Under the general trend of consumption upgrading, Chinese brands have begun to do high-end route products or launch new high-end brands in order to enhance their brand image, but the real high-end is not a simple product force, perhaps on the "how to integrate with the general trend of consumption upgrading", BYD's experience is worth learning. According to relevant reports. Previously, the average price of BYD Dynasty series products reached 133,000 yuan, which was about 28,000 yuan higher than the average value of independent products, and this level could even be compared with the average price of mass products, and the average price of new energy products reached 198,000 yuan, which was higher than the average value of independent new energy products of about 56,000 yuan.
While the average price of the product can be compared with the joint venture brand, BYD's product sales have also increased by leaps and bounds in recent times, and in the final analysis, BYD has won the high recognition of the brand by Chinese consumers. According to the "AutoMotive Business Review", on April 10, BYD officially listed the "global ultra-safe intelligent new energy flagship sedan" - BYD Han, the new car price range of 215,800-32.98 million yuan, a total of DM-i, DM-P, Han EV Genesis Edition, Han EV Qianshancui Limited Edition four versions.
Do not forget the original intention, the perfect integration of Chinese aesthetics
As BYD's flagship coupe, BYD Han family products still adopt the family-style "Longyan Aesthetics" design concept this time, but pay more attention to creating the elegance and luxury of products in detail. Among them, the front face of DM-i and DM-P adopts a large-mouth air intake grille with blackening treatment, and the internal middle net adopts dot matrix shape, which is very recognizable. As a pure electric product, HanEV adopts a closed front face and installs a black sports kit in many places such as the front surround, which looks more fashionable and dynamic.
With a body length, width and height of 4975mm, 1910mm and 1495mm, and a wheelbase of 2920mm, the impressive size parameters are believed to bring a good driving space experience. From the side, the smooth contour line and the slender body appear to be excellent temperament, very elegant, not too complex line outline, but a good use of the relationship between light and shadow, so that the new car appears more advanced on the visual level. It is worth mentioning that HanEV has also added a dragon claw mark design at the C pillar, coupled with a number of detailed treatments, so that the appearance of Han EV can not withstand careful study.
The rear of the new car is very simple and flexible, but every design element will not disappoint, such as the through-line taillight modeling inspired by the Chinese knot, and the black sports kit and the strong diffuser with strong presence also enhance the sporty atmosphere of the new car.
Nowadays, the integration of China's high-quality traditional culture into car design has become a trend among Chinese brands, but in fact, BYD is the most insistent and the first brand to begin to integrate traditional Chinese aesthetics with avant-garde automotive industry aesthetics, from Chinese buttons to "Longyan" to today's "Chinese knot" taillights, BYD has never forgotten its original intention, which is probably an important reason why BYD products can get so many consumer recognition.
Innovative, intelligent and interactive
Entering the car, the bydir Han family's cabin has created a good sense of luxury, not through a variety of designs, the main source of this sense of luxury is the use of a variety of high-grade materials, such as the top Nappa leather interior, European imported real wood, real aluminum, Han EV Genesis Edition is optional the world's first red carbon fiber interior, in the daily light will be slightly purple, bringing immersive romantic atmosphere, Han EV Qianshan Cui Limited Edition uses a more verdant green carbon fiber material to unify with the appearance.
Coupled with The original Tanner-tuned Hi-Fi audiophile-grade Dynaudio audio, under the blessing of 12 speakers distributed in the whole vehicle, it creates a 360° surround music energy field that people can fully enjoy, and cooperates with the intelligent fragrance system from the international top supplier Givaudan to optimize the sense of ceremony of the car from multiple dimensions.
At the same time, the BYD Han family also does not forget to pursue the ultimate scientific and technological atmosphere, the central control of the rotatable 15.6-inch large screen is particularly eye-catching, with the support of 5G chips to improve the speed and response ability of screen interaction, built-in DiLink 4.0 intelligent network system 5G, integrated four-tone area voice control, dual-frequency positioning and vehicle OTA upgrade and other multiple functions, it can be said that in the intelligent interactive experience link BYD Han family is full of novelty.
