On April 13, the 2022 Changan Automobile Global Partnership Conference was officially held, coinciding with the 160th anniversary of the establishment of Changan Automobile, and this year is also a crucial year for it. Since 2001, Changan Automobile has taken the lead in entering the field of new energy, so far, it has accumulated profound experience in the research and development of three electric technologies, and now, at the critical juncture of the transformation of the automobile industry, Changan has undoubtedly demonstrated its forward-looking strategic deployment.
At the conference, Zhu Huarong, chairman of Changan Automobile, said that this year is expected to launch 36 new products, 19 independent brands, including 8 new energy products, and its goal is to reach 4 million vehicles by 2025, of which 3 million are Changan brand vehicles, and new energy sales reach 1.05 million vehicles, accounting for 35%; by 2030, the total sales volume will reach 5.5 million vehicles, of which 4.5 million Changan brands, new energy sales will reach 2.7 million vehicles, accounting for 60%, and overseas sales will account for 30%.
This also shows that the main strategic goal of Changan Automobile in the new stage will focus on increasing the proportion of sales of its new energy vehicles, and it is its new digital pure electric brand "Changan Deep Blue" that bears this heavy responsibility. "Deep Blue" inherits the brand architecture of the original Chang'an New Energy, and the official blog of Chang'an Deep Blue also gives a very romantic explanation for the new name: "The far side of time passes, the end of the earth's wandering, the highest level of wisdom ascension, and the color of the universe is dark blue." ”
As early as August 2021, Deep Blue's first model, the C385, was unveiled with Avita. At the same time, Changan Automobile said that in the future, the competition in the automobile industry will no longer be a single-handed model like before, but will shift from zero-sum game to win-win cooperation.
Therefore, the CHN platform built by Changan Automobile, Ningde Times and Huawei will play a great advantage in the future automotive industry competition, based on the Avita brand born under this architecture, backed by traditional manufacturers, plus technology, capital brand image and other aspects of support, even in the case of new forces to start first, still has a counter-overtaking advantage.
Speaking of Changan Navy, its first model C385 is 4820× 1890×1480mm, with a wheelbase of 2900mm, positioning a mid-size sedan. If you are still worried that it is a "oil to electricity" model, then Xiaobian can pat your chest and tell you that C385 was born from the pure electric architecture, based on Changan's self-developed EPA1 pure electric platform.
Judging from the pictures released by the official blog, the front face of the new car adopts a closed air intake grille, and the front hood is supplemented by raised lines on both sides, with a slightly low-lying shape that makes the whole car have some sedan flavor. Concealed door handles, bezel-less doors and slip-back styling are all in line with the design trends of today's pure electric field, in line with the aesthetic taste of Generation Z. In addition, the split headlights, trapezoidal air intakes and unique lower bracketing style also make the C385 more recognizable.
As a new strategic starting point, the interior layout of the C385 is very different from all previous Changan Automobile models. At a glance, the interior shape of the new car is very simple, in addition to the touch buttons on the steering wheel, you can hardly see any other physical buttons, in addition, the independent layout of the suspension of the central control screen and full LCD instrument is almost all of its "equipment". In this way, the C385 will also reflect the intelligence and convenience of a new generation of pure electric vehicles in the handling, making it more futuristic.
In terms of power, the new car will provide pure electric and extended range hybrid two types, pure electric version of the range of 515 kilometers. In terms of configuration, in addition to the huawei Hongmeng system with high selling points, the new car will also be equipped with high-end technologies such as APA7.0 remote unmanned valet parking system and electric drive high-frequency pulse heating technology.
Write at the end
Changan Deep Blue brand is mainly for the Z generation of new energy users and its four brand values of "innovative reconstruction, interconnection of all things, experience at will, low-carbon life", but also for a new generation of users of smart travel to provide more imagination space. As a "pure-blood" domestic brand born under the power of the three major domestic giants, the new stage of Changan will accelerate the transformation to an intelligent low-carbon travel technology company, and will also promote the deep blue full speed to move towards a world-class brand, do you expect?