At the end of March, BYD released a brand new model, based on the e-platform 3.0, a pure electric sedan belonging to the Ocean series - seals.
After the official map and some core performance were announced, there were many "benchmark Model 3" remarks on the Internet. Insiders have become accustomed to this, if any pure electric mid-level car does not plan to compete with Tesla, it is obviously not seeking to be motivated.
Whether you can win or not is one thing, whether a potential car buyer will really be so compared to buying, it is another matter. Probably in the eyes of BYD seals, and even BYD Han's fan base and user base, Model 3 is not in the scope of consideration at all.
Before discussing who will buy it, let's take a look at what kind of car the BYD Seal is.
First of all, a few parameters: the length, width and height of the seal is 4800 * 1875 * 1460mm, the wheelbase is 2920mm, positioning pure electric medium-sized sedan. Compared with the BYD Han of the same door, the wheelbase is the same and the length is shorter, which can be regarded as the advantage of the pure electric architecture of the e-platform, which can make more reasonable use of space.
As for the body size of the seal, what kind of visual presentation will be given? We can refer to the Xiaopeng P7, seals and P7 are closer in terms of length, width and height data and proportions, the biggest difference is that the P7 is longer. This is mainly because the P7 makes the front cabin very long, in order to create a sports car posture with a downward and backward center of gravity.
BYD SEALs are less aggressive. Although the SEAL is also the main sport, it is at least certain that it will not pursue the proportion of the long locomotive too much and let the A-pillar move backwards as much as possible, resulting in encroachment on the cockpit space.
Of course, if we put the two cars together to compare the side lines, we will still find a lot of similarities. The proportions created by the ABC columns and the position of the front and rear wheels are on the one hand, and the slipback shape and even the ducktail tail that extends backwards on the roof are on the other hand.
Perhaps people will refute that under the purpose of reducing wind resistance and simple lines, the pure electric car has very little space for design and play, and the face collision is only because the hero sees the same. So, let's stay objective for the time being and look at the overall shape of the seal.
The front face is closed grille, which differs from BYD Khan's dynastic family style, and the SEAL uses a combination of shuttle headlights and L-shaped wide light strips, and the black air intakes on the lower sides are embedded with arrow-shaped daytime running lights. According to some professional media, the front face style of seals comes from Ocean X.
It is undeniable that the design of the seal has a bright spot, it is different from the design style of all BYD's previous series of products, and it is also in stark contrast to the atmospheric luxury route advocated by BYD Han, and the seal should be more in line with the direction of sport and performance.
However, a careful comparison will actually find that the lines and layouts of the two cars, such as the seal and han, are very similar in the light group, front hatch, lower surround, air outlet and other parts, and the emergence of other brand design elements can also be seen.
This is probably the era of electric vehicles, under the premise of similar three-electric system and technology hardware strategy, designers are limited by this best effort. If it is a sporty design that directly targets the Model 3 or Xiaopeng P7, then a little bit less than that BYD seals always like to add a little more in the place where it should be smooth and concise, not superfluous, but a little deliberate and forceful.
Seals are a new design style, whether in the BYD Dynasty or the Ocean series is the only one, and even it will affect the design ideas of the subsequent products of the Ocean series, so the seal set tone is very important: young, sporty, technology. There may be elements that do not have a particular sense of high-end, but first of all, we must ensure that we can keep up with the trend.
Last year, when BYD released the Ocean series, it was mentioned that this branch is mainly for young people, which is different from the relatively mature and stable style of the Dynasty series, and impressing young people does not only need to be divided into shapes, but also to configure the entry point with technology, and the pricing of the Ocean series needs to be more careful. Outwardly, competitors must be brought down, and inwards must be protected from the Dynasty series.
In addition to the more differentiated exterior design of seals, the sense of technology in the interior is also the difference. At present, BYD officially did not publish interior photos, but from some netizens to share and the recent destroyer 05 interior can be guessed, double LCD screen is standard, to size division high and low, the main model will use BYD 12.8 inches can be flipped horizontally and vertical LCD screen.
In fact, we can see from the sales composition of BYD Han that intelligence is not its long board, and even there are a wide range of negative complaints in terms of technology configuration. At the beginning, BYD Han claimed to be equipped with Huawei 5G, but now even in the latest model, it cannot be fully fulfilled.
I think an important reason why it didn't make much waves was that consumers who bought BYD Han didn't put high-tech in the first place. It is not that DiLink is not good, placed in the current 200,000-300,000 mid-level cars, DiLink's functional experience can also kill some German Japanese.
It's just that we all know that intelligence has never been the core of people remembering BYD and buying BYD. People buy Tesla because it's avant-garde enough technology, buy Xiaopeng because it learns Tesla's set of technology, and does a good job in localization. But people choose BYD because it's BYD.
BYD is certainly not satisfied with this. Behind the stable output of Tesla Model 3 is the power of young consumption, even if Tesla only has a large screen, the interior workmanship and practical configuration are very sloppy, young people are still willing to pay for technology. This is incomparable to Han's consumer groups studying the cost performance of configuration one by one.
In the field of smart electric vehicles, technology is also the first productive force. While maintaining the existing target consumer base, Han let the seals establish a scientific and technological image and shake up the young people with a strong technology label and a comprehensive product force above the horizontal line to shake those young people with a budget of 250,000.
After all, Tesla is no longer making money purely on brand effects in China. Since P7 can have its place, BYD will also secretly compete in his heart" "I can too".
It is worth mentioning that the wheelbase of seals and Han is the same, and the high-performance version can also achieve 3.9 seconds of acceleration and give the same 700km endurance, which is consistent with the 2022 Han EV. However, with reference to the pricing and configuration division of Qin PLUS DM-i and Destroyer 05, SEALs will also assist each other with Han, and there is a misalignment in performance and intelligent configuration pricing.
Many insiders speculate that the price of seals will be 200,000-260,000 yuan, and the target is Xiaopeng P7 and Tesla, but I think the pricing of seals depends on how much BYD wants to protect the status of BYD Han.
Figure | Sourced from the web
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