"In the next ten years, Changan will definitely become a world-class Chinese brand."
On April 13, Changan Automobile held the 2022 Changan Automobile Global Partner Conference in Chongqing. At the meeting, Changan Automobile released the latest corporate development strategy and business operations, focusing on the field of new energy vehicles, and officially released the digital pure electric brand "Changan Deep Blue".
What should be mentioned here is that as a responsible enterprise, Changan Automobile solemnly promised at the conference that all materials prepared in accordance with Changan Automobile's rolling plan are sluggish due to the adjustment of Changan Automobile's plan, and Changan is responsible for handling.
Changan's new goal: to sell 4 million units in 2025, of which 1.05 million new energy vehicles will be sold.
In 2022, Changan aims to produce and sell 2.45 million units, an increase of 6.5% year-on-year, of which the production and sales of its own brands are 1.857 million units, an increase of 5.9% year-on-year, and the market share is 11%.
By 2025, Changan Automobile's total sales will reach 4 million units. Among them, Changan brand sales of 3 million vehicles, Changan new energy sales reached 1.05 million vehicles, accounting for 35%; by 2030, Changan Automobile sales reached 5.5 million, of which Changan brand 4.5 million, Changan new energy sales reached 2.7 million, accounting for 60%, overseas sales accounted for 30%.
Brand renewal, to create a new digital pure electric brand "Changan Deep Blue"; launched a high-end intelligent electric vehicle brand "Avita", aggregating the advantages of Changan Automobile, Huawei, Ningde era, Ningde era has become the second largest shareholder of Avita, Avita is also the first high-end intelligent electric vehicle brand equipped with Huawei HI. At the same time, to optimize the brand strategy and positioning of Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng, and make a comprehensive transformation to electrification and electrification, Changan will achieve new goals through seven key actions.
Changan new car: this year to promote 36 new cars, 19 independent brands.
In 2022, Changan Automobile will successively launch 36 new products and 19 independent brands, including: 9 new products, 10 new products, and 8 new energy products.
Among them, UNI-V and the second generation of CS75PLUS have been launched in the first quarter, and UNI-K, UNI-T, and the second generation of CS55PLUS will usher in a comprehensive upgrade. Auchan Z6, LUMIN based on the EPA0 platform, and C385, the first electric coupe based on the EPA1 platform, will be available in the second half of the year.
In addition, the first product jointly created by Changan, Huawei and Ningde, Avita 11, will also meet with you this year.
Avita has 4 models, covering the main segments of the mid-to-high-end market.
The Changan Deep Blue brand has five models, and will launch C385EV, C673EV, UNI-KPHEV, UNI-V PHEV, and Auchan Z6-PHEV in 2022. In addition, the first mass-produced hydrogen fuel cell car in China will also be unveiled.
In the small car market, four brand new products will be launched, and LUMIN will be launched in 2022.
In the commercial vehicle market, 6 new products will be launched to achieve full coverage of the mainstream bus market by 2025, and 2 new platform pickup truck products will be launched, and the first community grid transport vehicle will be launched in 2022.
Changan Goes to sea: In 2025, it will build 2-3 overseas manufacturing bases and enter the European and North American markets.
In terms of international market development, Changan Automobile will enter the "fast lane" of global development, and will build 2-3 overseas manufacturing bases by 2025 to complete the production capacity layout of the first phase of the global automobile market.
At the same time, when the international business environment is improving, we will establish a European headquarters and a North American headquarters in the European and North American markets in due course, realize the comprehensive introduction of the global mainstream automobile market, and fully enter the European and North American automobile markets with high-quality and high-tech automotive products.
Inventory of Chang'an: new energy vehicles entered the top ten of the industry, and Changan's brand preference was 41.4%
In 2021, the cumulative sales of Changan brand vehicles exceeded 1.75 million units, an increase of 16.7% year-on-year; The sales volume of New Energy Vehicles in Changan exceeded 100,000 units, entering the top ten in the industry; and overseas exports exceeded 100,000 units, a new high for three consecutive years.
From the classic Changan CS75, CS55, Yidong, to the UNI series, the models launched by Changan Automobile have been recognized by the market in terms of styling design and product innovation. As an independent brand, models of more than 100,000 yuan account for 70%, and break through the "ceiling" of 150,000 yuan for independent brands.
In the sales satisfaction evaluation of the China Association of Quality in 2021, Changan Automobile ranked first among its own brands, and Changan brand preference reached 41.1%, ranking among the best in Chinese automobile brands. The product quality also reaches or exceeds the level of the same level of joint venture brands.
According to the production and sales data released by the China Automobile Association for March 2022, Changan Automobile ranked second in the ranking of the top 15 enterprise groups in China's brand car sales from January to March 2022 with 529,000 units sales, 0.7 million unit increments and 1.3% growth rate.
In the first quarter of this year, In the sales ranking of Chinese brand commercial vehicles, Changan Automobile came out on top, ranking first, with sales of 154,000 units, an increase of 0.7 million units, a growth rate of 5%, and it is the only car company in China that has maintained positive growth.
In the march 2022 ranking of narrow passenger car retail sales manufacturers, Changan ranked second with 120,000 units, an increase of 17.2% year-on-year and a market share of 7.6%. A very rare point is that Changan Automobile achieved a rebound with a sales record of 132,000 vehicles, winning the monthly wholesale sales championship, an increase of 20% year-on-year, and a market share of 7.3%.
Changan's dual-carbon target: carbon peak in 2027 and carbon neutrality in 2045.
