDD was listed, which is a new step for Changan Automobile to face the new energy market, and also indicates that the UNI sequence has officially opened the prelude to entering the new energy market.
2022 is the 160th anniversary of the establishment of Changan Automobile, they will continue to carry forward the Changan spirit of self-improvement, hard work, reform and innovation, hard work and dedication spanning three centuries, with the theme of "Century Changan Leading the Future", firmly adhere to the third entrepreneurship - innovation and entrepreneurship plan, accelerate the transformation to an intelligent low-carbon travel technology company, and move towards a world-class brand at full speed. By 2025, Changan Automobile's total sales volume will reach 4 million vehicles, of which 3 million will be under the Changan brand and 1.05 million for new energy, accounting for 35%; in 2030, Changan Automobile will sell 5.5 million vehicles, of which 4.5 million will be under the Changan brand, 2.7 million for new energy sales, accounting for 60%, and overseas sales will account for 30%. Carbon peak will be achieved in 2027, carbon neutrality will be achieved in 2045, and carbon emissions will be reduced in an all-round way from the whole industry such as design, manufacturing, supply chain, renewable energy and material packaging, and we will work together to reduce carbon emissions by 30% from 2020 in Chang'an supply chain by 2030.
This year, Changan Automobile will successively launch 36 new products and 19 independent brands, including: 9 new products, 10 new products, and 8 new energy products. Among them, UNI-V, the second generation of CS75PLUS and other explosive products have been successfully launched in the first quarter, and the user-loved UNI-K, UNI-T, and the second generation of CS55PLUS will usher in a comprehensive upgrade. The multi-power combination of "automotive robot" Auchan Z6, the national classic scooter LUMIN based on the EPA0 platform, and the first future technology electric coupe C385 built on the EPA1 platform will be launched in the second half of the year. Avita 11, the first product jointly created by Changan, Huawei and Ningde, will also meet with you this year.
Changan's goal in 2022 is to produce and sell 2.45 million units, an increase of 6.5% year-on-year, of which 1.857 million units were produced and sold by its own brands, an increase of 5.9% year-on-year, and the market share was 11%.
Through this conference, Changan not only demonstrated the brilliant achievements made in the past, but also demonstrated its strong core technology and clear goals. This conference pointed out the direction for Chang'an to further strengthen and expand in the future. It is believed that with strong technical advantages and clear goals, Changan will accelerate the iterative replacement of global products, accelerate the transformation to an intelligent low-carbon travel technology company, and further move towards a world-class brand.