Since Microsoft announced the acquisition of Activision Blizzard with tens of billions of small goals, many people feel that this wave of vision Blizzard is going to take off in situ, after all, the back is against the tree to cool off, especially those of us StarCraft players, that is more than looking forward to the release of "StarCraft 3", but sometimes, this may just be the wishful thinking of our players, in fact, Microsoft may not look at Blizzard at all.
In the eyes of many people, Microsoft's acquisition of Activision Blizzard is for Blizzard, because for a very simple reason, Blizzard has many games, such as the "StarCraft" we are familiar with, needless to say, including "World of Warcraft", "Diablo", "Hearthstone", "Overwatch" or whatever, but for Microsoft, Blizzard can only be regarded as a giveaway, in fact, the real decisive role, is actually Activision.
Although, in the eyes of some players, Activision Blizzard, Blizzard is the real core, but the answer is? Blizzard can only be regarded as a younger brother, in addition to their IP, other aspects are really useless, especially in terms of making money, that is really a world of difference, even Activision Blizzard, the most non-existent company's income is far greater than theirs, so Microsoft looks down on Blizzard, really not to say so simple.
At this time, we will look at the situation of Activision in turn, you will find an indisputable fact, Activision Blizzard, Activision's ability to absorb gold is far better than its own, although, the domestic understanding of Activision is not high, but you must have played "Call of Duty", this game can be regarded as the CF of the United States, and the series of gold absorption capabilities of this game is also a unique existence.
We can go and see the game revenue list, Activision's Call of Duty occupies several places, but what about our Blizzard? Sorry, almost on the table, so, Blizzard in addition to its own game products more, almost nothing can be taken, Microsoft spent hundreds of small goals, the real purpose is to win over Activision and mobile game companies, Blizzard, to die is also a giveaway.
If you think about it, you will know why activision blizzard, Blizzard's income will be far behind others, it is really not that Blizzard is not powerful, but Blizzard is a younger brother in front of Activision, Activision has also thought of pulling blizzard, a few years ago, personally down to help others, this blizzard will not collapse so quickly, many people think that Activision is too pitted, but in fact, Blizzard has been in danger a long time ago.
Why Blizzard's reputation has rotted so quickly over the years, many people think it is Activision's pot, but in fact, it is activision that has helped Blizzard, if it is not Activision to help in time, it is estimated that according to Blizzard's urine nature, people may really take out huge amounts of money to waste, that "Titan" is not a good example, so Activision is the real savior of Blizzard.
Of course, now with the acquisition of Activision Blizzard by Microsoft, next, Blizzard may rely on Microsoft's thigh to successfully complete its nirvana rebirth, but can this be done? I'm sorry, as far as my personal analysis of Microsoft is concerned, Microsoft's style, their attitude towards game companies is to eat games and then ruin game companies.