In addition, 24 sensors, such as 12 ultrasonic radars + 5 millimeter wave radars + 4 surround view cameras + 1 intelligent driving high perception camera + 1 Eps torque sensor + 1 DMS driver status monitoring camera, provide a good operating foundation for the DiPilot intelligent driving assistance system equipped with the BYDHan family, bringing HWA highway road driving assistance, emergency lane keeping assistance, smart comity, 3D holographic transparent image system and many other functions that can reach the L2.5 level of assisted driving level, as well as the new W-HUD head-up display, DMS driver monitoring and other configurations, as a mass production car, the advanced BYD Han family in intelligent driving surpasses most of the same level of products on the market, and driving safety and convenience have been perfectly guaranteed.
Powerful and powerful, the handling experience is sublimated
In the BYD Han family, you can see BYD's most hard-core power technology at this stage. Among them, bydy Han DM-i hybrid system is composed of a special turbocharged 1.5Ti high-efficiency engine + EHS electric mixing system, the maximum power of this 1.5Ti engine is 102kW, the peak torque is 231N·m, and has a thermal efficiency of up to 40.12%, the thermal efficiency of an engine is already very high in China at 38%, and every 1% increase in engine thermal efficiency is very testing technology, which is enough to see BYD's strength.
In addition, BYD Han DM-i is also equipped with a front-mounted permanent magnet synchronous motor, the maximum power of the motor is 145kW, the peak torque is 316N·m, the maximum power of the flagship type is 160kW, the peak torque is 325N·m, the acceleration of 100 km is only 7.9S, and the fuel consumption is only 4.2L/100km in the state of power loss.
It is also equipped with BYD high temperature resistance, not afraid of needle punch blade battery pack, battery capacity are 18.3kWh, 37.5kWh, usually a hybrid model of pure electric endurance between 80-120kW, up to 120kW has been very good, and the pure electric mode DM-i top model NEDC endurance up to 242kW, its NEDC comprehensive endurance reached 1300km, making people completely without mileage anxiety, plus there are 80kW safe boost fast charge, It allows people to flexibly respond to the needs of different situations.
Han DM-p is more powerful, it is equipped with a front and rear dual motors with a combined maximum power of 360kW, a peak torque of 675N·m, plus a 1.5T engine can bring the ultimate performance experience, it is reported that it only needs 3.7S from 0-100km/h, pure electric mode NEDC endurance up to 202km, 100 km of power loss fuel consumption only 5.2L.
As a pure electric product, the HanEV two-wheel drive model is equipped with a front-mounted permanent magnet synchronous motor with a maximum power of 180kW and a peak torque of 350N·m; the four-wheel drive version (including the Qianshancui Limited Edition) is equipped with a front and rear dual motors with a maximum total power of 380kW and a peak torque of 700N·m, and the performance exceeds that of the V8 and V10 engines of many supercars, and only 3.9S is needed from 0-100km/h.
In terms of endurance, the endurance of the Genesis version of the two-wheel drive model exceeds most of the same price products on the market, the CLTC standard is 715km, and the four-wheel drive version and the Qianshancui limited edition have a range of 610km. In addition, in the Han EV Genesis Edition fast charging mode, it takes only 30 minutes to complete the process of power from 30% to 80%, and charging for 10 minutes can increase the endurance of up to 150km, which is a very practical ability in the case of urgent need for a car.
The strong power of the BYDHan family combined with the chassis professionally tuned by former Mercedes-Benz chassis expert Hans Kirk will bring a very superior driving experience, of which the four-wheel drive version is equipped with DiSus-C intelligent electronic control active suspension and super intelligent electric four-wheel drive, which can respond according to the road conditions and your operation in milliseconds, so that the driving texture is fully sublimated.
Written in the end: The price range of BYDHan family products has highly overlapped with some high-end new energy brands and joint venture brand products, and it is inevitable that there will be a competitive relationship. As BYD's flagship product, BYD Han's design, configuration, intelligence and power have poured a lot of effort into BYD, it can be called bydir's technical strength spokesperson, has a very strong product value, and backed by BYD's rising brand influence, I believe that the BYD Han family will have a good market performance even if it faces fierce market competition.