If the order volume of a competitor has been stable, but one day it suddenly increases dramatically and rises in the rankings rapidly, without any significant action on the site, this situation is likely due to the help of off-site promotion.
The role of off-site promotion on on-site promotion is well known.
Today, we will teach you to reverse explore the off-site promotion channels used by competing products, and use these resources to develop a promotion plan.
"Using tools is the easiest way to do it"
Common off-page promotion methods include posting in FB groups, posting on discount sites, and partnering with KOLs.
Keywords + Directives
This kind of method is mainly through keyword + instruction filtering to find the desired brand promotion information. Google Search, open Google browser and type in your search. You can refer to the following methods:
brand
Brand + core words
品牌+deals/deal
品牌+review/reviews
品牌+code/coupon
asin+code/coupon
Category + deals
品类+review/reviews
1、关键词（品牌）+ deals | coupons | promo code 或者 关键词（品牌）+ deals OR coupons OR promo code
Note: The "|" symbol and "or" in the command have the same meaning and can be used universally. You can list the core words at once to filter, or set the local minority language or directly search for a specific country, and the search will be more accurate. Sellers who need to arrange off-site promotion of celebrity videos should contact customer service V:FLA66668888
2. Keywords (brand) + site instruction + website
Note: The site directive is equivalent to pointing to a specific website.
例如关键词（品牌）+site:Youtube.com，相当于直接在Youtube上搜索。
3. Social media search
This kind of need to use the brand name/asin/code code, one by one to go to the social media platform to try, very time-consuming, common off-site promotion social media include Facebook, Instagram, x, Reddit, etc.
Facebook：品牌/asin/品类+code/coupon/deals/review
Youtube：品牌/asin/品类+code/coupon/deals/review
Reddit：品牌/asin/品类+code/coupon/deals/review
Instagram：品牌/asin/品类+code/coupon/deals/review
Twitter：品牌/asin/品类+code/coupon/deals/review
Pinterest：品牌/asin/品类+code/deals/review
4. The social media deal section can also be searched directly on Google:
竞品品牌/关键词 deals site:facebook.com。
竞品品牌关键词 deals site：youtube.com等，剩下的大家自己举一反三。
Tool Search
This kind of method mainly relies on third-party query tools to help us mine information, there are paid and free tools, you can choose according to your needs.
Google search to find out which big media the competitor is covered by
Google the brand name, and then click on news to see if the competitor has been reported by any major media recently. Especially for some products that are still well ranked, there will be some media to take the initiative to report from time to time.
If you want to keep up to date with your competitors' promotions or partners, you can set up a Google Alerts that will notify your inbox when new content is available to your competitors.
工具名称：Google Alerts
Website: https://www.google.com/alerts
Paid tools
1、SemRush、Ahrefs、seoptimer、majestic
Moz (10 link queries per month, 50 rows of data per query)
Buzzsumo (30-day free trial)
Linkody (30-day free trial)
Free tools
1. Off-site Zhihui: https://www.trafficwiser.com/
You only need the ASIN of a competing product, such as ASIN:B07WY3VM1M to find the off-site data that the product has done on FB, including: product name, delivery method, number of Ratings when posting, posting date, discount strength, original price, discounted price, Amazon's ranking changes, etc.
2、brand24：https://app.brand24.com/
This tool is more recommended, it can show all channels of brand and link promotion, and the traffic changes are relatively clear.
After the seller enters the brand name "anker", you can see the main channel sources, among which there are more news, Tiktok, Twitter, etc., we can click on these to see which media have improved the brand power of Anker.
You can track the number of times the keyword was mentioned on a given day, the number of people reached, and the social media platforms on which it was mentioned, as well as specify media and output reports. We can also find out which influencers these keywords are specifically mentioned, so we can also see if these influencers are also our target influencers.
Some of the above methods are not only applicable to Amazon's competition, but also to independent stations and any third-party platforms.
If your competitors don't do discount websites, KOL channel promotion, or any on-site activities, you can go to Facebook to search for link keywords, brand names, and code codes to see if there is any Facebook group promotion. Because a Google search can't find a FB private discount group.
If the seller doesn't play FB much, he can also find a cross-border search for Zhaodanmao, and often the service provider can search for more FB private channels.