The new forces shuffled, Wei Xiaoli became "small and reasonable", Weilai fell behind... Just after March, the new forces fell into the "qualifying race", attracting many melon-eating masses to watch, especially those companies that were once ranked in the second echelon, with sales figures exceeding 10,000, they were even louder.
There is no denying that the rise in sales figures is indeed a matter of applause, indicating that the company's efforts have paid off. But do sales figures justify a "shuffle" or "pattern" change? This is probably debatable. Take Wei Xiaoli as an example, the lowest price of Weilai Automobile is 358,000 yuan, the lowest price of Xiaopeng Automobile is 168,900 yuan, the price of the ideal car is 349,800 yuan, and the price of Nezha and zero-running products is basically 70,000 or 80,000 yuan, although everyone is collectively called a new force, but it is obviously not a type of player, and the market segment size is also different, so it is obviously an ulterior motive to divide the echelon by sales figures. In fact, this is not the most important thing.
As a new track of intelligent electric power, the biggest difference is the two parts of "three electric system" and "intelligence", which directly determines the core competitiveness and brand differentiation of future products. At present, when it comes to Wei Xiaoli, the outside world basically has a clear brand recognition, such as Weilai's service, Xiaopeng's intelligence and the ideal "Daddy Car". Behind this on the one hand is the brand positioning problem, on the other hand is the company's self-research strength, especially for the latter, if you take the self-development route, each car sold represents a data, with the increase in sales scale, the future will change from the amount to the "wisdom", otherwise the sales volume is only a lonely number.
The author is not to deny the importance of sales figures, but does not want some brands and public opinion to blindly believe that the sales figures are good for a while, and ignore the gold content behind the numbers, otherwise the figure is fast and is likely to be played by the number game.