Changan Automobile will achieve carbon peaking in 2027 and carbon neutrality in 2045.
From the design, manufacturing, supply chain, renewable energy and material packaging and other industry-wide links, all-round reduction of carbon emissions in each link, to 2030 Chang'an supply chain compared with 2020 carbon reduction of 30%.
Changan will unite with upstream and downstream partners in the industrial chain to open up the whole industrial chain of batteries from upstream raw materials, to midstream power battery manufacturing, and then to downstream power battery recycling, cascade utilization and recycling, and establish a green battery ecology with clear responsibilities and green environmental protection.
Changan will work with strategic partners such as state grid and Aodong to develop industry-leading fast charging and power exchange technology around the pain points of user recharge, pilot a filling center integrating light storage and charging, and create a one-stop green energy replenishment service ecology for users.
Changan will work with upstream supply chain partners to transform into a green energy and green manufacturing system to jointly create a green supply chain ecology. By 2025, the carbon intensity of bicycle manufacturing will be reduced by 30%. Therefore, we hope that our supplier partners will actively carry out their own carbon reduction and collaborative carbon reduction work with upstream suppliers, including green design, green procurement, green manufacturing, green logistics and renewable energy and material packaging recycling.
Changan's new technology: There are more than 400 core technologies in the field of new energy
Changan's MPA architecture is compatible with ICE and its electrification products, and has been launched simultaneously with UNI-V; while the EPA architecture is aimed at the upcoming mainstream electric vehicles C385, C673, Changan LUMIN, etc.; CHN platform is the world's leading intelligent electric vehicle technology platform jointly created by Changan, Huawei and CATL. Facing the future, Changan will also build an intelligent electric vehicle architecture SDA.
In terms of electric drive technology, Changan will release a new generation of seven-in-one super collector electric drive in 2021, deeply integrated motors, reducers and other seven major assemblies, high integration, high efficiency and extremely fast silence. At the same time, the world's first electric drive high-frequency pulse heating technology, at -30 °C, can heat the battery at 4 °C per minute, improving the low temperature power and charging performance of pure electric vehicles.
In addition, Changan will break through 800V high voltage, oil-cooled motor and other technologies. Complete the 450V/800V all-in-one electric drive platform, which can meet the needs of 400-1000km ultra-wide mileage; on the 800V electric drive platform, match the high-rate fast charging core to achieve a 5-minute charging range of 150~200 kilometers, significantly improving the user's charging speed and improving the convenience of use.
In terms of battery technology, Changan effectively avoids the thermal runaway of the entire battery package from the two aspects of active safety and 7 technical capabilities of passive safety. Break through the integrated technology of battery chassis and accelerate the research and development and industrialization of (semi-semi-) solid-state batteries. Through the integrated design of battery and chassis, the vehicle weight and cost are effectively reduced, and the mass production application (semi-) solid-state battery provides users with longer battery life and a safer pure electric experience.
In terms of electronic control technology, the "seven-in-one" intelligent vehicle domain controller - Changan Smart Core SVDC, compared with the previous generation of products, reduces the volume by 70%, improves performance by 70%, reduces cost by 43%, and the OTA function provides a car experience of "thousands of faces, commonly used and constantly new".
In terms of low-carbon energy consumption technology, the mass-produced Yidong EV460 is better than the core competitors by more than 10%, and the overall energy consumption of the C385 to be listed has reached the leading level of the same level of products. Reduce the energy consumption of the whole vehicle and achieve a longer driving range. The electricity consumption of A-class cars ≤ 11kWh/100km (calculated at 0.52 yuan / kWh), and the cost of use per kilometer is less than 6 cents.
The latest progress of the Beidou Tianshu Plan
In order to accelerate the implementation of the Beidou Tianshu -- intelligent strategy, Changan Automobile plans to set up an independent technology company, optimize the organization and talent mechanism, and build a market-oriented scientific and technological innovation body.
Technology companies take the new car as the traction, especially focus on key technologies such as chips and core algorithms, create a hard-core and high-end industrial chain cluster of "core core map cloud net sky", master the independent and controllable full-stack intelligent capabilities, cultivate new scientific and technological strength, and shape the new image of Changan Automobile Technology. At the same time, we will focus on chips, operating systems, core algorithms and other fields, deepen cooperation with huawei, Tencent, Bosch, Continental, Chinasoft International and other global outstanding enterprises, and build the strongest new technology ecosystem.
In terms of core technologies, Changan has mastered more than 200 core technologies such as visual perception and multi-mode integration, of which 26 technologies such as integrated adaptive cruise (IACC), remote parking (APA5.0), and remote intelligent parking (APA6.0) have been first launched in China.
In terms of intelligent networking, the sales volume of intelligent connected vehicles has reached 72.4%, and 100% of the newly listed passenger cars after 2020 are networked.
In terms of intelligent driving, there are more than 30 key core technologies of L3 intelligent driving assistance, realizing eight core functions. L4 has been jointly developed with partners to achieve demonstration operation in open road scenarios, and Avita 11, jointly built with Huawei and CATL, will mass-produce high-speed and urban point-to-point intelligent driving assistance, which will be suitable for the full-scenario application of China's road conditions.
Regarding the core technology planning of Changan's intelligent "Beidou Tianshu" plan, further information will be released at the Changan Automobile Science and Technology Conference in August this year.
2022 is the 160th anniversary of the establishment of Changan Automobile, and it is also a new starting point for Changan Automobile.