2022 is the 18th anniversary of the establishment of GAC Toyota, and GAC Toyota, which is about to usher in the coming-of-age ceremony, is the latest company to be established among the mainstream large-scale car companies.
At that time, GAC and Toyota achieved cooperation, from GAC's partner to the introduction of Camry, which surprised the entire Chinese market.
When GAC Toyota surpasses GAC Honda and FAW Toyota step by step, and when GAC Toyota quietly completes the layout of five factories and millions of production capacity in Nansha, Guangzhou, we may say that the reputation of imported models such as Camry and Highlander is out of the ordinary, and we may also say that competitors have planted their own fights.
In the context of chip shortage and supply chain stagnation, in the first quarter of the past year, GAC Toyota sold up to 247,006 units, an increase of 23.4% year-on-year, of which the total sales of the three high-end car series of Camry, Highlander and Xena exceeded 110,000 units, accounting for 44.6% of the overall sales, and the Camry increased by more than 73% year-on-year, becoming the sales champion of mid-to-high-end cars.
After intensively completing the launch of new models such as the new Highlander, Xena, Wesa and Fenglanda, in addition to the new pure electric SUV bZ4X, GAC Toyota Rush line production and sales of 1 million vehicles are based on existing models.
The Camry and Leiling families, which support nearly half of sales, seem to have been a long-standing thing to change models and generations.
Double modeling, three power, one is a world-renowned model, one is a model named exclusively in China, camry and Leiling double-sided model is the biggest embodiment of GAC Toyota's car-making strength.
Gac Toyota, which has a steady monthly sales of 100,000 vehicles and a fifth plant with a production capacity of 200,000 vehicles in the second half of the year, is expected to challenge the "impossible" task of 1.2 million vehicles in 2022, complete the surpassing of Dongfeng Nissan, become the number one representative of Japanese brands in China, and become the largest pillar of sales and profits of GAC Group.
Is GAC Toyota's growth against the market in the past few years just because the hot-selling models are famous enough?
Quality has always been the most basic and important pursuit of a car and a brand. Users may not buy a car just because of good quality, but no matter how crazy a car with bad quality is stacked, it cannot be recognized by users for a long time.
As Toyota's global model factory, Toyota DNA's Toyota production method TPS is vividly reflected in the GAC Toyota plant, whether it is the reform of the manufacturing process or the high manufacturing standards as always, here to achieve one Toyota global first after another.
For example, in the welding workshop, the generalization of the welding of DASH models was realized, and the whole line was automated after the transformation of punching, spot welding, handling of implant nails, and additional beating. For example, in the painting workshop, the first to cancel the inspection line of the middle coating, which was the first successful case of Toyota's global factories in that year, behind which the defect rate of the middle coating was infinitely close to zero.
Toyota has won the title of Global Zero Defect Factory for many times, and many of GAC Toyota's quality standards are industry benchmarks, such as coating particles that are too small to be easily seen with the naked eye, from the number to the size of the control, GAC Toyota's standards are the industry's incomprehensible extreme and strict.
Although the users of these things that happen in the factory cannot be directly understood by the user, it is every engineer in the factory who improves and enhances bit by bit, so that every GAC Toyota car has the strength to gain a leading position in the market competition.
Can a car with good enough quality naturally capture the user's heart? This is certainly not all that users buy a car, to gain the recognition and trust of users, GAC Toyota must do more.
In the process of daily use of a car, so that users can save trouble, time and worry, is the biggest marketing copy.
When more and more car companies use price reductions, lifetime warranties, promises of high discount repurchases and other means to attract users, users have long been like water, GAC Toyota is doing to reduce the cost of car after-sales and maintenance.
Whether it is routine maintenance, or maintenance, whether it is compared with independent brands or joint venture brands, we will find that behind the transparent workshop of the 4S store is the conscience and intention of GAC Toyota for users, and the 4S store is no longer the place that makes you worry about spending money wrongly.
Star models, industry-leading quality and intimate after-sales service, this is a simple appearance of a successful car brand, but to achieve a comprehensive balance, the test is the strength of a car company, GAC Toyota has indeed made a successful attempt.
Perhaps you don't know that in the 100,000 yuan class model, in addition to the two entry-level "enterprising" models, The other 11 models of Leiling are equipped with L2-level automatic driving assistance systems with functions such as adaptive endurance, collision warning, lane keeping, etc. Other competitors do not have this configuration or can only be possessed by the highest match.
There is no absolutely perfect model, such as the old Ralink will also be rear-spool oil leakage; there is no absolutely trustworthy car brand, such as Xena has also crazy to increase prices.
To what extent does a car have to be perfect to make users happy, so that users can't feel the existence of the car, perhaps this is the highest realm. How exactly can a brand reassure users that users don't need to find reasons to believe, perhaps this is the biggest confidence.
Challenging 1.2 million vehicles means that GAC Toyota needs to pay 120% of the effort, which is not only the trust of 6 million base disk users, nor is it just to tap new market demand, but also to ensure the continuity and stability of the parts supply system, for 2022, which is not an easy task.
Xu Zhimo said in "Farewell to Kangqiao", I walked gently, just as I came gently. I waved my sleeve and didn't take away a cloud. Whether a GAC Toyota car is also invisible in daily travel life may be the highest realm of a car.
Gac Toyota's highest self-realization is to quietly complete the layout of millions of vehicles in the whole series of products, and the "impossible task" of 1.2 million vehicles may become a reality this year.
The friendship of gentlemen is as light as water, becoming one of the 1.2 millionths of GAC Toyota, feeling the car life as light as water.